Aspen Blum

VP Account Director at The Martin Agency
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Contact Information
us****@****om
(386) 825-5501
Location
Richmond, Virginia, United States, US
Languages
  • Spanish -

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Bio

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Credentials

  • What is Social Certification from Northwestern University & Coursera
    Northwestern University
    Apr, 2018
    - Nov, 2024

Experience

    • United States
    • Advertising Services
    • 400 - 500 Employee
    • VP Account Director
      • Apr 2022 - Present

    • Account Director
      • Oct 2019 - Apr 2022

    • Account Supervisor
      • Dec 2018 - Oct 2019

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Account Supervisor
      • Jan 2018 - Nov 2018

      Worked directly with VP/Account Director, ensuring integrated campaigns from conception to completion for multiple high-profile clients within agriculture. - Led efforts, with specific responsibilities in digital marketing - Provided strategic recommendations, ensuring sound planning, best practices and good service - Organized and maintained regular reporting, optimizing campaign efforts - Compiled competitive insights, analyzing market outlooks and recommendations -… Show more Worked directly with VP/Account Director, ensuring integrated campaigns from conception to completion for multiple high-profile clients within agriculture. - Led efforts, with specific responsibilities in digital marketing - Provided strategic recommendations, ensuring sound planning, best practices and good service - Organized and maintained regular reporting, optimizing campaign efforts - Compiled competitive insights, analyzing market outlooks and recommendations - Maintained and built relationships with clients and key contacts - Developed and delivered strategic client presentations, communicating recommendations and leading strategic discussions - Managed project-flow, working closely with internal teams to effectively service clients - Delivered regular updates to Management on the status of group accounts, analyzing profit statements, preparing annual forecast and subsequent adjustments - Developed team capabilities, identifying areas for growth and celebrating successes - Collaborated on new concepts, business development and pitches Experience: Brand awareness, website development/management, organic/paid social media efforts, owned/paid digital marketing efforts including CRM, SEO, digital media, user experience, email, analytics and optimization, owned/paid traditional media efforts including broadcast, public relations, video/photoshoots, trade shows/special event management Clients: Cytozyme, Capital Farm Credit, The Cotton Board, GAP Connections, Agricenter International, AMVAC Chemical Corporation

    • Senior Account Executive
      • Apr 2017 - Jan 2018

    • Account Executive
      • Apr 2016 - Apr 2017

    • Account Manager
      • Apr 2015 - Apr 2016

    • Account Coordinator
      • Jun 2014 - Apr 2015

    • United States
    • Wellness and Fitness Services
    • 1 - 100 Employee
    • Communications Specialist/Executive Assistant to Founder & CEO
      • Jul 2012 - Jun 2014

      • Traveled on 4 missions to Ecuador, Macedonia and Russia as liaison between sponsors, medical and office team • Managed internal/external communications resulting in 7,013 new donors and 3,042 new email subscribers • Developed content for direct mail campaigns from concept to production resulting in more than $100k in donations • Cultivated and executed a sponsored survey campaign resulting in $10,000 in donations • Managed all scheduling and correspondences for Founder and CEO • Traveled on 4 missions to Ecuador, Macedonia and Russia as liaison between sponsors, medical and office team • Managed internal/external communications resulting in 7,013 new donors and 3,042 new email subscribers • Developed content for direct mail campaigns from concept to production resulting in more than $100k in donations • Cultivated and executed a sponsored survey campaign resulting in $10,000 in donations • Managed all scheduling and correspondences for Founder and CEO

    • Personal Assistant to Founder and Chairman
      • Aug 2011 - Jul 2012

      ▪ Coordinated the collection of items and developed bid sheets for The Blues Ball 2011 silent auction ▪ Managed projects and events as assigned, including photo shoots of Pat Kerr designs for NY Bridal Week 2011 ▪ Developed and distributed sponsorship proposals for The Blues Ball 2011 and The Jingle Bell Ball 2011 ▪ Compiled press releases for the planting of 200 Yoshino cherry trees on Mud Island on April 2012 ▪ Managed all scheduling, travel and correspondences of Founder… Show more ▪ Coordinated the collection of items and developed bid sheets for The Blues Ball 2011 silent auction ▪ Managed projects and events as assigned, including photo shoots of Pat Kerr designs for NY Bridal Week 2011 ▪ Developed and distributed sponsorship proposals for The Blues Ball 2011 and The Jingle Bell Ball 2011 ▪ Compiled press releases for the planting of 200 Yoshino cherry trees on Mud Island on April 2012 ▪ Managed all scheduling, travel and correspondences of Founder and Chairman Show less ▪ Coordinated the collection of items and developed bid sheets for The Blues Ball 2011 silent auction ▪ Managed projects and events as assigned, including photo shoots of Pat Kerr designs for NY Bridal Week 2011 ▪ Developed and distributed sponsorship proposals for The Blues Ball 2011 and The Jingle Bell Ball 2011 ▪ Compiled press releases for the planting of 200 Yoshino cherry trees on Mud Island on April 2012 ▪ Managed all scheduling, travel and correspondences of Founder… Show more ▪ Coordinated the collection of items and developed bid sheets for The Blues Ball 2011 silent auction ▪ Managed projects and events as assigned, including photo shoots of Pat Kerr designs for NY Bridal Week 2011 ▪ Developed and distributed sponsorship proposals for The Blues Ball 2011 and The Jingle Bell Ball 2011 ▪ Compiled press releases for the planting of 200 Yoshino cherry trees on Mud Island on April 2012 ▪ Managed all scheduling, travel and correspondences of Founder and Chairman Show less

  • Baskin-Robbins
    • Bartlett, TN
    • Assistant Manager
      • Apr 2004 - Aug 2011

      ▪ Created a training manual for employees which improved job performance and product control ▪ Provided administrative support including hiring, training and scheduling of a staff of 12 ▪ Created a training manual for employees which improved job performance and product control ▪ Provided administrative support including hiring, training and scheduling of a staff of 12

  • Wesley Neurology Clinic
    • Greater Memphis Area
    • Medical Records Clerk/Office Coordinator
      • Jan 2009 - Jul 2010

      ▪ Developed a patient information program to communicate HIPAA requirements and clinical practice policies ▪ Ensured proper completion and filing of disability, retirement and insurance forms ▪ Developed a patient information program to communicate HIPAA requirements and clinical practice policies ▪ Ensured proper completion and filing of disability, retirement and insurance forms

Education

  • Christian Brothers University
    Bachelor of Arts (BA), Coorporate Communications
    2006 - 2010
  • Columbia Business School
    Certificate, Digital Marketing: Customer Engagement, Social Media, Planning & Analytics
    2018 - 2018

Community

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