Experience

OMD Australia

• Australia
• Advertising Services
• 400 - 500 Employee

• Account Manager

  • Apr 2022 - Present

  As an account manager, the responsibility is to analyze brand performance, understand campaign communication goals, and the target audiences, develop a media plan based on the campaign objective, audience insights, and past performance, plan the budget to achieve the KPI, define the buying strategy based on the role of channels to optimize the performance, monitor the performance to reach the communication goals and analyze the performance report and suggest what needs to be stopped, continued, changed, and started. Media: TV, Press, Radio, OOH, Online Video, Audio, Native, Social Media, Programmatic, Partnership, SEM



MediaCom

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Media Planning Manager

  • Nov 2020 - Jan 2022

  As a media planning manager, the responsibility was to create media strategy for the brands to support their business and communication objectives by analyzing the audiences insights, habits, trends, keywords that they search, competitors and define how each media (TV and Digital) plays its role in every stage (awareness, consideration, and conversion) with the efficient budget. Defined and targeted the high value audiences through their signals, interests, contextual targeting and retargeting. Digital medias that are covered: SEM, Youtube, Facebook & Instagram, Tiktok, Programmatic, KOL & Community, Online Partnership.



FinAccel

• Indonesia
• Financial Services
• 700 & Above Employee

• Assistant Brand Manager Marketing

  • Aug 2019 - Nov 2020

  As an assistant brand manager marketing, i handled offline media buyers (OOH & Billboard) to get the best places that had high exposures with efficient cost, handled KOL and created the monthly strategy to support the campaign and increase brand awareness, created brand messages based on the audiences need to attract them using the brand, and handled events to educate audiences about the brand’s superiority. As an assistant brand manager marketing, i handled offline media buyers (OOH & Billboard) to get the best places that had high exposures with efficient cost, handled KOL and created the monthly strategy to support the campaign and increase brand awareness, created brand messages based on the audiences need to attract them using the brand, and handled events to educate audiences about the brand’s superiority.



Mindshare

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Conventional and Digital Media Planner

  • Mar 2017 - Aug 2019

  As a connection planner, I prepared monthly, quarterly and yearly media plans across conventional and digital media based on the business objective and challenges. As part of my job, I proposed and presented plan to the client, managed annual brand's media budget, communicated with clients and partners, created reports, suggested media platform and overseed the plan execution to achieve KPIs. Created monthly media journey to drive audiences engagement. As a connection planner, I prepared monthly, quarterly and yearly media plans across conventional and digital media based on the business objective and challenges. As part of my job, I proposed and presented plan to the client, managed annual brand's media budget, communicated with clients and partners, created reports, suggested media platform and overseed the plan execution to achieve KPIs. Created monthly media journey to drive audiences engagement.



GroupM

• United States
• Advertising Services
• 700 & Above Employee

• Media Master Batch 9

  • Jan 2017 - Mar 2017

  Media master is a Management Trainee program of Group M Indonesia. I learnt about different types of media such as Television, OOH, Print and Digital. I learnt to create a plan by understanding the client’s brief and gave suggestions as a media expert through story based on Consumer Insights. As part of training, I created a mock media recommendation and presented to team. Media master is a Management Trainee program of Group M Indonesia. I learnt about different types of media such as Television, OOH, Print and Digital. I learnt to create a plan by understanding the client’s brief and gave suggestions as a media expert through story based on Consumer Insights. As part of training, I created a mock media recommendation and presented to team.



Vanaya Indonesia

• Indonesia
• Business Consulting and Services
• 1 - 100 Employee

• Client Relationship Management

  • Jul 2016 - Dec 2016