Amanda Stassen
Founder & Chief Strategist at BIZU Innovation Group- Claim this Profile
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Topline Score
Bio
Blair Klayman
I have had the pleasure of working with Amanda for the past 7 years when we worked together at Jackman Reinvents. During these years she constantly delivered excellence in facilitating group working session to help build sound strategic platforms for the brands we helped. This year I had the pleasure of working with her to help my brand redefine what we could stand for and what products we should focus on. The sessions were fun, engaging for the team, but more importantly, created a pipeline of new innovation for years to come.
Sarah Stringer
Amanda is a brilliant strategist, creative thinker and master facilitator. She is unrivalled in her ability to help leaders harness energy and galvanize team passion for innovation. I learned a lot from her and always think of her when someone calls me up and says "Do you know someone who is really expert in facilitation, innovation, strategist leadership, idea generation...(the list goes on.) Hire Amanda. She will make you smarter, I promise.
Joe Jackman
In a word, Amanda is a rockstar. Equal parts thinker and doer; an incredibly compelling person capable of changing minds as well as outcomes.
Blair Klayman
I have had the pleasure of working with Amanda for the past 7 years when we worked together at Jackman Reinvents. During these years she constantly delivered excellence in facilitating group working session to help build sound strategic platforms for the brands we helped. This year I had the pleasure of working with her to help my brand redefine what we could stand for and what products we should focus on. The sessions were fun, engaging for the team, but more importantly, created a pipeline of new innovation for years to come.
Sarah Stringer
Amanda is a brilliant strategist, creative thinker and master facilitator. She is unrivalled in her ability to help leaders harness energy and galvanize team passion for innovation. I learned a lot from her and always think of her when someone calls me up and says "Do you know someone who is really expert in facilitation, innovation, strategist leadership, idea generation...(the list goes on.) Hire Amanda. She will make you smarter, I promise.
Joe Jackman
In a word, Amanda is a rockstar. Equal parts thinker and doer; an incredibly compelling person capable of changing minds as well as outcomes.
Blair Klayman
I have had the pleasure of working with Amanda for the past 7 years when we worked together at Jackman Reinvents. During these years she constantly delivered excellence in facilitating group working session to help build sound strategic platforms for the brands we helped. This year I had the pleasure of working with her to help my brand redefine what we could stand for and what products we should focus on. The sessions were fun, engaging for the team, but more importantly, created a pipeline of new innovation for years to come.
Sarah Stringer
Amanda is a brilliant strategist, creative thinker and master facilitator. She is unrivalled in her ability to help leaders harness energy and galvanize team passion for innovation. I learned a lot from her and always think of her when someone calls me up and says "Do you know someone who is really expert in facilitation, innovation, strategist leadership, idea generation...(the list goes on.) Hire Amanda. She will make you smarter, I promise.
Joe Jackman
In a word, Amanda is a rockstar. Equal parts thinker and doer; an incredibly compelling person capable of changing minds as well as outcomes.
Blair Klayman
I have had the pleasure of working with Amanda for the past 7 years when we worked together at Jackman Reinvents. During these years she constantly delivered excellence in facilitating group working session to help build sound strategic platforms for the brands we helped. This year I had the pleasure of working with her to help my brand redefine what we could stand for and what products we should focus on. The sessions were fun, engaging for the team, but more importantly, created a pipeline of new innovation for years to come.
Sarah Stringer
Amanda is a brilliant strategist, creative thinker and master facilitator. She is unrivalled in her ability to help leaders harness energy and galvanize team passion for innovation. I learned a lot from her and always think of her when someone calls me up and says "Do you know someone who is really expert in facilitation, innovation, strategist leadership, idea generation...(the list goes on.) Hire Amanda. She will make you smarter, I promise.
Joe Jackman
In a word, Amanda is a rockstar. Equal parts thinker and doer; an incredibly compelling person capable of changing minds as well as outcomes.
Experience
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BIZU Innovation Group
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Canada
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Marketing Services
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1 - 100 Employee
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Founder & Chief Strategist
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2011 - Present
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Podcast Host
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2022 - Present
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Business of Purpose
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Netherlands
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Information Services
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1 - 100 Employee
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Ambassador, Canada | City Lead, Toronto
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Apr 2021 - Feb 2023
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Jackman
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Canada
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Business Consulting and Services
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1 - 100 Employee
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VP Culture Design & Training | VP Brand Strategy | Reinvention Lead
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2011 - 2019
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Holt Renfrew
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Canada
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Retail
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700 & Above Employee
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Divisional VP Marketing | Director Brand Marketing | Director Strategy, Advertising & Integration
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2008 - 2011
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Canadian Tire Corporation
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Canada
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Retail
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700 & Above Employee
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Innovation Insight Manager, New Business Development
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2006 - 2008
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Strategic Planner & Marketer
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2001 - 2006
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Mattel, Inc.
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United States
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Manufacturing
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700 & Above Employee
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Brand Manager, Barbie Consumer Products
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1999 - 2001
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Club Monaco
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Retail Apparel and Fashion
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700 & Above Employee
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Brand Manager, Skincare & Colour Cosmetics
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1997 - 1999
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Rexall Pharmacy Group ULC
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Canada
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Retail
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700 & Above Employee
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Assistant Brand Manager, OTC, Health & Beauty
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1994 - 1997
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Community
