Assal Jakob
Product Manager at Keyston Distribution- Claim this Profile
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Bio
Ethan Kushner
I brought Assal on board to work with Orad in 2004 when the company re-structured our sales and marketing approach in Dubai. We first came to know Assal as a customer of our's, when he has technical consultant at Al Aqariya TV. His knowledge of Orad's products, coupled with his dedication to helping the company meet our sales targets and his personal contacts in the broadcasting market in Dubai and led us to hirning him. In the four years I have worked with Assal, we were able to initiate sales significant sales in the territory. As i was working from the UK, Assal was responsible for the day-to-day managment of the processes, as well as working with our reseller network. Our relationship quickly turned from only work related to a personal one, a relationship that has been maintained after I left Orad to pursue other ventures. Assal's knowledge of the Middle Eastern broadcasting market in general, and his technical knowledge in the broadcasting field will be an asset to anyone thinking of hirning him. i for one, will welcome the opportunity to work with him again if the situation presented itself.
Mohamed Adam
Assal was always well known for his extreme creativity and smart workout solutions; he managed to run the whole Broadcasting division with minimum requirement. He is an expert in creating and modifying a stunning IT based Broadcasting solution, to reduce the total cost of owner ship and to enhance the performance of the Broadcasting Operations. I really would like to thank him for the efforts he made to make our life easier, especially in the On-Air Technology Field. He is a man I would really count on when I’m handling Broadcast related projects.
Ethan Kushner
I brought Assal on board to work with Orad in 2004 when the company re-structured our sales and marketing approach in Dubai. We first came to know Assal as a customer of our's, when he has technical consultant at Al Aqariya TV. His knowledge of Orad's products, coupled with his dedication to helping the company meet our sales targets and his personal contacts in the broadcasting market in Dubai and led us to hirning him. In the four years I have worked with Assal, we were able to initiate sales significant sales in the territory. As i was working from the UK, Assal was responsible for the day-to-day managment of the processes, as well as working with our reseller network. Our relationship quickly turned from only work related to a personal one, a relationship that has been maintained after I left Orad to pursue other ventures. Assal's knowledge of the Middle Eastern broadcasting market in general, and his technical knowledge in the broadcasting field will be an asset to anyone thinking of hirning him. i for one, will welcome the opportunity to work with him again if the situation presented itself.
Mohamed Adam
Assal was always well known for his extreme creativity and smart workout solutions; he managed to run the whole Broadcasting division with minimum requirement. He is an expert in creating and modifying a stunning IT based Broadcasting solution, to reduce the total cost of owner ship and to enhance the performance of the Broadcasting Operations. I really would like to thank him for the efforts he made to make our life easier, especially in the On-Air Technology Field. He is a man I would really count on when I’m handling Broadcast related projects.
Ethan Kushner
I brought Assal on board to work with Orad in 2004 when the company re-structured our sales and marketing approach in Dubai. We first came to know Assal as a customer of our's, when he has technical consultant at Al Aqariya TV. His knowledge of Orad's products, coupled with his dedication to helping the company meet our sales targets and his personal contacts in the broadcasting market in Dubai and led us to hirning him. In the four years I have worked with Assal, we were able to initiate sales significant sales in the territory. As i was working from the UK, Assal was responsible for the day-to-day managment of the processes, as well as working with our reseller network. Our relationship quickly turned from only work related to a personal one, a relationship that has been maintained after I left Orad to pursue other ventures. Assal's knowledge of the Middle Eastern broadcasting market in general, and his technical knowledge in the broadcasting field will be an asset to anyone thinking of hirning him. i for one, will welcome the opportunity to work with him again if the situation presented itself.
Mohamed Adam
Assal was always well known for his extreme creativity and smart workout solutions; he managed to run the whole Broadcasting division with minimum requirement. He is an expert in creating and modifying a stunning IT based Broadcasting solution, to reduce the total cost of owner ship and to enhance the performance of the Broadcasting Operations. I really would like to thank him for the efforts he made to make our life easier, especially in the On-Air Technology Field. He is a man I would really count on when I’m handling Broadcast related projects.
Ethan Kushner
I brought Assal on board to work with Orad in 2004 when the company re-structured our sales and marketing approach in Dubai. We first came to know Assal as a customer of our's, when he has technical consultant at Al Aqariya TV. His knowledge of Orad's products, coupled with his dedication to helping the company meet our sales targets and his personal contacts in the broadcasting market in Dubai and led us to hirning him. In the four years I have worked with Assal, we were able to initiate sales significant sales in the territory. As i was working from the UK, Assal was responsible for the day-to-day managment of the processes, as well as working with our reseller network. Our relationship quickly turned from only work related to a personal one, a relationship that has been maintained after I left Orad to pursue other ventures. Assal's knowledge of the Middle Eastern broadcasting market in general, and his technical knowledge in the broadcasting field will be an asset to anyone thinking of hirning him. i for one, will welcome the opportunity to work with him again if the situation presented itself.
Mohamed Adam
Assal was always well known for his extreme creativity and smart workout solutions; he managed to run the whole Broadcasting division with minimum requirement. He is an expert in creating and modifying a stunning IT based Broadcasting solution, to reduce the total cost of owner ship and to enhance the performance of the Broadcasting Operations. I really would like to thank him for the efforts he made to make our life easier, especially in the On-Air Technology Field. He is a man I would really count on when I’m handling Broadcast related projects.
