Experience

Pakistan Football Federation

• Spectator Sports
• 1 - 100 Employee

• Director Marketing & Operations

  • Jan 2023 - Present

• Manager Marketing & Operations

  • Apr 2020 - Present

  • Responsible for all social media, digital marketing and conventional marketing campaigns involving the Pakistan National Football Team and all other competitions of Pakistan Football Federation• Created and managed all social media handles for the Pakistan Football Federation, including getting Facebook and Instagram handles verified in less than 8 months after creation• Brought on board multiple strategic partners and ran successful digital campaigns in low budget• Brought on board sponsors for multiple events, including PepsiCo and Redbull Pakistan• Operational in charge of all domestic tournaments of Pakistan Football Federation including procurement, ground preparation, broadcast• Manager Communications for the Pakistan Football Federation and media liaison till April 2020 Show less

• Manager Marketing & Communications

  • Dec 2019 - Apr 2020



SportsFever360

• Pakistan
• Media Production
• 1 - 100 Employee

• Sports Event/Data Analyst

  • Jun 2019 - May 2022

  • Identified region/city wise key hubs for different sports that helped setup events in different cities including football, volleyball, cricket • Data analysis and trend identification of high frequency of sports during a specific time period • Setting up and arranging new events base upon data analysis of key highlights of various local regions • Conceptualization of marketing campaigns and sponsorship generation for the new events that are setup through data analysis • Identified region/city wise key hubs for different sports that helped setup events in different cities including football, volleyball, cricket • Data analysis and trend identification of high frequency of sports during a specific time period • Setting up and arranging new events base upon data analysis of key highlights of various local regions • Conceptualization of marketing campaigns and sponsorship generation for the new events that are setup through data analysis



Transmedia Advertising

• Lahore, Pakistan

• Manager Digital Marketing/Media

  • Jan 2018 - Dec 2019

  • Head of digital marketing and promotions department • Liaison with the Pakistan Cricket Board for the production and release of digital content of domestic and international cricket series • Responsible for the conceptualization and execution of all social media and digital marketing campaigns including on ground activation for clients and sponsors related to sporting events including cricket, football, volleyball and more in Pakistan • Head of digital marketing and promotions department • Liaison with the Pakistan Cricket Board for the production and release of digital content of domestic and international cricket series • Responsible for the conceptualization and execution of all social media and digital marketing campaigns including on ground activation for clients and sponsors related to sporting events including cricket, football, volleyball and more in Pakistan



Leisure Leagues PK

• Lahore, Pakistan

• Area Operations Manager

  • Mar 2017 - Dec 2017

  • Managed and organized the Ronaldinho & Friends (R&f) event in Lahore • Managed day to day operations including managing league finances and league inventory, liaison and communication with head office, negotiating with clients and teams playing in the league • Oversaw complete league operations including expansion of leagues in new cities • Setting up and running all operations of 5, 6 and 7-a-side football leagues on multiple venues in Lahore and Punjab • Managed and organized the Ronaldinho & Friends (R&f) event in Lahore • Managed day to day operations including managing league finances and league inventory, liaison and communication with head office, negotiating with clients and teams playing in the league • Oversaw complete league operations including expansion of leagues in new cities • Setting up and running all operations of 5, 6 and 7-a-side football leagues on multiple venues in Lahore and Punjab



Cresset Technology

• Lahore, Pakistan

• Online Brand Associate

  • Dec 2016 - Mar 2017

  • Managing Social Media accounts for multiple brands • Client dealing on daily basis • Online research and strategy formulation • Monthly reporting • Conceptualization and execution of marketing campaigns • Coordinating inter-departmental tasks to ensure timely and accurate delivery of work to clients • Managing Social Media accounts for multiple brands • Client dealing on daily basis • Online research and strategy formulation • Monthly reporting • Conceptualization and execution of marketing campaigns • Coordinating inter-departmental tasks to ensure timely and accurate delivery of work to clients



Assaam Travels & Tours

• Lahore, Pakistan

• Managing Director

  • Apr 2014 - Jun 2016

  • Extensive experience of one to one client dealing as well as leading a team • Highly Proficient negotiation skills, regularly converting customers from point of inquiry to sale • Social and digital media management • Extensive experience of one to one client dealing as well as leading a team • Highly Proficient negotiation skills, regularly converting customers from point of inquiry to sale • Social and digital media management



Pearl Continental Hotel

• Lahore

• Intern

  • Mar 2013 - Apr 2013



Nestle

• Pakistan

• Intern

  • Jun 2012 - Jul 2012