Anthony S. Policastro
Marketing Program Manager II at Fiserv- Claim this Profile
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Bio
Johann Quintero
Anthony is extremely innovative and knowledgeable when it comes to marketing and product merchandising. I had the pleasure of working with Anthony for over a year on creating and managing merchandising campaigns for B2B Lenovo customer websites. We maximized web analytics reports to harvest merchandising insights which helped us make better decisions on creating merchandising content. We also performed A/B testing to ensure the campaigns he created would give customers the best buying experience and influence them to actually engage in the content pages, which helped increase revenues. I would highly recommend Anthony as he is always full of ideas, has a very progressive mindset, and is incredibly easy to work with. Anthony would be an extraordinary asset to any team!
Vaibhav Choksi, MBA
I've worked with Anthony at Lenovo and worked on eCommerce project that involved strategic work around merchandising campaigns, web improvements and research. I appreciate his skills specially around optimization of marketing and advertising campaigns, SEO, and Social Media.
Johann Quintero
Anthony is extremely innovative and knowledgeable when it comes to marketing and product merchandising. I had the pleasure of working with Anthony for over a year on creating and managing merchandising campaigns for B2B Lenovo customer websites. We maximized web analytics reports to harvest merchandising insights which helped us make better decisions on creating merchandising content. We also performed A/B testing to ensure the campaigns he created would give customers the best buying experience and influence them to actually engage in the content pages, which helped increase revenues. I would highly recommend Anthony as he is always full of ideas, has a very progressive mindset, and is incredibly easy to work with. Anthony would be an extraordinary asset to any team!
Vaibhav Choksi, MBA
I've worked with Anthony at Lenovo and worked on eCommerce project that involved strategic work around merchandising campaigns, web improvements and research. I appreciate his skills specially around optimization of marketing and advertising campaigns, SEO, and Social Media.
Johann Quintero
Anthony is extremely innovative and knowledgeable when it comes to marketing and product merchandising. I had the pleasure of working with Anthony for over a year on creating and managing merchandising campaigns for B2B Lenovo customer websites. We maximized web analytics reports to harvest merchandising insights which helped us make better decisions on creating merchandising content. We also performed A/B testing to ensure the campaigns he created would give customers the best buying experience and influence them to actually engage in the content pages, which helped increase revenues. I would highly recommend Anthony as he is always full of ideas, has a very progressive mindset, and is incredibly easy to work with. Anthony would be an extraordinary asset to any team!
Vaibhav Choksi, MBA
I've worked with Anthony at Lenovo and worked on eCommerce project that involved strategic work around merchandising campaigns, web improvements and research. I appreciate his skills specially around optimization of marketing and advertising campaigns, SEO, and Social Media.
Johann Quintero
Anthony is extremely innovative and knowledgeable when it comes to marketing and product merchandising. I had the pleasure of working with Anthony for over a year on creating and managing merchandising campaigns for B2B Lenovo customer websites. We maximized web analytics reports to harvest merchandising insights which helped us make better decisions on creating merchandising content. We also performed A/B testing to ensure the campaigns he created would give customers the best buying experience and influence them to actually engage in the content pages, which helped increase revenues. I would highly recommend Anthony as he is always full of ideas, has a very progressive mindset, and is incredibly easy to work with. Anthony would be an extraordinary asset to any team!
Vaibhav Choksi, MBA
I've worked with Anthony at Lenovo and worked on eCommerce project that involved strategic work around merchandising campaigns, web improvements and research. I appreciate his skills specially around optimization of marketing and advertising campaigns, SEO, and Social Media.
