Experience

Goosebumps Store

• India
• Food and Beverage Manufacturing
• 1 - 100 Employee

• Brand Communications Manager

  • Feb 2023 - Jun 2023

  Mumbai, Maharashtra, India - Skillfully executed copywriting tasks for e-commerce platforms and websites, while also actively engaging in brand collaborations and influencer marketing initiatives. - Successfully expanded sales channels by onboarding third-party partners and enhancing the quality of existing listings on various e-commerce platforms. - Demonstrated creativity and strategizing capabilities by ideating and executing campaigns, effectively managing social media platforms, PR efforts, blogs… Show more - Skillfully executed copywriting tasks for e-commerce platforms and websites, while also actively engaging in brand collaborations and influencer marketing initiatives. - Successfully expanded sales channels by onboarding third-party partners and enhancing the quality of existing listings on various e-commerce platforms. - Demonstrated creativity and strategizing capabilities by ideating and executing campaigns, effectively managing social media platforms, PR efforts, blogs, emailers, and Whatsapp Broadcast for optimized brand visibility and engagement. Show less



bigbasket.com

• India
• Internet Publishing
• 700 & Above Employee

• Content Team Lead

  • Jan 2021 - Dec 2022

  Bengaluru, Karnataka, India - Led and managed a high-performing content team for Bigbasket’s private label, ensuring comprehensive content delivery for 3000+ products, maximizing impact, and driving sales. - Successfully improved product catalogue quality by spearheading projects in data optimization, attribute and image collection, browse cleanups, and photo studio operations. - Utilized data-driven insights from customer behaviour analysis to optimize content and enhance the customer experience… Show more - Led and managed a high-performing content team for Bigbasket’s private label, ensuring comprehensive content delivery for 3000+ products, maximizing impact, and driving sales. - Successfully improved product catalogue quality by spearheading projects in data optimization, attribute and image collection, browse cleanups, and photo studio operations. - Utilized data-driven insights from customer behaviour analysis to optimize content and enhance the customer experience. Collaborated with cross-functional teams to implement resonating strategies. - Developed and executed a successful site merchandising calendar, orchestrating email programs, new product launches, cross-category placements, and engaging recipe contests. - Designed captivating social media campaigns, boosting brand awareness and engagement across platforms. - Demonstrated exceptional copywriting skills for brand content, emailers, blogs, scripts, and videos, delivering a consistent and impactful brand message. - Successfully launched the new beauty vertical, "Look Beautiful Studio," driving significant growth and customer interest. - Managed internal and external communications, fostering effective collaboration and coordination. - Oversaw team operations, ensuring seamless workflow and efficient project management. - Conducted regular performance reviews, providing coaching and development opportunities to team members. - Conducted in-depth content metric analysis, generating actionable insights to drive content strategies and decision-making.

• Senior Content Associate

  • Oct 2020 - Jan 2021

  Bengaluru, Karnataka, India - Content Quality assurance - writing product descriptions



Be.artsy: Awareness Experts

• India
• Human Resources
• 1 - 100 Employee

• Social Media Manager

  • Feb 2020 - Aug 2020

  New Delhi, Delhi - Spearheaded and excelled in the creation of compelling social media content, proficiently handled copywriting tasks, and collaborated with influencers to implement impactful influencer marketing strategies while also managing PR activities effectively. - Took ownership of designing and executing campaigns, communication material, and press releases on critical subjects like Financial Literacy, Mental Health, and POSH LAW. - Demonstrated strong leadership and event management… Show more - Spearheaded and excelled in the creation of compelling social media content, proficiently handled copywriting tasks, and collaborated with influencers to implement impactful influencer marketing strategies while also managing PR activities effectively. - Took ownership of designing and executing campaigns, communication material, and press releases on critical subjects like Financial Literacy, Mental Health, and POSH LAW. - Demonstrated strong leadership and event management skills by successfully organizing India's first and largest Street Theatre youth festival, the Digital Chapter, with invaluable support from UN India. Be.artsy is a for-profit social awareness enterprise that leverages the power of art. Be.artsy is offering high-impact awareness programs since 2010. These are ​edutainment programs using street theatre​, survey, digital content, webinars, online and offline interactions which engage and involve the audience actively. Show less



Rajiv Gandhi Mahila Vikas Pariyojna (RGMVP)

• India
• Non-profit Organization Management
• 1 - 100 Employee

• Communication Officer

  • Jun 2019 - Aug 2019

  Rae Bareli Area, India Rajiv Gandhi Mahila Vikas Pariyojana (RGMVP) is the flagship poverty reduction programme of the Rajiv Gandhi Charitable Trust (RGCT), which was established to commemorate and take forward the vision of India’s former Prime Minister for the country’s development. My role at RGMVP included the following: Writing content for social media and Blogs Preparing Press Release and monthly newsletter Preparing reports and case studies to share with BMGF, Breakthrough,NABARD, TATA… Show more Rajiv Gandhi Mahila Vikas Pariyojana (RGMVP) is the flagship poverty reduction programme of the Rajiv Gandhi Charitable Trust (RGCT), which was established to commemorate and take forward the vision of India’s former Prime Minister for the country’s development. My role at RGMVP included the following: Writing content for social media and Blogs Preparing Press Release and monthly newsletter Preparing reports and case studies to share with BMGF, Breakthrough,NABARD, TATA TRUST Facilitating Training with Young Women SHG members on Menstruation Hygiene Management & Gender Equality In Jhansi and Varanasi Shot and Edited Movie on 'Domestic Violence' and Child & Maternal Care' Conceptualizing and Writing Project Proposal for Grants Show less



Government of Delhi

• Political Organizations
• 300 - 400 Employee

• Documentary Production

  • May 2018 - Aug 2018

  New Delhi Area, India Produced a documentary on the victims of substance abuse



Center for Indian Bamboo Research and Technology

• Script Writer/ Photographer

  • Feb 2018 - Apr 2018

  New Delhi Area, India Creating content and filming Organisation's work on attaining Sustainable development Goals through the use of Bamboo as a resource.



BOOKS etc.

• United Kingdom
• Retail
• 1 - 100 Employee

• Freelance Photographer

  • Oct 2017 - Dec 2017

  New Delhi Area, India Product Shoot for Books Etc company



Aapka Times

• India
• Media Production
• 1 - 100 Employee

• Interviewer

  • 2016 - Dec 2017

  New Delhi Area, India Co-founded campus celebrities series in Aapka Times. Interviewed and Edited a series of articles on campus icons. The campaign was much celebrated among the students and gave many of them a platform to reach Tedx Stage.



Vidya Prakashan Mandir Ltd

• India
• Book and Periodical Publishing
• 1 - 100 Employee

• Project Head

  • Mar 2017 - Jul 2017

  Meerut Area, India

• Editor

  • Feb 2017 - Jul 2017