Pratik Kumar
Assistant Manager Business Development & AD Monetization at mChamp Entertainment Pvt Ltd- Claim this Profile
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Bio
Himanshu Kaushik
Pratik Kumar is an extremely capable and dedicated professional. He has strong analytical and communication skills which are further enhanced by his compact technical background and his enthusiasm for learning. He works extremely well with clients, coworkers, and executives, adapting the scrutiny and communication practices in order to achieve the business objectives. I have also found him to be very creative and understands complex markets and know-hows, who had delivered clear and compelling advancement. His passion was infectious and his expectations were always set high. I worked with him for about three years and his character and sincerity are unmatched. I have only optimistic predictions for his career trajectory. He is a consummate and passionate marketer as well. He understands complex sales process veracity and is able to creatively present them in a simple, engaging manner. In client interactions, I found him to be a statesman: a thorough professional, an excellent listener, and always seeking the common ground. Within the company, he is a collaborative team player and can be relied upon to lead multi-functional activities diligently and through example. Beyond his role, he is ready to provide a helping hand wherever necessary. I recommend him highly.
Himanshu Kaushik
Pratik Kumar is an extremely capable and dedicated professional. He has strong analytical and communication skills which are further enhanced by his compact technical background and his enthusiasm for learning. He works extremely well with clients, coworkers, and executives, adapting the scrutiny and communication practices in order to achieve the business objectives. I have also found him to be very creative and understands complex markets and know-hows, who had delivered clear and compelling advancement. His passion was infectious and his expectations were always set high. I worked with him for about three years and his character and sincerity are unmatched. I have only optimistic predictions for his career trajectory. He is a consummate and passionate marketer as well. He understands complex sales process veracity and is able to creatively present them in a simple, engaging manner. In client interactions, I found him to be a statesman: a thorough professional, an excellent listener, and always seeking the common ground. Within the company, he is a collaborative team player and can be relied upon to lead multi-functional activities diligently and through example. Beyond his role, he is ready to provide a helping hand wherever necessary. I recommend him highly.
Himanshu Kaushik
Pratik Kumar is an extremely capable and dedicated professional. He has strong analytical and communication skills which are further enhanced by his compact technical background and his enthusiasm for learning. He works extremely well with clients, coworkers, and executives, adapting the scrutiny and communication practices in order to achieve the business objectives. I have also found him to be very creative and understands complex markets and know-hows, who had delivered clear and compelling advancement. His passion was infectious and his expectations were always set high. I worked with him for about three years and his character and sincerity are unmatched. I have only optimistic predictions for his career trajectory. He is a consummate and passionate marketer as well. He understands complex sales process veracity and is able to creatively present them in a simple, engaging manner. In client interactions, I found him to be a statesman: a thorough professional, an excellent listener, and always seeking the common ground. Within the company, he is a collaborative team player and can be relied upon to lead multi-functional activities diligently and through example. Beyond his role, he is ready to provide a helping hand wherever necessary. I recommend him highly.
Himanshu Kaushik
Pratik Kumar is an extremely capable and dedicated professional. He has strong analytical and communication skills which are further enhanced by his compact technical background and his enthusiasm for learning. He works extremely well with clients, coworkers, and executives, adapting the scrutiny and communication practices in order to achieve the business objectives. I have also found him to be very creative and understands complex markets and know-hows, who had delivered clear and compelling advancement. His passion was infectious and his expectations were always set high. I worked with him for about three years and his character and sincerity are unmatched. I have only optimistic predictions for his career trajectory. He is a consummate and passionate marketer as well. He understands complex sales process veracity and is able to creatively present them in a simple, engaging manner. In client interactions, I found him to be a statesman: a thorough professional, an excellent listener, and always seeking the common ground. Within the company, he is a collaborative team player and can be relied upon to lead multi-functional activities diligently and through example. Beyond his role, he is ready to provide a helping hand wherever necessary. I recommend him highly.
Credentials
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Tableau for Beginners
UdemyJun, 2020- Oct, 2024 -
Mobile App Marketing : App Monetization
UdemyMay, 2020- Oct, 2024 -
The Fundamentals of Digital Marketing
Google Digital GarageMay, 2020- Oct, 2024 -
Agile Business Analysis
UdemyApr, 2020- Oct, 2024 -
Agile Crash Course: Agile Project Management; Agile Delivery
UdemyApr, 2020- Oct, 2024
Experience
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mChamp Entertainment Pvt Ltd
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India
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Entertainment Providers
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1 - 100 Employee
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Assistant Manager Business Development & AD Monetization
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Apr 2020 - Present
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MoMAGIC Technologies Pvt. Ltd.
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India
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Technology, Information and Internet
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100 - 200 Employee
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Assistant Manager Business Development & AD Monetization
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May 2021 - Present
•Experienced Business Development with a keen focus on Games Sales, Client acquiring, Partner On-Boarding & Ad Revenue Generation for Apps, Games & Web Portals.•A keen interest in the Mobile gaming competitive landscape and mobile ad tech ecosystem.•Hand On experience on Mediation platforms. Design and analysis of Header Bidding & Waterfalls model.•Data analysis Fill Rate, Show Rate, eCpm, CTR, Revenue & ARPUDAU.•Ad spot designing, Project coordination, & Ad Optimization for higher Revenue Generation from Ad networks ecosystem. Show less
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Business Development Executive - Account Manager
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May 2018 - Apr 2021
•Acquiring new clients for Games and apps, researching the market for trending games.•Understanding client’s requirements and getting product developed as per client requirements.•Optimize monetization design by working closely with Game/App Designers to develop and implement changes in the economic balance of the App/Games.•Manage Ad Monetization strategy across different Ad Networks.•Analyze Monetization performance against key metrics. Communicate with strategic partners & ad networks.•Achieved Ad Fill rate of 85% and Ad Show rate of 75%.• Hand-on experience on Play Console, Firebase, and Ad networks Panel Creation of Entity/Ad spots setting up accounts & monitoring data. Show less
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Software QA Engineer
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Nov 2015 - Apr 2018
•Experienced Manual/Game Tester for Android Application, Web Portals & Games (Android & Online).•Collaborated with developers and product owners to stay current on product features and intended functionality.•Managed Accounts of OEM Partners' Product Integration for Mobile Software, App/Game Integration.
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Education
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Dr. D.Y. Patil Pratishthan's Padmashree Dr. D.Y.Patil Institute Of Engineering and Technology
Bachelor of Engineering (BEng), Information Technology -
Bhavan's sawan public school
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SAWAN PUBLIC SCHOOL
12th CBSE, Science