Product Marketing Manager

• Nov 2022 - Present

Independent Marketing Professional

• Aug 2021 - Present

Designed Drag&Drop marketing solution, which helps Canadian businesses improve ROI by organically growing their digital presence. Identified clients' unique challenges and goals and developed a tailor-made marketing mix, combining strategy, technology, and creativity. Executed and delivered an efficient inbound digital framework to maximize organizations' organic growth on the Web. Designed Drag&Drop marketing solution, which helps Canadian businesses improve ROI by organically growing their digital presence. Identified clients' unique challenges and goals and developed a tailor-made marketing mix, combining strategy, technology, and creativity. Executed and delivered an efficient inbound digital framework to maximize organizations' organic growth on the Web.

Marketing Manager

• Sep 2020 - Sep 2021

Lead email marketing campaigns across North American region (planning, deployment, A/B testing, analytics) and increased subscriber mailing list by 51%. Integrated HubSpot automation platform by designing framework, segmenting prospects, and optimizing conversion of drip campaigns. Launched online promotion of agency events and latest PR initiatives. Supported North American CMO on ad hoc projects, including annual marketing strategy and budgeting. Lead email marketing campaigns across North American region (planning, deployment, A/B testing, analytics) and increased subscriber mailing list by 51%. Integrated HubSpot automation platform by designing framework, segmenting prospects, and optimizing conversion of drip campaigns. Launched online promotion of agency events and latest PR initiatives. Supported North American CMO on ad hoc projects, including annual marketing strategy and budgeting.

Project Manager

• Dec 2020 - Jul 2021

Budgeted and supervised production of creatives for national ad campaigns of a $18 BN CPG client. Supported cross-functional client teams by simultaneously leading 25+ projects under high pressure. Briefed and managed workflow of the in-house creative team of 5 and ad-hoc assistance from the UK and South Africa. Maintained up-to-date record of all projects and client's feedback using CRM system. Budgeted and supervised production of creatives for national ad campaigns of a $18 BN CPG client. Supported cross-functional client teams by simultaneously leading 25+ projects under high pressure. Briefed and managed workflow of the in-house creative team of 5 and ad-hoc assistance from the UK and South Africa. Maintained up-to-date record of all projects and client's feedback using CRM system.

Marketing Lead

• Sep 2019 - Sep 2020

Oversaw all corporate marketing functions with a budget of $150K across Canadian, US, and UK offices. Transformed Pricing Solutions' brand by successfully executing and launching re -branding.

Marketing Coordinator

• Sep 2017 - Sep 2019

Effectively managed company’s digital presence by producing SEO-driven content, analyzing performance and boosting lead generation.

Marketing Assistant

• Oct 2016 - Sep 2017

Assisted Marketing Manager in implementing the marketing strategy across 9 GTA locations, including designing visuals and print advertising, as well as managing company's social media. Assisted Marketing Manager in implementing the marketing strategy across 9 GTA locations, including designing visuals and print advertising, as well as managing company's social media.

Marketing and Creative Assistant

• Jun 2016 - Aug 2016

Assisted marketing team in the development of marketing materials, Facebook page curation, promotion of events. Assisted marketing team in the development of marketing materials, Facebook page curation, promotion of events.

Social Media Manager

• Jan 2016 - Aug 2016

Curated company’s presence on social media by producing content from scratch and raising brand awareness. Curated company’s presence on social media by producing content from scratch and raising brand awareness.