Credentials
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SEO: Competitive Analysis
LinkedInMay, 2021- Sep, 2024 -
Building Your Marketing Technology Stack (2016)
LinkedInApr, 2021- Sep, 2024 -
Create Website Experiences in Adobe Experience Manager
UdemyApr, 2021- Sep, 2024 -
Deep Learning for Business
Yonsei UniversityNov, 2017- Sep, 2024 -
Community Emergency Response Team
City of Richmond, VirginiaMar, 2014- Sep, 2024
Experience
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Fiserv
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Software Development
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1 - 100 Employee
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Marketing Program Manager II
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Jun 2021 - Mar 2022
Provide direct project management and leadership launching Card Services (CS) products. - In this highly visible role, I support key strategic initiatives and I am a direct liaison to the product and marketing organization, leading the project management efforts and contributing to go-to-market (GTM) success. - Support the organizations' strategic marketing objectives, client and consumer engagement, innovation needs and Card Services revenue goals, coordinating with product teams… Show more Provide direct project management and leadership launching Card Services (CS) products. - In this highly visible role, I support key strategic initiatives and I am a direct liaison to the product and marketing organization, leading the project management efforts and contributing to go-to-market (GTM) success. - Support the organizations' strategic marketing objectives, client and consumer engagement, innovation needs and Card Services revenue goals, coordinating with product teams, marketing staff, internal clients and colleagues and with external vendor partners. Show less Provide direct project management and leadership launching Card Services (CS) products. - In this highly visible role, I support key strategic initiatives and I am a direct liaison to the product and marketing organization, leading the project management efforts and contributing to go-to-market (GTM) success. - Support the organizations' strategic marketing objectives, client and consumer engagement, innovation needs and Card Services revenue goals, coordinating with product teams… Show more Provide direct project management and leadership launching Card Services (CS) products. - In this highly visible role, I support key strategic initiatives and I am a direct liaison to the product and marketing organization, leading the project management efforts and contributing to go-to-market (GTM) success. - Support the organizations' strategic marketing objectives, client and consumer engagement, innovation needs and Card Services revenue goals, coordinating with product teams, marketing staff, internal clients and colleagues and with external vendor partners. Show less
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PORTABLE AIR GROUP LLC
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United States
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Utilities
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1 - 100 Employee
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Senior Digital Marketing Manager
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Jul 2020 - Jun 2021
Led the overall improvement of the site optimizing the design, UX, SEO/SEM, content management and analytics targeting B2B customers and markets. Increased traffic by 33% over the last three months -132 page views to 3,584 last 30 days YOY. Decreased Bounce rate by 47% Developed strategies and roadmaps to improve the customer experience, increase SEO rankings, traffic and conversions based on customer feedback, site behavior, frequency of visits, bounce and time on site. Led the overall improvement of the site optimizing the design, UX, SEO/SEM, content management and analytics targeting B2B customers and markets. Increased traffic by 33% over the last three months -132 page views to 3,584 last 30 days YOY. Decreased Bounce rate by 47% Developed strategies and roadmaps to improve the customer experience, increase SEO rankings, traffic and conversions based on customer feedback, site behavior, frequency of visits, bounce and time on site.
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Lenovo
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China
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IT Services and IT Consulting
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700 & Above Employee
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Web Merchandising Marketing Manager II Ecommerce
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Mar 2019 - Jul 2020
Responsible for the strategy, creation, management, and analytics of Ecommerce merchandising campaigns for 240+ B2B Lenovo customer websites to increase traffic and revenue. Selected Contributions: Increased web revenue by 57% or $3M YOY Increased overall web traffic by 30% YOY Developed marketing/merchandising strategies for B2B segments using customer, web analytics, UX Sales data Implemented Adobe analytics for the sites to track customer behavior, CTR, A/B… Show more Responsible for the strategy, creation, management, and analytics of Ecommerce merchandising campaigns for 240+ B2B Lenovo customer websites to increase traffic and revenue. Selected Contributions: Increased web revenue by 57% or $3M YOY Increased overall web traffic by 30% YOY Developed marketing/merchandising strategies for B2B segments using customer, web analytics, UX Sales data Implemented Adobe analytics for the sites to track customer behavior, CTR, A/B testing, Click Rate, Bounce Rate Created the first merchandising process/program for B2B Show less Responsible for the strategy, creation, management, and analytics of Ecommerce merchandising campaigns for 240+ B2B Lenovo customer websites to increase traffic and revenue. Selected Contributions: Increased web revenue by 57% or $3M YOY Increased overall web traffic by 30% YOY Developed marketing/merchandising strategies for B2B segments using customer, web analytics, UX Sales data Implemented Adobe analytics for the sites to track customer behavior, CTR, A/B… Show more Responsible for the strategy, creation, management, and analytics of Ecommerce merchandising campaigns for 240+ B2B Lenovo customer websites to increase traffic and revenue. Selected Contributions: Increased web revenue by 57% or $3M YOY Increased overall web traffic by 30% YOY Developed marketing/merchandising strategies for B2B segments using customer, web analytics, UX Sales data Implemented Adobe analytics for the sites to track customer behavior, CTR, A/B testing, Click Rate, Bounce Rate Created the first merchandising process/program for B2B Show less
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Ghost Writing, Inc.
