Experience

GameChange

• United Arab Emirates
• Software Development
• 1 - 100 Employee

• Head of Marketing and Creative

  • Oct 2022 - Present

  Gamechange served and operated in 4 countries (Indonesia, Singapore, UEA, and India) provide business solutions specializing in chat commerce & Saas platform. • Manage a portfolio of B2B digital marketing campaigns, resulting in improving 50% of lead generation cost • Implement a data-driven approach to digital marketing, resulting in a 3,235% increase in website traffic in only 4 months • Optimized app install campaign, reduced CAC (Cost per Acquisition) by 30% • Collaborate with cross-functional teams, including design, product, and sales, to execute successful digital campaigns utilizing both paid and organic tactics, and hands-on creative execution Show less



Mapan

• Indonesia
• Financial Services
• 300 - 400 Employee

• Head Of Digital Marketing& Creative

  • Mar 2020 - Sep 2022

  Manage team that responsible for 1. Manage all search-based digital strategies in daily basis for both planning and executions 2. Responsible for search based content management: content development, content posting, respond to any queries and comments in digital media 3. Manage and maintain Online Community (Facebook Group Channel, IG, Whatsapp, Internet.org) 4. Plan and execute advertising placement and buying in social media platforms 5. Analyze social media performance and do reporting 6. Manage all network community based social media in daily basis for both planning and executions 7. Responsible for social media content management: content development, content posting, respond to any queries and comments in social media 8. Plan an effective, sustainable, and scalable plan to acquire customer and execute it through social media campaign 9. Plan and execute creative campaign Show less



ActionAid

• Non-profit Organizations
• 700 & Above Employee

• Digital Fundraising &Communication Coordinator

  • Jul 2016 - Mar 2020

  YAPPIKA is a nonprofit organization that has worked for 25 years in Indonesia on policy advocacy and public services improvement in Indonesia. Starting in 2016, YAPPPIKA now part of ActionAid International work together to overcome social inequality and poverty in Indonesia. my jobdesk * 1. Develop, create and manage online lead generation campaigns (2-step acquisition campaigns: lead generation online and conversion through telemarketing or direct mail): strategy development, content production, creativities, payment gateway. 2. Plan, develop and manage digital marketing campaigns. To ensure that they are innovative, brand led and effective. 3. Develop contents, creativities, landing pages, payment gateway 4. Ability to network with other commercial digital platforms/companies to leverage their reach for raising donations 5. Manage third party suppliers to ensure activities are implemented on time and within budget 6. Performance analysis and Reporting: owning campaign targets, providing campaign analysis and reporting on key metrics to internal stakeholders; develop KPI structure for digital performance review; tracking conversion rates and making improvements to the website; enhance analytic tools use and understanding; place metrics at the heart of everything we do across digital 7. Research and apply innovative approaches and look to new channels (such as mobile app, SMS, social media, etc.) for the achievement of fundraising goals 8. Contribute to identifying stories to demonstrate impact, photographs and information from the field for fundraising and communications purposes. 9. Lead on digital activities around emergency response appeals across email, web and social media. 10. Evaluating customer research, market conditions and competitor data. Show less



PT CCHANNEL Media Indonesia

• Indonesia
• Online Audio and Video Media
• 1 - 100 Employee

• Project Planning Manager (Digital &BTL)

  • Oct 2015 - Jul 2016

  Responsible for developing solutions to meet clients’ brand objectives based on consumer insight and data in digital activities & BTL. Also manage our blogger network (+700 Indonesian bloggers) - To plan, execute and monitor projects - To make operation flow - To report project update and result as our client requests mostly I did digital campaign, blogger review, launch event, blogger gathering. my client mostly are from cosmetic &lifestyle industry such as THE FACE SHOP, Ultima II, Heavenly Blush, Imperial Leather, Cowstyle, Covermark, H.I.S travel Show less



Upnormals Pingfans

• Indonesia
• Advertising Services
• 1 - 100 Employee

• • Jul 2014 - Aug 2015

  Responsible for developing solutions to meet clients’ brand objectives based on consumer insight and data.- Develop, Execute & Analyze Digital Strategy &Online Reputation Monitoring- Involve in Creative Process Of Brand's Digital Campaign - Research & Analyze Consumer & Market Insights- Past Clients: Veet (Reckitt Beckinser), Sampoerna School System (SSS), Q Guava, Absolute Feminine Hygiene, Torabika, Biskuit Better, Kopiko 78

• • Jul 2014 - Jan 2015

  1. Content creation - writing blog posts, articles, newsletters, communications materials, and material for social media channels2. Social media marketing – creating, managing and growing the company’s presence through blogs, Twitter, Facebook, and other strategically relevant online properties3. Events and event planning – planning meetups for community4. Public relations – managing incoming media requests and building relationships with industry journalists; creating, executing and measuring media campaigns5. Customer relations6. Communications/marketing strategy – creating strategic marketing/communications plans to provide direction for the company’s public-facing communications Show less



Crowdsway

• Media Production

• Content Specialist

  • Feb 2014 - May 2014

  Assist with creating stories, recording and editing video for client, mostly Tech Startup in Silicon Valley Assist with creating stories, recording and editing video for client, mostly Tech Startup in Silicon Valley



PT. Klik Today Indonesia

• Jakarta

• Head of Social Media and Promotion

  • Oct 2012 - May 2013

  Develop brand awareness through social media strategies, generate inbound traffic and encourage product adoption; build and maintain promotion and relationship with media from print to online; plan and execute brand activation. Develop brand awareness through social media strategies, generate inbound traffic and encourage product adoption; build and maintain promotion and relationship with media from print to online; plan and execute brand activation.



Arkamedia (market+ magazine)

• Public Relations Manager

  • Nov 2011 - Oct 2012

  Build and sustain relationship with partners and media, liaise reporters to get access to news sources, create and execute social media strategies, manage non-commercial content promotion, develop and execute brand activation from community event to public event, develop and pitch strategies for client’s barnd activation and promotion; create press release and press conference; and manage public relations aspect of potential crisis, Build and sustain relationship with partners and media, liaise reporters to get access to news sources, create and execute social media strategies, manage non-commercial content promotion, develop and execute brand activation from community event to public event, develop and pitch strategies for client’s barnd activation and promotion; create press release and press conference; and manage public relations aspect of potential crisis,



Mien R Uno Foundation

• Indonesia
• Non-profit Organizations
• 1 - 100 Employee

• Marketing and Communication Officer

  • Jul 2010 - Nov 2011

  I handle two division marketing and communication (public relation). In marketing area, I charged with managing and executing outreach for an assigned brand to ensure consistent messaging and uniformity in presentation, include development from initial planning, conceptualization and message crafting to production of collateral material, such as publications, Web content and emails, video and audio spots, and positioning in earned media. In Communication or public relation area, I charged with monitoring publicity and conducting research to find out the concerns and expectations of an organisation's stakeholders. They then report and explain the findings to its management. I also build networking with media and community. Show less



PT. Salemba Emban Patria

• Junior Editor

  • Dec 2009 - Oct 2010

  Review copy for grammatical and spelling errors, do research; check facts and statistics for accuracy; arrange layouts for articles, illustrations, or photographs; check indexes, proofread, and review manuscript. Review copy for grammatical and spelling errors, do research; check facts and statistics for accuracy; arrange layouts for articles, illustrations, or photographs; check indexes, proofread, and review manuscript.