Asmaa El Askary
Digital Content Manager at Umrahme- Claim this Profile
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English Professional working proficiency
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Arabic Native or bilingual proficiency
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Bio
Ghada El Khawaga
I know Asmaa for 10 years and more.. through these years we had the chance of working in different projects. some of which, Asmaa was the main idea creator and influencer...she could smoothly move from a role to another... and whether she was a team member or a product owner, she was always able to inspire and motivate her peers ... she is a continuous learner who can easily adapt to the circumstances and get the best results from the present situation with the available conditions... she pursues her passion and seeks perfection... she is always able to pursuade her peers of her ideas smoothly and cares a lot about branding whatever she is doing with her touch of uniqueness and novelty.
Ankita Singh
Asmaa has been an absolute delight to work with. She's a natural team player, who goes above and beyond to help the team achieve their common goals. Not only did she adjust well in a fast-paced startup work environment, she took on a bunch of new tasks and responsibilities with ease. She has a very positive attitude towards work and is committed to seeing all tasks through to completion. Not restricted by a strict job description, she has always been keen to help out in any aspect of the business where her skills were needed. She's a talented digital content manager and copywriter, coordinating and working seamlessly with freelance teams. Her efforts towards SEO-optimization of content truly helped our content shine and reach a wider audience. I'm more than confident that Asmaa will be an invaluable asset to her future employers.
Ghada El Khawaga
I know Asmaa for 10 years and more.. through these years we had the chance of working in different projects. some of which, Asmaa was the main idea creator and influencer...she could smoothly move from a role to another... and whether she was a team member or a product owner, she was always able to inspire and motivate her peers ... she is a continuous learner who can easily adapt to the circumstances and get the best results from the present situation with the available conditions... she pursues her passion and seeks perfection... she is always able to pursuade her peers of her ideas smoothly and cares a lot about branding whatever she is doing with her touch of uniqueness and novelty.
Ankita Singh
Asmaa has been an absolute delight to work with. She's a natural team player, who goes above and beyond to help the team achieve their common goals. Not only did she adjust well in a fast-paced startup work environment, she took on a bunch of new tasks and responsibilities with ease. She has a very positive attitude towards work and is committed to seeing all tasks through to completion. Not restricted by a strict job description, she has always been keen to help out in any aspect of the business where her skills were needed. She's a talented digital content manager and copywriter, coordinating and working seamlessly with freelance teams. Her efforts towards SEO-optimization of content truly helped our content shine and reach a wider audience. I'm more than confident that Asmaa will be an invaluable asset to her future employers.
Ghada El Khawaga
I know Asmaa for 10 years and more.. through these years we had the chance of working in different projects. some of which, Asmaa was the main idea creator and influencer...she could smoothly move from a role to another... and whether she was a team member or a product owner, she was always able to inspire and motivate her peers ... she is a continuous learner who can easily adapt to the circumstances and get the best results from the present situation with the available conditions... she pursues her passion and seeks perfection... she is always able to pursuade her peers of her ideas smoothly and cares a lot about branding whatever she is doing with her touch of uniqueness and novelty.
Ankita Singh
Asmaa has been an absolute delight to work with. She's a natural team player, who goes above and beyond to help the team achieve their common goals. Not only did she adjust well in a fast-paced startup work environment, she took on a bunch of new tasks and responsibilities with ease. She has a very positive attitude towards work and is committed to seeing all tasks through to completion. Not restricted by a strict job description, she has always been keen to help out in any aspect of the business where her skills were needed. She's a talented digital content manager and copywriter, coordinating and working seamlessly with freelance teams. Her efforts towards SEO-optimization of content truly helped our content shine and reach a wider audience. I'm more than confident that Asmaa will be an invaluable asset to her future employers.
Ghada El Khawaga
I know Asmaa for 10 years and more.. through these years we had the chance of working in different projects. some of which, Asmaa was the main idea creator and influencer...she could smoothly move from a role to another... and whether she was a team member or a product owner, she was always able to inspire and motivate her peers ... she is a continuous learner who can easily adapt to the circumstances and get the best results from the present situation with the available conditions... she pursues her passion and seeks perfection... she is always able to pursuade her peers of her ideas smoothly and cares a lot about branding whatever she is doing with her touch of uniqueness and novelty.