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United States
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Publishing Marketing Consultant
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Oct 2015 - May 2019
Responsible for the design and formatting of manuscripts for print and eBook publication and book cover designs/development. Trained authors on writing for social media and website content Developed and wrote content for book marketing/advertising, social media, and websites Optimized website visitor search experience improving customer satisfaction Created book covers using illustrations and photographs Published ebooks and print versions on Amazon and book… Show more Responsible for the design and formatting of manuscripts for print and eBook publication and book cover designs/development. Trained authors on writing for social media and website content Developed and wrote content for book marketing/advertising, social media, and websites Optimized website visitor search experience improving customer satisfaction Created book covers using illustrations and photographs Published ebooks and print versions on Amazon and book retailers Show less Responsible for the design and formatting of manuscripts for print and eBook publication and book cover designs/development. Trained authors on writing for social media and website content Developed and wrote content for book marketing/advertising, social media, and websites Optimized website visitor search experience improving customer satisfaction Created book covers using illustrations and photographs Published ebooks and print versions on Amazon and book… Show more Responsible for the design and formatting of manuscripts for print and eBook publication and book cover designs/development. Trained authors on writing for social media and website content Developed and wrote content for book marketing/advertising, social media, and websites Optimized website visitor search experience improving customer satisfaction Created book covers using illustrations and photographs Published ebooks and print versions on Amazon and book retailers Show less
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Advance Auto Parts
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United States
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Retail
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700 & Above Employee
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Project Marketing Manager - Ecommerce
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Jul 2018 - Nov 2018
Responsible for managing Web/Ecommerce projects in Agile to optimize conversions and improve customer experience. Selected Contributions Improved web traffic by 10% overall Increased traffic 1% week over week and increased conversions and sales Used search and web analytics to troubleshoot poor customer experiences and optimize search results Documented project timelines, vendor services, and project scopes using Confluence. Responsible for managing Web/Ecommerce projects in Agile to optimize conversions and improve customer experience. Selected Contributions Improved web traffic by 10% overall Increased traffic 1% week over week and increased conversions and sales Used search and web analytics to troubleshoot poor customer experiences and optimize search results Documented project timelines, vendor services, and project scopes using Confluence.
