Asmé CHAOUCH

Manager of Strategic Development, Innovation, Market Research, and Consumer Insights at Poulina Group Holding
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Contact Information
Location
Tunis, Tunisia, TN
Languages
  • Arabe Native or bilingual proficiency
  • Français Native or bilingual proficiency
  • anglais Professional working proficiency
  • Italien Elementary proficiency

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Hamza Bouzidi

Etant l'un des piliers de notre équipe commerciale et marketing, Madame asmé est sans doute celle que tout le monde souhaite travailler avec et ce, grâce à son sens du détail accentué d'une part et sa perception holistique des choses de l'autre part, sa fluidité de communication et sa motivation infectieuse. En tant que analyste commercial j'avais un grand plaisir en travaillant avec Madame asmé et j'ai hâte de continuer de travailler avec elle.

Marwa Belaïd

une personne très compétente, professionnelle et qui a la sens du détail. perfectionniste et impliquée. motivée et ambitieuse. avec une belle âme et de très bonnes qualités relationnelles et humaines

AMEL RADDADI

Asmé is one of the best team workers I could possibly have. She is very hard-working and completely dedicated to her work. She is super flexible and maintains a positive attitude no matter what.

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Credentials

  • Les fondements de l'e-mail marketing
    LinkedIn
    Apr, 2021
    - Sep, 2024

Experience

    • Tunisia
    • Food and Beverage Manufacturing
    • 700 & Above Employee
    • Manager of Strategic Development, Innovation, Market Research, and Consumer Insights
      • Jun 2022 - Present

    • Marketing Operations at headquarters and Interim Marketing Manager (Selja - Olà - Ice Vegas)
      • Jan 2020 - Jun 2022

    • Business Consulting and Services
    • 1 - 100 Employee
    • Market Research Analyst
      • Feb 2019 - Jan 2020

      - Meeting and liaising with clients to negotiate and agree research projects - Preparing briefs and commissioning research - Formulating plans or proposals to present to client or senior management - Writing and managing the distribution of surveys and questionnaires - Briefing interviewers and researchers - Liaising with and managing survey staff - Moderating focus groups - Undertaking ethnographic research (observing people in their homes and other environments) - Conducting qualitative or quantitative surveys, which may involve field, interview or focus group assessments - Using statistical software to manage and organise information - Monitoring the progress of research projects - Analysing and interpreting data to identify patterns and solutions, including surveys and focus group transcripts - Writing detailed reports and presenting results - Advising clients or senior management on how to best use research findings Show less

    • France
    • International Trade and Development
    • Market Research Analyst
      • Oct 2018 - Dec 2018

      - Meeting and liaising with clients to negotiate and agree research projects - Preparing briefs and commissioning research - Formulating plans or proposals to present to client or senior management - Writing and managing the distribution of surveys and questionnaires - Briefing interviewers and researchers - Liaising with and managing survey staff - Moderating focus groups - Undertaking ethnographic research (observing people in their homes and other environments) - Conducting qualitative or quantitative surveys, which may involve field, interview or focus group assessments - Using statistical software to manage and organise information - Monitoring the progress of research projects - Analysing and interpreting data to identify patterns and solutions, including surveys and focus group transcripts - Writing detailed reports and presenting results - Advising clients or senior management on how to best use research findings Show less

    • Canada
    • Staffing and Recruiting
    • 1 - 100 Employee
    • Headhunter
      • Jul 2018 - Sep 2018

      - Coordinate with hiring managers to define necessary requirements for open roles - Send recruiting emails to passive candidates and follow up when necessary - Browse resume databases and portfolio sites - Join social media groups and professional networks and interact with potential candidates - Advertise open positions to external networks - Ask for referrals from current employees, acquaintances and industry professionals - Attend job fairs and organize career events - Keep in touch with past applicants - Use Boolean search to look for qualified candidates for hard-to-fill roles - Research and recommend new sourcing tools and techniques Show less

    • Marketing Lecturer
      • Sep 2017 - Jan 2018

      - Lecture planning, preparation and research - Contact and teaching time with students - Checking and assessing students' work - Encouraging personal development via tutorial or pastoral work - Invigilating examinations - Attending staff meetings - Lecture planning, preparation and research - Contact and teaching time with students - Checking and assessing students' work - Encouraging personal development via tutorial or pastoral work - Invigilating examinations - Attending staff meetings

Education

  • IAE Caen
    PhD studies, Marketing
    2015 - 2019
  • IHEC de Carthage
    Master Degree, Research Marketing
    2012 - 2014
  • IHEC de Carthage
    Bachelor Degree, High commercial studies - Management
    2009 - 2012
  • Lycée pilote de Bizerte
    End of High School Certificate, Experimental science
    2008 - 2009

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