Ankita Singh
Asmaa has been an absolute delight to work with. She's a natural team player, who goes above and beyond to help the team achieve their common goals. Not only did she adjust well in a fast-paced startup work environment, she took on a bunch of new tasks and responsibilities with ease. She has a very positive attitude towards work and is committed to seeing all tasks through to completion. Not restricted by a strict job description, she has always been keen to help out in any aspect of the business where her skills were needed. She's a talented digital content manager and copywriter, coordinating and working seamlessly with freelance teams. Her efforts towards SEO-optimization of content truly helped our content shine and reach a wider audience. I'm more than confident that Asmaa will be an invaluable asset to her future employers.
Credentials
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Time Management Tips
LinkedInDec, 2021- Oct, 2024 -
Marketing Tools: SEO
LinkedInAug, 2021- Oct, 2024 -
Proven Tips for Managing Your Time
LinkedInAug, 2021- Oct, 2024 -
Content Creation techniques for social network
Integrated Marketing Foundation -
TOEIC
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Experience
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Umrahme
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United Arab Emirates
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Travel Arrangements
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1 - 100 Employee
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Digital Content Manager
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Aug 2022 - Present
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Content Lead
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Aug 2021 - Jul 2022
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Senior Copywriter
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Apr 2020 - Aug 2021
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holidayme
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United Arab Emirates
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Travel Arrangements
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1 - 100 Employee
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Senior Arabic Copywriter
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Jan 2020 - Mar 2020
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Souqalmal.com
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United Arab Emirates
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Financial Services
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1 - 100 Employee
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Senior Digital Content Specialist
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Mar 2019 - Feb 2020
-Plan and Create Monthly content plan for the UAE Arabic blog. - Creating and scheduling English/Arabic content for daily MailChimp/Mandrill campaigns.- Creating monthly and weekly Social Media/Newsletter analysis reports.- Create engaging blog content and topic ideas for UAE/ KSA platforms.- Creating and publishing article content on Wordpress format.- Working closely with the design team to create social media and newsletter creatives.- Working closely with the SEO optimization team on meta titles and meta descriptions content.- Provide daily Arabic/English Social Media content/copies.- Monitoring popular trends and news on daily basis. - Translating blog content Arabic/English.- Managing social media responses,queries and audience engagement. - Create and publish T/C landing pages in Arabic language. - Quality control process that includes (Reviewing, proofreading and fixing SEO issues).- Creating content for SMS Marketing, web notifications and mobile push notifications. - Creating Ad content for SEM marketing and SEA. - Live streaming the company's events and interviews on social media platforms.
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Senior Specialist - Digital Content
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Jan 2016 - Dec 2017
Digital Content Creator ---------------------------------▪ Coordinate with local marketing to develop SEO friendly web content for a wide range of clients, including strategic key phrase placement within compelling and persuasive marketing copy that maximizes opportunities for indexing, ranking and clickthoughs▪ Liaise with the concerned department to promote the social posts and review results on weekly basis.▪ Write 20 branded articles per month on real estate and publish them on our social media platforms (website-facebook and instagram) Translation----------------------------------▪ Read through original material and rewrite it in the target language, ensuring that the meaning of the source text is retained.▪ -Proofread and edit final translated versions.▪ Follow various translation-quality standards to comply with legal and ethical obligations to the customer.
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HTC
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Vietnam
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Legal Services
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Marketing & PR Specialist
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Jan 2013 - Dec 2015
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Mansoura College
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Egypt
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Education Administration Programs
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1 - 100 Employee
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Marketing & PR Executive
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Jan 2010 - Dec 2012
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Nile Academy For Science
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Higher Education
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1 - 100 Employee
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Assistant Marketing Manager
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Jul 2007 - Dec 2009
▪ Assisting the marketing manager and support the marketing team with marketing activities- I was at the heart of driving marketing campaigns for the Academy's educational and training services.▪ Providing support for marketing events and exhibitions as required ▪ -Write articles and promotional material of the Academy.▪ Upload marketing material to our website and social media channels▪ Update and maintain the marketing department's documentation and databases.▪ As part of the marketing department we were responsible for organizing the annual graduation ceremony of the Academy.
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Assistant Marketing Manager
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Jul 2007 - Oct 2009
• Assisting the marketing manager and support the marketing team with marketing activities.• Providing support for marketing events and exhibitions as required• Write articles and promotional material of the company.• Upload marketing material to our website and social media channels • Update and maintain the marketing department's documentation and databases.• Managing events organization from A TO Z • Manage and maintain executives' schedules
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Education
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Cairo University
Bachelor of Mass Communication, Radio, Television, and Digital Communication
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