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Digital Web Strategist SEO/Artificial Intelligence
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Mar 2016 - Oct 2017
Responsible for global web strategy using Agile (JIRA) to optimize customer experience and engagement involving SEO, internal search, content marketing, user experience, and virtual agents (artificial intelligence) marketing. Worked with global teams in Beijing and Malaysia, as well as various GEOs, marketing, finance, and UX/UI. Spearheaded the development of Lenovo’s first in-house eSupport Knowledge Management CMS system from ideation to launch. Currently, the tool has over 900 employees… Show more Responsible for global web strategy using Agile (JIRA) to optimize customer experience and engagement involving SEO, internal search, content marketing, user experience, and virtual agents (artificial intelligence) marketing. Worked with global teams in Beijing and Malaysia, as well as various GEOs, marketing, finance, and UX/UI. Spearheaded the development of Lenovo’s first in-house eSupport Knowledge Management CMS system from ideation to launch. Currently, the tool has over 900 employees worldwide having published 130,000+ articles. Socialized and marketed the tool to stakeholders and potential users company wide. Managed and owned Virtual Agent pilots with IBM Watson and Nuance from research to production, which resulted in 15% reduction in call center calls. Selected Contributions: 80% improvement in content creation productivity worldwide Reduced call center calls resulting in $95k savings YOY Improved customer satisfaction 11% YOY Optimized visitor search experience with digital analytics improving customer satisfaction by 50% Researched and managed Virtual Agent/Artificial Intelligence vendors from financing to negotiations to SOWs. Show less Responsible for global web strategy using Agile (JIRA) to optimize customer experience and engagement involving SEO, internal search, content marketing, user experience, and virtual agents (artificial intelligence) marketing. Worked with global teams in Beijing and Malaysia, as well as various GEOs, marketing, finance, and UX/UI. Spearheaded the development of Lenovo’s first in-house eSupport Knowledge Management CMS system from ideation to launch. Currently, the tool has over 900 employees… Show more Responsible for global web strategy using Agile (JIRA) to optimize customer experience and engagement involving SEO, internal search, content marketing, user experience, and virtual agents (artificial intelligence) marketing. Worked with global teams in Beijing and Malaysia, as well as various GEOs, marketing, finance, and UX/UI. Spearheaded the development of Lenovo’s first in-house eSupport Knowledge Management CMS system from ideation to launch. Currently, the tool has over 900 employees worldwide having published 130,000+ articles. Socialized and marketed the tool to stakeholders and potential users company wide. Managed and owned Virtual Agent pilots with IBM Watson and Nuance from research to production, which resulted in 15% reduction in call center calls. Selected Contributions: 80% improvement in content creation productivity worldwide Reduced call center calls resulting in $95k savings YOY Improved customer satisfaction 11% YOY Optimized visitor search experience with digital analytics improving customer satisfaction by 50% Researched and managed Virtual Agent/Artificial Intelligence vendors from financing to negotiations to SOWs. Show less
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Capital One
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Egypt
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Leasing Non-residential Real Estate
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Digital Search and Video Content Manager
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May 2015 - Mar 2016
Developed strategies to optimize search and website performance, monitored and reported on search metrics using Agile to reduce offline contact (phone calls), and served as a content subject matter expert. Selected Contributions: Improved content using search data to influence and direct content creation Optimized web site visitor search experience with digital analytics and cross-channel marketing Developed and managed content using strategy, infographics, and… Show more Developed strategies to optimize search and website performance, monitored and reported on search metrics using Agile to reduce offline contact (phone calls), and served as a content subject matter expert. Selected Contributions: Improved content using search data to influence and direct content creation Optimized web site visitor search experience with digital analytics and cross-channel marketing Developed and managed content using strategy, infographics, and video Helped create new digital financial products – mobile and online - in line with Capital One's Digital Engagement and Adoption program using demos/videos. Show less Developed strategies to optimize search and website performance, monitored and reported on search metrics using Agile to reduce offline contact (phone calls), and served as a content subject matter expert. Selected Contributions: Improved content using search data to influence and direct content creation Optimized web site visitor search experience with digital analytics and cross-channel marketing Developed and managed content using strategy, infographics, and… Show more Developed strategies to optimize search and website performance, monitored and reported on search metrics using Agile to reduce offline contact (phone calls), and served as a content subject matter expert. Selected Contributions: Improved content using search data to influence and direct content creation Optimized web site visitor search experience with digital analytics and cross-channel marketing Developed and managed content using strategy, infographics, and video Helped create new digital financial products – mobile and online - in line with Capital One's Digital Engagement and Adoption program using demos/videos. Show less
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Merkle, Inc.