Experience
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Keyston Distribution
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United Arab Emirates
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IT Services and IT Consulting
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1 - 100 Employee
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Product Manager
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Apr 2022 - Present
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Product Manager
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Oct 2014 - Apr 2022
• Ordering forecasting, set target and buying strategy. • Ensure pricing strategy and price portfolio is setup in-line with financial requirements. • Managing the sales team so that the Company targets and objectives are achieved on quarterly basis. • Set MKT plan and develop tools and selling strategies, training, launch campaigns. • Customize the product to the specific needs of the country/ channel to suit customer requirements and enhance sales. • Monitor and analyze sales data from distributors/ channel and develop action that maintains optimum channel inventory. • Plan and implement tactical strategic advertising campaigns, channel program/ incentive scheme. • To help in selling out. • Spearheading the business and ensure the market penetration, brand visibility, growth, market share and profits with complete P & L responsibility. • Undertake research, planning, negotiating, co-ordination implementation and execution of business strategies as per established company objectives, policies & procedures etc., to achieve targeted profitability & growth of business. • Identify regional marketing opportunities along with the team for the key focus countries, through understanding and analysis of the local market(s). • Achieve a defined sales quota within approved budgets quarterly. • Provide feedback about the market and the competitive situation relative programs and pricing strategies. • Be accountable and demonstrate leadership skills for effective teamwork. Show less
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Orad is Avid
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Israel
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Broadcast Media Production and Distribution
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1 - 100 Employee
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Middle East Sales Manager
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Apr 2006 - Sep 2014
Responsible for managing the sales and marketing activities for a United Kingdom subsidiary of an international, publicly traded company (Frankfurt Stock Exchange: OHT), that develops and manufactures innovated 3D graphic systems and software products for broadcast applications. Responsible for introducing the company to a virgin market, with no prior sales activities, grossing over $1m in sales in the first year of operation in Dubai, with growth of sales in every subsequent year. Working with and maintaining sales channels in Dubai and the entire Gulf region. Show less
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Broadcasting Technical Consultant
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Jan 2005 - Mar 2006
Responsible for developing a strategy for technical development of a new, Dubai based 24 hour real-estate television station. Studying the marketplace and recommending equipment to upper management. Working with suppliers, system integrators and other consultants on upgrading the stations MCR, studios, Post Production, Graphics and ENG equipment. Responsible for launching two additional channels. Managed a staff of 5 persons on project implementation, and oversaw the operation of the station technical staff of over 15 persons. Show less
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Broadcasting Consultant
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Feb 2004 - Feb 2005
UCC is a Dubai based system integration group, focusing on sales of broadcast and communications equipment to the broadcast market in Iraq, Yemen, Saudi Arabia and the UAE. As head of the broadcasting department I was primarily responsible for account management, which included all customer relations, answering bids, project management and project implementation. UCC is a Dubai based system integration group, focusing on sales of broadcast and communications equipment to the broadcast market in Iraq, Yemen, Saudi Arabia and the UAE. As head of the broadcasting department I was primarily responsible for account management, which included all customer relations, answering bids, project management and project implementation.
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Technical Manager
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Jun 2003 - Feb 2004
A Jordanian computer and electronics company with offices in Iraq and the UAE. Under my leadership, initiated a broadcast system integration division, and signed on manufactures to support this division. Signed exclusive distribution rights to NewTek products for Jordan, Saudi Arabia, Bahrain, Iraq, Qatar and Oman. A Jordanian computer and electronics company with offices in Iraq and the UAE. Under my leadership, initiated a broadcast system integration division, and signed on manufactures to support this division. Signed exclusive distribution rights to NewTek products for Jordan, Saudi Arabia, Bahrain, Iraq, Qatar and Oman.
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Video and Audio Department Manager
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Sep 2001 - Jul 2003
A Jordanian based company focused on selling audio and video equipment to the broadcasting market. Was responsible for selling and maintaining Pinnacle, Avid, Matrox, Dazzel and Snazzi products. A Jordanian based company focused on selling audio and video equipment to the broadcasting market. Was responsible for selling and maintaining Pinnacle, Avid, Matrox, Dazzel and Snazzi products.
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Technical supervisor & Development Manager
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May 2000 - Mar 2001
Second largest television station in Iraq, with a viewership of over10 million. The station focused on entertainment and news programming. Was appointed by station management to migrate the entire station from analog to digital technologies. Second largest television station in Iraq, with a viewership of over10 million. The station focused on entertainment and news programming. Was appointed by station management to migrate the entire station from analog to digital technologies.
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3D Graphics & Effects Department Manager
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Mar 1998 - Jun 2000
The government run primary channel in Iraq. I was hired by the station out of university to work in the graphics department as well as station promotions and video editing. During my work in the graphics department I was promoted to department manager. The government run primary channel in Iraq. I was hired by the station out of university to work in the graphics department as well as station promotions and video editing. During my work in the graphics department I was promoted to department manager.
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Education
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1992 - 1998
Al-Jami'at Al-Mustansiriyah
B.Sc- Computer Engineer, Computer Engineer Department
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