Aspen Blum
VP Account Director at The Martin Agency- Claim this Profile
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Bio
Credentials
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What is Social Certification from Northwestern University & Coursera
Northwestern UniversityApr, 2018- Nov, 2024
Experience
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The Martin Agency
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United States
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Advertising Services
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400 - 500 Employee
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VP Account Director
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Apr 2022 - Present
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Account Director
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Oct 2019 - Apr 2022
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Account Supervisor
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Dec 2018 - Oct 2019
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Archer
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United States
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Advertising Services
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1 - 100 Employee
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Account Supervisor
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Jan 2018 - Nov 2018
Worked directly with VP/Account Director, ensuring integrated campaigns from conception to completion for multiple high-profile clients within agriculture. - Led efforts, with specific responsibilities in digital marketing - Provided strategic recommendations, ensuring sound planning, best practices and good service - Organized and maintained regular reporting, optimizing campaign efforts - Compiled competitive insights, analyzing market outlooks and recommendations -… Show more Worked directly with VP/Account Director, ensuring integrated campaigns from conception to completion for multiple high-profile clients within agriculture. - Led efforts, with specific responsibilities in digital marketing - Provided strategic recommendations, ensuring sound planning, best practices and good service - Organized and maintained regular reporting, optimizing campaign efforts - Compiled competitive insights, analyzing market outlooks and recommendations - Maintained and built relationships with clients and key contacts - Developed and delivered strategic client presentations, communicating recommendations and leading strategic discussions - Managed project-flow, working closely with internal teams to effectively service clients - Delivered regular updates to Management on the status of group accounts, analyzing profit statements, preparing annual forecast and subsequent adjustments - Developed team capabilities, identifying areas for growth and celebrating successes - Collaborated on new concepts, business development and pitches Experience: Brand awareness, website development/management, organic/paid social media efforts, owned/paid digital marketing efforts including CRM, SEO, digital media, user experience, email, analytics and optimization, owned/paid traditional media efforts including broadcast, public relations, video/photoshoots, trade shows/special event management Clients: Cytozyme, Capital Farm Credit, The Cotton Board, GAP Connections, Agricenter International, AMVAC Chemical Corporation
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Senior Account Executive
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Apr 2017 - Jan 2018
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Account Executive
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Apr 2016 - Apr 2017
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Account Manager
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Apr 2015 - Apr 2016
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Account Coordinator
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Jun 2014 - Apr 2015
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International Children's Heart Foundation
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United States
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Wellness and Fitness Services
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1 - 100 Employee
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Communications Specialist/Executive Assistant to Founder & CEO
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Jul 2012 - Jun 2014
• Traveled on 4 missions to Ecuador, Macedonia and Russia as liaison between sponsors, medical and office team • Managed internal/external communications resulting in 7,013 new donors and 3,042 new email subscribers • Developed content for direct mail campaigns from concept to production resulting in more than $100k in donations • Cultivated and executed a sponsored survey campaign resulting in $10,000 in donations • Managed all scheduling and correspondences for Founder and CEO • Traveled on 4 missions to Ecuador, Macedonia and Russia as liaison between sponsors, medical and office team • Managed internal/external communications resulting in 7,013 new donors and 3,042 new email subscribers • Developed content for direct mail campaigns from concept to production resulting in more than $100k in donations • Cultivated and executed a sponsored survey campaign resulting in $10,000 in donations • Managed all scheduling and correspondences for Founder and CEO
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Memphis Charitable Foundation/The Blues Ball
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Greater Memphis Area
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Personal Assistant to Founder and Chairman
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Aug 2011 - Jul 2012
▪ Coordinated the collection of items and developed bid sheets for The Blues Ball 2011 silent auction ▪ Managed projects and events as assigned, including photo shoots of Pat Kerr designs for NY Bridal Week 2011 ▪ Developed and distributed sponsorship proposals for The Blues Ball 2011 and The Jingle Bell Ball 2011 ▪ Compiled press releases for the planting of 200 Yoshino cherry trees on Mud Island on April 2012 ▪ Managed all scheduling, travel and correspondences of Founder… Show more ▪ Coordinated the collection of items and developed bid sheets for The Blues Ball 2011 silent auction ▪ Managed projects and events as assigned, including photo shoots of Pat Kerr designs for NY Bridal Week 2011 ▪ Developed and distributed sponsorship proposals for The Blues Ball 2011 and The Jingle Bell Ball 2011 ▪ Compiled press releases for the planting of 200 Yoshino cherry trees on Mud Island on April 2012 ▪ Managed all scheduling, travel and correspondences of Founder and Chairman Show less ▪ Coordinated the collection of items and developed bid sheets for The Blues Ball 2011 silent auction ▪ Managed projects and events as assigned, including photo shoots of Pat Kerr designs for NY Bridal Week 2011 ▪ Developed and distributed sponsorship proposals for The Blues Ball 2011 and The Jingle Bell Ball 2011 ▪ Compiled press releases for the planting of 200 Yoshino cherry trees on Mud Island on April 2012 ▪ Managed all scheduling, travel and correspondences of Founder… Show more ▪ Coordinated the collection of items and developed bid sheets for The Blues Ball 2011 silent auction ▪ Managed projects and events as assigned, including photo shoots of Pat Kerr designs for NY Bridal Week 2011 ▪ Developed and distributed sponsorship proposals for The Blues Ball 2011 and The Jingle Bell Ball 2011 ▪ Compiled press releases for the planting of 200 Yoshino cherry trees on Mud Island on April 2012 ▪ Managed all scheduling, travel and correspondences of Founder and Chairman Show less
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Baskin-Robbins
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Bartlett, TN
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Assistant Manager
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Apr 2004 - Aug 2011
▪ Created a training manual for employees which improved job performance and product control ▪ Provided administrative support including hiring, training and scheduling of a staff of 12 ▪ Created a training manual for employees which improved job performance and product control ▪ Provided administrative support including hiring, training and scheduling of a staff of 12
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Wesley Neurology Clinic
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Greater Memphis Area
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Medical Records Clerk/Office Coordinator
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Jan 2009 - Jul 2010
▪ Developed a patient information program to communicate HIPAA requirements and clinical practice policies ▪ Ensured proper completion and filing of disability, retirement and insurance forms ▪ Developed a patient information program to communicate HIPAA requirements and clinical practice policies ▪ Ensured proper completion and filing of disability, retirement and insurance forms
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Education
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Christian Brothers University
Bachelor of Arts (BA), Coorporate Communications -
Columbia Business School
Certificate, Digital Marketing: Customer Engagement, Social Media, Planning & Analytics