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United States
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Glass, Ceramics and Concrete Manufacturing
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1 - 100 Employee
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Digital Marketing Solutions Lead
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Jul 2014 - Apr 2015
Provided client marketing solutions and managed targeted data onboarding (linking offline CRM data with online programmatic advertising) for several Fortune 100 companies and national nonprofit organizations. Selected Contributions: - Created post-campaign presentations with insights and implications derived from analysis of client data and data onboarding efforts that helped meet campaign goals and increased client return on investment. - Managed multi-touch online marketing… Show more Provided client marketing solutions and managed targeted data onboarding (linking offline CRM data with online programmatic advertising) for several Fortune 100 companies and national nonprofit organizations. Selected Contributions: - Created post-campaign presentations with insights and implications derived from analysis of client data and data onboarding efforts that helped meet campaign goals and increased client return on investment. - Managed multi-touch online marketing campaigns with Data Onboarding via programmatic advertising that resulted in an average of 1.8% increase in sales/conversions. - Worked collaboratively to create and document processes that greatly improved team workflow in the US and with the team in China. Show less Provided client marketing solutions and managed targeted data onboarding (linking offline CRM data with online programmatic advertising) for several Fortune 100 companies and national nonprofit organizations. Selected Contributions: - Created post-campaign presentations with insights and implications derived from analysis of client data and data onboarding efforts that helped meet campaign goals and increased client return on investment. - Managed multi-touch online marketing… Show more Provided client marketing solutions and managed targeted data onboarding (linking offline CRM data with online programmatic advertising) for several Fortune 100 companies and national nonprofit organizations. Selected Contributions: - Created post-campaign presentations with insights and implications derived from analysis of client data and data onboarding efforts that helped meet campaign goals and increased client return on investment. - Managed multi-touch online marketing campaigns with Data Onboarding via programmatic advertising that resulted in an average of 1.8% increase in sales/conversions. - Worked collaboratively to create and document processes that greatly improved team workflow in the US and with the team in China. Show less
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The Martin Agency
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United States
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Real Estate
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1 - 100 Employee
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Senior Digital Analyst/Project Manager
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Jan 2012 - Jul 2014
Managed and analyzed client marketing and digital analytics data from a holistic viewpoint combining campaign, web, brand, social, secondary research and client enterprise data to harvest insights and optimize advertising campaigns to produce strategies and improve Return on Investment. Selected Contributions: - Created and managed A/B and A/B Split testing to optimize client web sites and creative. - Created company-wide processes for mapping, tracking and reporting on client web… Show more Managed and analyzed client marketing and digital analytics data from a holistic viewpoint combining campaign, web, brand, social, secondary research and client enterprise data to harvest insights and optimize advertising campaigns to produce strategies and improve Return on Investment. Selected Contributions: - Created and managed A/B and A/B Split testing to optimize client web sites and creative. - Created company-wide processes for mapping, tracking and reporting on client web campaigns that resulted in a 25% increase in client satisfaction. - Managed the concept and creation of an online interactive campaign management dashboard designed for Walmart upper management that made reporting concise, simplified and efficient. - Tracked and merged social media data with digital analytics that resulted in a 50% increase in brand awareness and conversions. Worked on marketing campaigns for Walmart, Morgan Stanley, American Cancer Society, Penske, BF Goodrich, Exxon Mobil, Nepresso, Xfinity and others. Show less Managed and analyzed client marketing and digital analytics data from a holistic viewpoint combining campaign, web, brand, social, secondary research and client enterprise data to harvest insights and optimize advertising campaigns to produce strategies and improve Return on Investment. Selected Contributions: - Created and managed A/B and A/B Split testing to optimize client web sites and creative. - Created company-wide processes for mapping, tracking and reporting on client web… Show more Managed and analyzed client marketing and digital analytics data from a holistic viewpoint combining campaign, web, brand, social, secondary research and client enterprise data to harvest insights and optimize advertising campaigns to produce strategies and improve Return on Investment. Selected Contributions: - Created and managed A/B and A/B Split testing to optimize client web sites and creative. - Created company-wide processes for mapping, tracking and reporting on client web campaigns that resulted in a 25% increase in client satisfaction. - Managed the concept and creation of an online interactive campaign management dashboard designed for Walmart upper management that made reporting concise, simplified and efficient. - Tracked and merged social media data with digital analytics that resulted in a 50% increase in brand awareness and conversions. Worked on marketing campaigns for Walmart, Morgan Stanley, American Cancer Society, Penske, BF Goodrich, Exxon Mobil, Nepresso, Xfinity and others. Show less
