Experience

Balmer Agency

• Australia
• Advertising Services
• 1 - 100 Employee

• Senior Digital Designer

  • Nov 2020 - Present

  Lead the development of design concepts across all print collateral and all digital media.• Develop and execute quality design assets in a timely manner• Brainstorm and pitch exciting concepts that will appeal to diverse target markets• Design print materials such as brochures, signage and POS materials• Develop assets for social media posts and advertising• Support the development of eDMs that encourage and increase click through• Retouch photography and deep etching as needed• Adhere to company style guides explicitly



Freelancer - Self Employed - 4Triple64 Design

• Senior Graphic Designer & Social Media Specialist

  • 2006 - Present

  Deliver design projects on both large and small design jobs for clients – bringing a positive and flexible approach to everything.• Creation of logos/brands and supporting collateral, website (front-end design), brochures, signage and social media• Managing graphic designs from conception to delivery• Generating fresh concepts• Ensuring brand consistency throughout various marketing projectsSome examples are:• Rebranding and packaging projects for Wonder Pies and Nana Fraser• Packaging and branding for Hinkler Books• Branding and advertising material for Rusk paving• Working with Gridlock Coffee to re-design their packaging and labelling to give it a fresh new look• Advertising materials, print ads and brochures for Non for Profits such as Guide Dogs Victoria and Diabetes association. • Setting up new branding and advertising material for the property sector (Latitude 37)



Brand Platform

• Pakistan
• Advertising Services

• Senior Designer and Digital Marketing

  • Feb 2019 - Nov 2020

  Responsible for design and finished art for print and digital platforms for various clients under guidance from Creative Director. Management of all social media content and digital marketing including PPC campaigns across Facebook and Google Ads.Key Aspect of Role:• Creation and management of high quality, relevant content across multiple digital platforms i.e. website, EDM’s, banners, social media• Conceptualise and design effective creative communications across print i.e. brochures, templates, signage, create branding identity, logo design• Management of social media platforms including content, both scheduled and organic, creation and coordination of blog posts, imagery and design• Management of SEM campaigns, targeted social campaigns, display, re-marketing• Keep up to date with marketing, digital and graphic and communication trends by actively researching and reviewing current and emerging design trends• Photo retouching• Concept development• Material deadlines and execution of press ads



Eureka Skydeck 88

• Senior Designer / Social Media Co-ordinator

  • Nov 2017 - Feb 2019

  Responsible for all design work including events, campaigns, digital and online marketing. Management of all social media content and monitoring, across a variety of platforms for Eureka Skydeck to an audience of over 140k fans. Initiated set up and creation of Social Media advertising campaigns with outstanding ROI results.Key Aspect of Role:• Designing marketing & communications materials across print and digital platforms for Eureka Skydeck and Eureka 89 Events and Dining• Coordination of all online campaigns including blogs and EDMs• Maintain and develop content for the Eureka Skydeck website.• Investigate new and creative ways for Eureka Skydeck to connect with their online audience.• Develop and maintain existing relationships with bloggers, photographers and key digital stakeholders.• End of month reporting for all social media platforms



Riot Art & Craft

• Australia
• Retail Art Supplies
• 1 - 100 Employee

• Senior Graphic Designer

  • Feb 2017 - Nov 2017

  Develop new products and packaging for mass manufacture overseas.Key Aspect of Role:• Manage all projects from concept through to production• Design and create die-lines and package graphics for new and existing products• Ideate and execute branding solutions including logos, style guides, color schemes, and graphic themes for new and existing lines.• Handle multiple assigned projects with various and fluctuating priority levels and short deadlines simultaneously• Create vivid concept imagery and physical packaging mock-ups for sales presentations, photography and approval



Wompro International

• United States
• Software Development

• Senior Graphic Designer / Creative Director

  • Feb 2005 - Mar 2014

  My role at Wompro was to manage the Art Department, which included in-house and overseas designers, and ensure design integrity whilst working to tight time restraints.Our work mainly consisted of Promotional Product Campaigns for Corporate clients and Non for Profits such as SIDS and RSPCA. We worked on all creative from product and packaging design, to the advertising materials needed to run the campaigns as well as online and email marketing.I was also briefed on Gift with Purchase campaigns for the Beverage, Music and DVD Sectors. These included campaigns for Bombay Saphire, Grand Marnier, 42 Below Vodka, Friends TV Series and Wolverines.I was also involved with setting up numerous Websites to assist in the sale of merchandise. These included clients such as Melbourne University, Australian Super and Ford.



Strive Simpsons

• Graphic Designer / Director

  • Mar 2002 - Feb 2005

  My role included managing studio design work which consisted of corporate brochures, marketing and promotional material. We ran Promotional campaigns for clients such as Holden, Valvoline, Daimler Chrysler and JB Were. I was briefed on setting up the Brochures for these projects as well as Online Merchandise websites.



TPF Australia

• Advertising Services
• 1 - 100 Employee

• Graphic Designer

  • Nov 2000 - Mar 2002

  A fast-paced Promotional design studio. Responsibilities included: Promotional finished art and pre-press, Designing brochures and Packaging. Clients included Nintendo, BF Goodrich and Mars Australia.