Experience

HEG

• Switzerland
• Higher Education
• 200 - 300 Employee

• Co-director Executive MBA, Chair of International Business Management program (HEG Genève)

  • Sep 2021 - Present

  University of Applied Sciences, Western Switzerland (HES-SO). Geneva Business School of Administration (Haute Ecole de Gestion, Genève). Multi-faceted leadership role: > Member of the board of directors of Geneva School of Business Administration/ HEG Genève (1700 students) > Co-director of the Executive MBA. Reshaped and repositioned the executive program focusing on leadership development and organisational impact, building on its unique value proposition in the Western Switzerland Area. >Chair of International Business Management program: in charge of 450+ Bachelor students mixing full-time and part-time curriculum. Develop strategic vision for the academic content, recruit, grow and inspire an international faculty of 100+ people with a mix of academic profiles and business practioners. > Lecturer in bachelor and executive education programs (Marketing, Leadership, Organisation) Show less



Beauty Seeds (Advance Consult)

• Geneva Area, Switzerland

• Consultant in International Brand Development

  • Oct 2018 - Sep 2021

  Beauty Seeds’ mission is to help independent Beauty, Spa and Wellness brand blossom, wherever they are in their development, from genesis up to international expansion. Beauty Seeds helps entrepreneurs who share values of bettering the society and planet in further developing their brand. https://beautyseeds.co Services offered: - assessing business opportunities for independent Beauty, Spa and Wellness Entrepreneurs - strategic consulting on Brand DNA and brand development planning, new services and products - connecting Beauty, Spa and Wellness Entrepreneurs with international distribution network - offering a curated portfolio of brands with strong ethos and differentiation to resellers Show less



HES-SO Haute école spécialisée de Suisse occidentale

• Switzerland
• Higher Education
• 300 - 400 Employee

• Lecturer in international business management

  • Sep 2018 - Sep 2021

  Teaching topics > Strategic Marketing / International Marketing > Channel Management and e-commerce > Omni-channel client experience > Leadership > Multi cultural team management Teaching topics > Strategic Marketing / International Marketing > Channel Management and e-commerce > Omni-channel client experience > Leadership > Multi cultural team management



Coty

• Netherlands
• Personal Care Product Manufacturing
• 700 & Above Employee

• VP Marketing WELLA Professionals Color PROFESSIONAL BEAUTY DIVISION

  • Oct 2016 - Jul 2018

   Responsible for the global brand strategy and international launch program of WELLA Professionals Color lines, the biggest brands in the Professional Beauty division (turnover $650MM, CAGR 3-4%), serving professional beauty salons (hair & nail) across 80 markets, supported by 3 global brand managers and a full cross-functional team.  Developed global color portfolio vision, strategic plan and innovation pacing for the upcoming 5 years jointly with R&D and consumer insights. Aligned top management on budget and resources needed to execute the plan.  Designed, developed and launched new line of professional haircare products fulfilling professional customer expectations and their client needs, worth +$30 MM incremental sales. Restaged the biggest coloration brand globally, contributing to >50% of turnover and profit of the business unit.  Externally, re-established partnership with communication agencies to develop and qualify holistic communication plans. Internally, created a team culture within the Global Franchise Team (~30 people working in different locations and across functions) to engage on the brand vision & mission and execute the brand strategies with excellence. Show less



Procter & Gamble

• United States
• Manufacturing
• 700 & Above Employee

• Associate Marketing Director, Professional Haircare, ALMEA region

  • Nov 2014 - Oct 2016

   Responsible to manage the professional beauty portfolio (5 brands) and implement commercial plans across 5 affiliates and 50 distributor partners in Asia, Latin America, Middle East Africa area (ALMEA).Business size:$300 MM  Member of the regional leadership team with critical role in planning, forecasting and reporting business results as well as direct contribution to P&L management. Key contributor to the long term strategic planning of the regional business unit (5 years business plan). Coordinate portfolio prioritization with commercial operations for existing markets as well as white space (new business development).  Led a cross-functional team of 10 direct reports (marketing, trade marketing, PR, finance, product technicians) to develop short & mid term marketing, commercial and influencer plans for our professional partners and their clients. Internally, convinced key market representatives and country leaders about the value and sequencing of launch plans. Externally, motivated professional partners (distributors and their top clients) to execute our portfolio of brands with excellence via annual Brand Conference and regular connects. Accountable for the consistent branding and aligned execution in those markets. Show less

• Commercial Leader, Professional Haircare, Global Developing Markets

  • Jul 2010 - Nov 2014

  - Designed and coordinated regional marketing plans for a portfolio of 5 brands in markets across Latin America, South East Asia and Central Eastern Europe Middle East Africa, mostly served via distributors (B2B2C).- Coordinated the implementation of new product launches and seasonal promotions, customized for top markets.- Recommended the optimal product portfolio mix for the region, developed regional promos when needed. - Presented the annual brand strategies & commercial plans to sales teams & distributors in annual conference.-Monthly reporting to management on brand performance, product launches, promotions ROI, sell in/sell out.-Member of the Distributor Operations leadership team, managed 8 direct reports across multi-functional team.-Managed budget for regional marketing unit, including brand budget, team salaries & administrative expenses. Show less

• Brand Manager, OLAY Skin Care, Western & Eastern Europe

  • Apr 2009 - Jun 2010

  - Led new product development and launches for 2 major skin care lines (Olay Regenerist & Total Effects) accounting for 50% of turnover in Europe, increased market share by +5 points; coached a team of 2 junior product managers - Implemented new partnership with global brand communication agency (Saatchi&Saatchi).

• Senior Product Manager, OLAY Skin Care, Western Europe

  • Sep 2007 - Apr 2009

  - Led new product development of prestige-like skin care for the mass market channel (Olay Regenerist, Pro-X).- Developed & deployed holistic communication plans for the launch across Europe (TV, print, in-store and PR plans).- Managed budget of $6MM for media production, launch toolkits including merchandising items and agency fees.

• Junior Product Manager, Professional Haircare, Eastern Europe

  • Oct 2005 - Sep 2007

  Led the design and restage of a new product line for professional hair salons; rationalized portfolio (3 brands in 1).



Albéa Group

• France
• Packaging and Containers Manufacturing
• 700 & Above Employee

• Market Research Analyst for the Beauty Packaging division

  • Apr 2002 - Mar 2004

  - Watched beauty industry trends via press, interviews and trade shows. Contracted market research institute. - Wrote monthly newsletters reporting on beauty & pack trends aimed at internal marketing & sales teams. - Watched beauty industry trends via press, interviews and trade shows. Contracted market research institute. - Wrote monthly newsletters reporting on beauty & pack trends aimed at internal marketing & sales teams.



L'Oréal

• France
• Personal Care Product Manufacturing
• 700 & Above Employee

• Assistant Product Manager Travel Retail

  • Jul 2001 - Dec 2001

  - Designed and executed promotional packs and giftsets exclusive for the travel retail channel. - Supported the sales team with the implementation of merchandising guidelines in travel retail outlets (planograms). - Designed and executed promotional packs and giftsets exclusive for the travel retail channel. - Supported the sales team with the implementation of merchandising guidelines in travel retail outlets (planograms).