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FedEx
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United States
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Freight and Package Transportation
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700 & Above Employee
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Senior Digital Analyst
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Apr 2011 - Jan 2012
Designed, implemented, and analyzed the web analytics measurement infrastructure for the successful launch of FedEx’s interactive marketing campaigns. Selected Contributions: - Analyzed custom web sites, optimized navigation, and user experience created Key Performance Indicators and tracked customer behavior to measure campaign and marketing effectiveness. - Instrumental in the spawning of an ongoing business intelligence entity that established FedEx’s Interactive Marketing… Show more Designed, implemented, and analyzed the web analytics measurement infrastructure for the successful launch of FedEx’s interactive marketing campaigns. Selected Contributions: - Analyzed custom web sites, optimized navigation, and user experience created Key Performance Indicators and tracked customer behavior to measure campaign and marketing effectiveness. - Instrumental in the spawning of an ongoing business intelligence entity that established FedEx’s Interactive Marketing department as the main source of web analytics data and insights. - Created company-wide measurement processes and conventions for digital campaign and marketing managers, product managers, search management experts, and customer and web analytics analysts that revolutionized reporting and increased return on investment. Show less Designed, implemented, and analyzed the web analytics measurement infrastructure for the successful launch of FedEx’s interactive marketing campaigns. Selected Contributions: - Analyzed custom web sites, optimized navigation, and user experience created Key Performance Indicators and tracked customer behavior to measure campaign and marketing effectiveness. - Instrumental in the spawning of an ongoing business intelligence entity that established FedEx’s Interactive Marketing… Show more Designed, implemented, and analyzed the web analytics measurement infrastructure for the successful launch of FedEx’s interactive marketing campaigns. Selected Contributions: - Analyzed custom web sites, optimized navigation, and user experience created Key Performance Indicators and tracked customer behavior to measure campaign and marketing effectiveness. - Instrumental in the spawning of an ongoing business intelligence entity that established FedEx’s Interactive Marketing department as the main source of web analytics data and insights. - Created company-wide measurement processes and conventions for digital campaign and marketing managers, product managers, search management experts, and customer and web analytics analysts that revolutionized reporting and increased return on investment. Show less
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Outer Banks Internet
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United States
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SEO and Content Management Manager
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May 2010 - Oct 2010
Created SEO content and participated in the design and implementation of websites for more than 100 clients using HTML, CMS and Basecamp. Created and updated website copy and optimized copy for improved search engine ranking. Selected Contributions: - Increased traffic to one commercial website by 16,000% in the first month after it was launched. - Created a strategic SEO package plan to sell to clients. - Improved content on several sites that resulted in increased traffic… Show more Created SEO content and participated in the design and implementation of websites for more than 100 clients using HTML, CMS and Basecamp. Created and updated website copy and optimized copy for improved search engine ranking. Selected Contributions: - Increased traffic to one commercial website by 16,000% in the first month after it was launched. - Created a strategic SEO package plan to sell to clients. - Improved content on several sites that resulted in increased traffic, time on site and page depth by 35% Show less Created SEO content and participated in the design and implementation of websites for more than 100 clients using HTML, CMS and Basecamp. Created and updated website copy and optimized copy for improved search engine ranking. Selected Contributions: - Increased traffic to one commercial website by 16,000% in the first month after it was launched. - Created a strategic SEO package plan to sell to clients. - Improved content on several sites that resulted in increased traffic… Show more Created SEO content and participated in the design and implementation of websites for more than 100 clients using HTML, CMS and Basecamp. Created and updated website copy and optimized copy for improved search engine ranking. Selected Contributions: - Increased traffic to one commercial website by 16,000% in the first month after it was launched. - Created a strategic SEO package plan to sell to clients. - Improved content on several sites that resulted in increased traffic, time on site and page depth by 35% Show less
