Asmaa Mohamed Zaki

Educational Content Development Consultant at Nahdet Misr Publishing Group
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Contact Information
us****@****om
(386) 825-5501
Location
Cairo, Egypt, EG

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Domenic Certa

As a participant in The Achievement Seminar, Asmaa was eager to learn, very willing to share personal experiences and participated fully in the entire program. I was impressed with her enthusiasm to complete the challenging homework each week and follow the guidelines to perfection. Asmaa went on to become an excellent Coach for many new people and because of her ideal example; she inspired others to excel in their personal and professional growth. I feel fortunate to know Asmaa and truly recommend working with her in all environments.

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Credentials

  • Gamification of Learning
    LinkedIn
    Aug, 2020
    - Nov, 2024
  • Elearning Essentials: Instructional Design
    LinkedIn
    May, 2020
    - Nov, 2024
  • Foundations of Learning Management Systems (LMS)
    LinkedIn
    May, 2020
    - Nov, 2024
  • Practical Success Metrics in Your Training Program
    LinkedIn
    May, 2020
    - Nov, 2024
  • Trainer Development
    Norwich Institute for Language Education - NILE
    Dec, 2018
    - Nov, 2024
  • Certificate in English Language Teaching to Adults
    Cambridge Assessment International Education
    Feb, 2008
    - Nov, 2024

Experience

    • Egypt
    • Education
    • 700 & Above Employee
    • Educational Content Development Consultant
      • May 2019 - Present

      - Building and leading a team to create and develop educational content. - Working with national and international organizations on developing and digitizing training and educational curriculum - Transforming current material into market leader dynamic product in both electronic and paper formats. - Responding to the three factors: market demand, MoE directives and the latest curriculum development techniques. - Managing the technical education unit that serves as the liaison between the company and its current and prospect clients - Setting and running teacher training programs • Planning and delivering induction training to new hires in both the technical and sales teams Show less

  • Cairo University
    • Faculty of Engineering, Credit Hours Deparment
    • Presentation and Business Communication Skills Lecturer
      • Oct 2012 - Present

      • Courses taught: English, Presentation, Technical Writing and Business Communication Skills • Developing teaching material • Conducting Mock Interviews and Career Counseling sessions • Creating exams to assess students’ performance • Courses taught: English, Presentation, Technical Writing and Business Communication Skills • Developing teaching material • Conducting Mock Interviews and Career Counseling sessions • Creating exams to assess students’ performance

    • Freelance Presentation and Business Communication Trainer
      • 2015 - Present

      Specialty: Public Speaking, Business Communication, CV & Interviewing - Creating and executing training programs - Delivering training workshops on “Presentation Skills” and “CV writing and interviewing coaching” 4 times a year - Conducting needs analysis - Developing training material - Delivering training to both Corporate sector (Telecommunications, Textile, Banking, Pharma, Kuwait Investment Authority) and NGOs Specialty: Public Speaking, Business Communication, CV & Interviewing - Creating and executing training programs - Delivering training workshops on “Presentation Skills” and “CV writing and interviewing coaching” 4 times a year - Conducting needs analysis - Developing training material - Delivering training to both Corporate sector (Telecommunications, Textile, Banking, Pharma, Kuwait Investment Authority) and NGOs

    • Learning Experience Manager
      • Jan 2018 - May 2018

      • Managing the EFL department; academic & admin staff as well as learners • Increasing summer program sales, achieving revenue targets. • Initiating a PD project to further engage the teachers in their own PD. • Monitoring sales report on weekly basis and address concerns as needed. • Maintaining overall quality standards for the EFL area at the center. • Overseeing the management of the communication within the Academic team • Conducting performance appraisal meetings • Delivering one training workshop per month. • Supporting the development of local staff • Keeping customer satisfaction and meeting retention targets • Managing budget, including sustaining a teacher efficiency target • Planning and executing on-boarding training to newly hired teachers Show less

    • Director of English Studies
      • Jun 2014 - Dec 2017

       Establishing and managing the English department.  Interviewing and selecting teachers.  Conducting class visits to observe teachers’ performance and check students’ progress  Conducting regular meetings with the teachers  Doing timetabling and dealing with administration/surveys/problems.  Managing the professional development of teachers.  Designing and launching the Young Learners’ Program  Designing customized programs to meet clients' needs.  Planning and executing on-boarding training to newly hired teachers Show less

