Astrid Dardari

Directrice pôle Customer Success at WeChooz
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Contact Information
us****@****om
(386) 825-5501
Location
France, FR
Languages
  • Français Native or bilingual proficiency
  • Anglais Professional working proficiency
  • Espagnol Limited working proficiency

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Charles-Edouard CORBY

I had the opportunity to coach Astrid Dardari within an internship at P&G France SAS occurring in 2015 on Duracell operational management and wanted to share my recommendation following her great work. I acknowledge Astrid’s great job over the internship showing strong capacities in key marketing skills: I believe she is in touch with the category she is working on, being able to understand competitive landscape & consumer behavior very quickly, then leveraging her observation to build powerful marketing plans. I see in Astrid the ability to manage project from conception to execution, working with a great collaboration spirit with all her counterparts, either internal or external. Finally, Astrid also showed a strong capacity to analyze a situation, either from a consumer point of view or from a database and then to drive recommendation on in-store execution, line up and pricing strategy etc. Based on these few strengths but also on the entire great job I was able to see, I would recommend Astrid for a marketing position.

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Experience

    • France
    • Human Resources Services
    • 1 - 100 Employee
    • Directrice pôle Customer Success
      • Jan 2023 - Present

    • Responsable Développement Partenariats
      • Sep 2021 - Jan 2023

    • Advertising Services
    • 1 - 100 Employee
    • Team Leader Booster Réseaux
      • Apr 2018 - Aug 2021

      - Management d'une équipe de 3 Account Managers : suivi des performances, définition des objectifs, recrutement et formation des nouveaux arrivants Élaboration de la roadmap d'équipe : définition des KPI de monitoring, création des process et suivi de leur mise en place- Échanges avec les têtes de réseaux pour garantir la satisfaction client et diminuer le risque de churn- Collaboration avec les équipes produit, data et IT pour développer de nouveaux outils pour l'équipe- Travail sur l'évolution de l'offre conjointement avec le marketing (en cours : diversification des sources d'acquisition, élaboration d'une offre au clic) - Avant-vente : validation des pricings avant présentation aux clients Show less

    • Account Manager
      • May 2018 - Nov 2019

      - Gestion d'un portefeuille de 15 réseaux de franchisés (soit 300 comptes) dans leurs campagnes Search Google et Bing, pour un CA annuel de 600 000 euros.- Optimisation des performances de ces campagnes : Amélioration du taux de conversion, diminution du spend, qualification du trafic. - Analyses au niveau macro du réseau (taux d'atteinte global, choix des mots clés, rédaction des annonces) comme au niveau du compte- Accompagnement client (tête de réseaux et franchisés): reporting mensuel, échange sur leurs objectifs, définition des besoins et attentes en avant vente. Show less

    • France
    • Dairy Product Manufacturing
    • 700 & Above Employee
    • Retail Sales Representative
      • Dec 2015 - Apr 2018

      Managed a client portfolio and driven business through: – Assortment: selling our product range and innovations – Merchandising: selling merchandising plans to improve the shelf display of Lactalis and the department – Promotion: negotiation of orders and special displays Managed a client portfolio and driven business through: – Assortment: selling our product range and innovations – Merchandising: selling merchandising plans to improve the shelf display of Lactalis and the department – Promotion: negotiation of orders and special displays

    • United States
    • Manufacturing
    • 700 & Above Employee
    • Category Manager Duracell Assistant
      • Jan 2015 - Jun 2015

      – Created marketing communication displays to support in-store operations (Xbox & Bunny) – Organized a digital word-of-mouth campaign for the launch of the new rechargeable segment – Prepared the market review for a key annual presentation to key account manager – Created marketing communication displays to support in-store operations (Xbox & Bunny) – Organized a digital word-of-mouth campaign for the launch of the new rechargeable segment – Prepared the market review for a key annual presentation to key account manager

  • My VitiBox (Start-up)
    • Région de Paris, France
    • Client Marketing Manager
      • Jan 2014 - Jun 2014

      – Managed the customer service department and increased customer satisfaction rating by 1 point to reach 17/20 – Drafted process to formalize client management and trained an assistant (InDesign & customer service) – Developed marketing communication supports, such as the monthly booklet and periodic emails – Collaborated with the logistics platform to manage shipments faster and reduce shipment problems – Managed the customer service department and increased customer satisfaction rating by 1 point to reach 17/20 – Drafted process to formalize client management and trained an assistant (InDesign & customer service) – Developed marketing communication supports, such as the monthly booklet and periodic emails – Collaborated with the logistics platform to manage shipments faster and reduce shipment problems

    • Sales Developpement
      • Jul 2013 - Aug 2013

      – Conducted B to B market research and distributed the journal in 30 libraries – Improved relationship with customers, adjusted shipments and billed them – Conducted B to B market research and distributed the journal in 30 libraries – Improved relationship with customers, adjusted shipments and billed them

    • France
    • Retail
    • 700 & Above Employee
    • Sales Assistant
      • Jul 2012 - Aug 2012

      – Conducted sales by learning the products, approached clients, made customer offers that corresponded to their needs while optimizing the sale, concluded the sale – Prepared the sales area through consistent product restocking and inventory management – Conducted sales by learning the products, approached clients, made customer offers that corresponded to their needs while optimizing the sale, concluded the sale – Prepared the sales area through consistent product restocking and inventory management

    • France
    • Motor Vehicle Parts Manufacturing
    • 700 & Above Employee
    • Support SPV (Valeo Production System)
      • Jun 2011 - Aug 2011

      – Used an in-house production system on a production line to improve productivity – Created a floor plan for new production, wrote instructions and organized an area for stock – Used an in-house production system on a production line to improve productivity – Created a floor plan for new production, wrote instructions and organized an area for stock

Education

  • ESSCA
    Marketing des Produits de la Grande Consommation, Marketing
    2010 - 2015
  • Truman State University
    Management, Marketing, Finance
    2015 - 2015
  • Lycée Saint Charles, Thouars
    Baccalauréat Scientifique
    2010 - 2010

Community

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