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for Myself
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Manufacturing
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1 - 100 Employee
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Business Analyst, Writer, Editor, Ghost Writer
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Jan 2000 - Aug 2009
Freelancer - copy writing, editing, website and blog content, ghost writing. Anthony S. Policastro has been writing all his life first as a journalist, editor, and professional photographer and then as a freelance writer with his work published in The New York Times, Oceans, Diversion, and American and Popular Photographer magazines. He was also the editor-in-chief of Carolina Style magazine, a regional lifestyle publication similar to Southern Living magazine with national distribution. Freelancer - copy writing, editing, website and blog content, ghost writing. Anthony S. Policastro has been writing all his life first as a journalist, editor, and professional photographer and then as a freelance writer with his work published in The New York Times, Oceans, Diversion, and American and Popular Photographer magazines. He was also the editor-in-chief of Carolina Style magazine, a regional lifestyle publication similar to Southern Living magazine with national distribution.
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Lulu.com
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United Arab Emirates
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Retail
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Senior Business Analyst
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2008 - Jan 2009
Developed, centralized, and organized all data-gathering processes and created key performance indicators that helped move the company forward in an increasing competitive landscape. Selected Contributions: - Helped to increase web site visitor volume by 20% over three quarters. - Initiated the automation of data mining into routine reports for tactical and strategic planning that resulted in reducing resource hours by 45%. - Provided analysis of the company's data and web analytics… Show more Developed, centralized, and organized all data-gathering processes and created key performance indicators that helped move the company forward in an increasing competitive landscape. Selected Contributions: - Helped to increase web site visitor volume by 20% over three quarters. - Initiated the automation of data mining into routine reports for tactical and strategic planning that resulted in reducing resource hours by 45%. - Provided analysis of the company's data and web analytics to upper management for strategic planning. - Created new processes for obtaining and evaluating data into readable reports used by the entire company - Initiated the creation of an online ticket request system for specific data reporting which resulted in optimized and standardized reporting across the company. - Trained entire staff on the use of Adobe Omniture empowering employees to generate their own reports freeing up resources in the Business Intelligence Department. Show less Developed, centralized, and organized all data-gathering processes and created key performance indicators that helped move the company forward in an increasing competitive landscape. Selected Contributions: - Helped to increase web site visitor volume by 20% over three quarters. - Initiated the automation of data mining into routine reports for tactical and strategic planning that resulted in reducing resource hours by 45%. - Provided analysis of the company's data and web analytics… Show more Developed, centralized, and organized all data-gathering processes and created key performance indicators that helped move the company forward in an increasing competitive landscape. Selected Contributions: - Helped to increase web site visitor volume by 20% over three quarters. - Initiated the automation of data mining into routine reports for tactical and strategic planning that resulted in reducing resource hours by 45%. - Provided analysis of the company's data and web analytics to upper management for strategic planning. - Created new processes for obtaining and evaluating data into readable reports used by the entire company - Initiated the creation of an online ticket request system for specific data reporting which resulted in optimized and standardized reporting across the company. - Trained entire staff on the use of Adobe Omniture empowering employees to generate their own reports freeing up resources in the Business Intelligence Department. Show less
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Education
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Penn State University
BAs, American Studies and Creative Writing -
The University of Texas at Dallas
Course work towards a Master's Degree, Telecommunications Technology/Technician
Community