    • United Kingdom
    • Non-profit Organizations
    • 700 & Above Employee
    • Freelance Teacher of English
      • Aug 2011 - May 2014

    • Egypt
    • Higher Education
    • 700 & Above Employee
    • English Instructor
      • Jun 2008 - Dec 2013

    • English Instructor
      • Jun 2008 - Dec 2013

      Planning, preparing, and delivering English language classesDeveloping teaching materialsDelivering YL (Young Learners) courses; part of Access Program Giving English Conversation classesAttending Professional Development training workshopsTraining students on presentation skills

    • Capacity Building Committee Coordinator
      • Feb 2012 - Apr 2013

      This is a voluntary post where I was responsible for: - developing the skills of the Forum's members; interpersonal and technical skills - conducting needs assessment - setting the required training that would achieve the desired outcome - delivering the Soft Skills training component - coordinating technical training needed This is a voluntary post where I was responsible for: - developing the skills of the Forum's members; interpersonal and technical skills - conducting needs assessment - setting the required training that would achieve the desired outcome - delivering the Soft Skills training component - coordinating technical training needed

    • Soft Skills Trainer
      • Sep 2009 - Sep 2012

       Delivering EFE-Egypt Workplace Success training portion for Banking and Merchandising Training Programs for both junior and middle management staff  Creating Workplace Success Facilitator's Guide  Developing training material  Conducting career counseling sessions  Preparing and coordinating counseling sessions  Interviewing new applicants  Conducting soft skills assessment sessions for program applicants  Contributing to programmatic development  Delivering EFE-Egypt Workplace Success training portion for Banking and Merchandising Training Programs for both junior and middle management staff  Creating Workplace Success Facilitator's Guide  Developing training material  Conducting career counseling sessions  Preparing and coordinating counseling sessions  Interviewing new applicants  Conducting soft skills assessment sessions for program applicants  Contributing to programmatic development

    • United States
    • Education Administration Programs
    • 700 & Above Employee
    • English and Soft Skills Trainer
      • Mar 2008 - Nov 2010

      Teaching General and Business English Delivering intensive workshops on Customer Service, Problem Solving and Decision Making Delivering training on soft skills including: communication, team building, & presentation skills Training students on interview skills and CV Teaching Report Writing Teaching Conversation courses Evaluating trainees' performance; Developing teaching materials Teaching General and Business English Delivering intensive workshops on Customer Service, Problem Solving and Decision Making Delivering training on soft skills including: communication, team building, & presentation skills Training students on interview skills and CV Teaching Report Writing Teaching Conversation courses Evaluating trainees' performance; Developing teaching materials

    • Testing Unit Specialist
      • Dec 2005 - Jan 2008

      Carrying out placement tests to determine English proficiency level for corporate and individual clientsConducting interviews to new applicants applying for BBSA program to evaluate their attitude and EnglishInterviewing public schools teachers applying for the School Reform Program (SRP) sponsored by Ministry of Education and Future Generation FoundationCreating English exams to assess students' performanceSetting the criteria according to which students are evaluatedTraining teachers on how to evaluate students' performance, both in the oral and written exams and throughout the whole course.Mentoring a group of 10-15 teachers to assure their following of the guidelinesMonitoring them when conducting the exams, revising their evaluation reports,Writing a report on each teacher's performance.Troubleshooting students' problems Show less

    • English Language Instructor
      • Apr 2005 - Nov 2005

      Teaching English to adults Teaching Business CorrespondenceTraining students on presentation skills and teamwork skillsHelping students improve their interpersonal skills; communications skills, time management, leadership skills.Teaching Employment Qualifier Program (including C.V writing, interview skills, setting career goals. etc.)Teaching Report WritingSupervising students' graduation projects

    • Freelance Editor
      • Jan 2004 - May 2005

       Editing CD-Rom dictionaries  Editing CD-Rom dictionaries

    • English Teacher
      • May 1998 - Mar 2005

Education

  • University of Chichester
    Master of Arts - MA, Teacher Education and Professional Development, Specific Levels and Methods
    2019 - 2022
  • Ain Shams University
    M.A, English Language and Literature
  • 2004 The American University in Cairo
    2004 - 2004
  • 2004 The American University in Cairo
  • 2004 The American University in Cairo
  • British Council

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