Asmarina Zerabruk

Sr. Product Manager at Beggars Group
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Contact Information
us****@****om
(386) 825-5501
Location
Brooklyn, New York, United States, US
Languages
  • English Native or bilingual proficiency
  • German Native or bilingual proficiency
  • Spanish Limited working proficiency
  • French Limited working proficiency

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Experience

    • United Kingdom
    • Musicians
    • 100 - 200 Employee
    • Sr. Product Manager
      • Nov 2020 - Present

      Overseeing release campaigns across all Beggars Group labels (XL Recordings, Young, 4AD, Matador, Rough Trade) & diverse roster of artists including Mustafa, Ibeyi, Joy Orbison, Interpol, Spoon, Erika de Casier, Helado Negro, black midi, Jockstrap & more. Overseeing release campaigns across all Beggars Group labels (XL Recordings, Young, 4AD, Matador, Rough Trade) & diverse roster of artists including Mustafa, Ibeyi, Joy Orbison, Interpol, Spoon, Erika de Casier, Helado Negro, black midi, Jockstrap & more.

    • United States
    • Musicians
    • Founder
      • Sep 2017 - Present

      Boutique indie label & artist management Boutique indie label & artist management

    • United States
    • Entertainment Providers
    • 500 - 600 Employee
    • Sr. Product Manager, Artist Services
      • Aug 2019 - Nov 2020

      Conceptualising and executing global artist marketing campaigns from inception to completion for a diverse roster of both emerging and established artists including Channel Tres, Flatbush Zombies, Saba, Blu DeTiger, Tems, Charlotte Day Wilson, Deaton Chris Anthony, Spencer Barnett, Duck Sauce, boylife, Radiant Children, Bfb Da Packman and more. Other responsibilities include: • Ensuring that new marketing opportunities are explored and current marketing initiatives and releases are enhanced by liaising with all Orchard teams across creative, advertising, sales, branding and sync. • Administering and tracking in real-time each project’s marketing spends, working with the finance team to understand the impact of marketing initiatives on the artist’s overall performance • Managing artist release setup to ensure that the production process stays on schedule (facilitating delivery of audio assets, metadata, and artwork on time and in line with Orchard specifications) • Creating artist pitches and representing The Orchard during artist meetings and shows • Continuously discovering new emerging talent to consider for partnership Show less

    • United States
    • Hospitality
    • Director, Events
      • May 2019 - Sep 2019

  • Regina Spektor
    • Greater New York City Area
    • Talent Liaison
      • Sep 2018 - Sep 2019

      • Operating as the liaison between talent, management and agency (overseeing inception and completion of actionable requests pertaining to marketing, release schedules, touring logistics and general day-to-day) • Day-to-day management • Aiding the tour manager across tour dates and taking over tour manager responsibilities for individually booked shows • Operating as the liaison between talent, management and agency (overseeing inception and completion of actionable requests pertaining to marketing, release schedules, touring logistics and general day-to-day) • Day-to-day management • Aiding the tour manager across tour dates and taking over tour manager responsibilities for individually booked shows

    • United States
    • Hospitality
    • 1 - 100 Employee
    • Talent Buyer & Event Manager
      • May 2016 - Sep 2018

      • Booking: Scouting new and emerging talent for live shows; Spearheading Hojoko live music activation - Responsible for all aspects of talent buying/booking for Hojoko Boston, in-line with quarterly/annual budgets (negotiating all contractual agreements between Hojoko and Agent/Artists/Artist Management) • Client & Partner Relations: Establishing relationships with management, talent and promoters for future collaboration; Collaborating and plugging line-ups with comparable out-of-market venues to aid in tour routing for emerging talent; Establishing media, event and brand partnerships (AirBnB Experience, Communion, Campari) to drive audience growth • Operations: Aid with building and implementing budget for Hojoko (booking budgets as well as production budgets); Communicating all relevant show/booking details to Hojoko team through weekly show calendar update e-mails including run of shows, extended offers, ticket links, ticket sales, promotion, admats, Advancing shows • Sales & Marketing: Implementing marketing strategies and campaigns to maximize ticket sales; Contracting freelance graphic designers for creative visual promo assets • Events: Securing, planning and executing events for all concepts in the Park South Hotel to maximize sales; New client outreach initiatives to secure catering and event opportunities Show less

    • United Kingdom
    • Higher Education
    • 100 - 200 Employee
    • Radio Host and Producer on FuseFM
      • Oct 2014 - Jun 2015

      Radio presenter of the show titled "All Access with Asmarina"• creation of show concept, playlists and written script• promotion through social media and guerrilla promotion ofweekly show

    • Stage Manager for Pangaea Festival
      • Sep 2014 - Jun 2015

      • maintaining artist set and stage times• organising and managing artist liaisons• troubleshooting any venue, performance or stage issues inliaison with technical and venue staff• artist accreditation and guestlist entrance

    • United States
    • Musicians
    • 700 & Above Employee
    • A&R Coordinator
      • Mar 2012 - Sep 2012

      • tracklist compilation, overseeing of final mastering and artwork for own project "Frisch Gepresst" in collaboration with Disney and the respective product manager • organising and arranging of cutting and mastering for the Columbia/Four Music roster releases • creating and proofing of label copies • safekeeping and maintenance of masters • A&R administration/coordination: arrangement of travels and studio bookings for senior A&Rs and artists, organisation of songwriting sessions, preparation and management of agenda and logs for biweekly A&R meetings • submission and proposal of tracks from the dance music roster for club samplers • overseeing the remix edits for various tracks, additionally checking remix contracts in cooperation with the company’s legal department • cutting of snippets for iTunes, Amazon and various online portals • evaluation of demo submissions Show less

    • Germany
    • Broadcast Media Production and Distribution
    • 1 - 100 Employee
    • Editorial Team: EXTRA
      • Apr 2011 - May 2011

      • independent research for segments • assistance on shoots and on set • assistance in editing and cutting of segments as well as a great involvement in the creation of segment pieces and their accompanying texts • idea and theme suggestions and proposals at weekly meetings • occasional protagonist in segment pieces • independent research for segments • assistance on shoots and on set • assistance in editing and cutting of segments as well as a great involvement in the creation of segment pieces and their accompanying texts • idea and theme suggestions and proposals at weekly meetings • occasional protagonist in segment pieces

Education

  • New York University
    Master of Arts (MA), Music Business
    2016 - 2018
  • The University of Manchester
    Bachelor of Science (BSc) (Hons), Cognitive Neuroscience & Psychology
    2012 - 2015
  • European School Karlsruhe
    European Baccalaureate
    1999 - 2010

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