Experience

hi5.agency

• United States
• Advertising Services
• 1 - 100 Employee

• Senior Social Lead

  • Sep 2019 - Present

  hi5.agency is a social/digital-focused agency with clients across brand, gaming, technology, and entertainment. As a Senior Social Lead I oversee strategy, content planning, execution, promotion, and reporting across multiple clients, as well as work with senior leadership to develop new business proposals and level up existing relationships. Clients I have worked with at hi5.agency include Google Pixel, World of Warcraft, TNT show Snowpiercer, Lionsgate film MOONFALL, Cisco, Fender, Nifty's (green NFTs), and more.



Deutsch NY

• United States
• Advertising Services
• 300 - 400 Employee

• Social Strategist (Freelance)

  • May 2019 - May 2019

  At my first role since moving to Los Angeles, I worked alongside the Strategy Director and senior strategists to research, develop, and refine social campaign ideas for new pitch work. I also worked with the account management and creative teams to inform best practice for social media for existing clients and help grow their share of social business. At my first role since moving to Los Angeles, I worked alongside the Strategy Director and senior strategists to research, develop, and refine social campaign ideas for new pitch work. I also worked with the account management and creative teams to inform best practice for social media for existing clients and help grow their share of social business.



New Zealand Media & Entertainment (NZME)

• New Zealand
• Broadcast Media Production and Distribution
• 700 & Above Employee

• Audience Development Manager

  • Sep 2016 - Sep 2018

  NZME is one of the largest media publishers in New Zealand and home to the New Zealand Herald (the #1 newspaper in the country), eight of the top radio stations, and new and upcoming digital brands covering housing, restaurant bookings, daily deals, jobs, and more. Within NZME was Vision, our in-house video team. My role was as the strategy lead for this team, developing end-to-end distribution and promotional strategy for all of our internal and external client video campaigns. From developing a brand new online sports show and growing it to 300,000 views per week, to building a six month campaign to promote the re-brand of our Driven news-in-magazine, I was hands-on with our entire catalog of brands, helping them promote themselves on digital and social, grow their online presences, and drive new real-world readers, listeners, and subscribers.



J. Walter Thompson New Zealand

• New Zealand
• Advertising Services

• Social Strategist

  • Jul 2015 - Sep 2016

  J. Walter Thompson is Ford's advertising agency across the globe, and one of the first agency/client partnerships ever. I was tasked with developing and implementing a full social approach for Ford in New Zealand, and working with Ford APAC to implement large-scale campaigns across social and digital. Not only is Ford one of the top selling brands in all of New Zealand, Ford is now the second-most popular brand in NZ on social media! We delivered on some top-performing work such as the Science of Tough and our partnership with Uber, the Ford Mustang Drive Through. In addition, I worked across the entire JWT stable of clients developing social strategy and working with creative teams on best practice and implementation. Some of these clients included Z Energy, The University of Auckland, Contact Energy, Kellogg's Nutri-Grain and Special K Brands, Auckland Transport, and HSBC.



Colenso BBDO

• New Zealand
• Advertising Services
• 100 - 200 Employee

• Social Media Manager

  • Nov 2014 - Jul 2015

  As Social Media Manager at one of the top creative agencies in the world, I was tasked with full-service social management for V Energy Drink (the #1 selling energy drink in both New Zealand and Australia), and insights and analytics for the local consumer brands for Fonterra (the largest dairy distributor in NZ, and one of the largest in the world). I also worked directly with our internal production teams to utilize social media APIs to develop automated dashboard and reports to reduce reporting time and give clients more real-time access.



Contagion

• New Zealand
• Advertising Services
• 1 - 100 Employee

• Social Influence Analyst

  • Jul 2012 - Nov 2014

  In my first full-time role, I was responsible for full end-to-end social media Management for Les Mills International (content calendar creation, community management, reporting, advertising, upskilling internal stakeholders), insights and analytics for all of our local and global clients, and social listening and creative ideation for our growing stable of social media clients. Some of my work included: - Growing the Les Mills International social media presence by 200% and reaching 25 million people around the world each month - Using tools such as Radian6 and Adobe Social to help Telecom and Chorus deliver on their social campaigns and provide audience insights to inform future communications - Implementing large scale social advertising campaigns for the likes of Tourism New Zealand and Destination Rotorua