Asma Cader
Head of Marketing - Sri Lanka at Gapstars- Claim this Profile
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English Native or bilingual proficiency
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Sinhalese Native or bilingual proficiency
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Tamil Limited working proficiency
Topline Score
Bio
Nuwan Dias
Asma worked with me when she was playing the Product Marketing Manager role for the WSO2 API Manager. She is committed to her tasks and has an enthusiastic personality. She is great at sticking to OKRs and making sure work is executed to achieve the set goals. She is a very cheerful person to work with and I would highly recommend her to anyone with no hesitation.
Sanjeewa Malalgoda
I had the pleasure of working with Asma for many years(more than 5 years) while we worked on WSO2 Lanka(pvt) Ltd. I closely worked with Asma when we both worked on API Manager product marketing and witnessed her skills and commitment to work. Together we launched multiple successful product release campaigns and received good results. Asma is an excellent professional who has excellent technical, commitment, dedication and hard work. Asma is also a great person to work with and has an exceptional personality which makes working with her a very enjoyable experience.
Nuwan Dias
Asma worked with me when she was playing the Product Marketing Manager role for the WSO2 API Manager. She is committed to her tasks and has an enthusiastic personality. She is great at sticking to OKRs and making sure work is executed to achieve the set goals. She is a very cheerful person to work with and I would highly recommend her to anyone with no hesitation.
Sanjeewa Malalgoda
I had the pleasure of working with Asma for many years(more than 5 years) while we worked on WSO2 Lanka(pvt) Ltd. I closely worked with Asma when we both worked on API Manager product marketing and witnessed her skills and commitment to work. Together we launched multiple successful product release campaigns and received good results. Asma is an excellent professional who has excellent technical, commitment, dedication and hard work. Asma is also a great person to work with and has an exceptional personality which makes working with her a very enjoyable experience.
Nuwan Dias
Asma worked with me when she was playing the Product Marketing Manager role for the WSO2 API Manager. She is committed to her tasks and has an enthusiastic personality. She is great at sticking to OKRs and making sure work is executed to achieve the set goals. She is a very cheerful person to work with and I would highly recommend her to anyone with no hesitation.
Sanjeewa Malalgoda
I had the pleasure of working with Asma for many years(more than 5 years) while we worked on WSO2 Lanka(pvt) Ltd. I closely worked with Asma when we both worked on API Manager product marketing and witnessed her skills and commitment to work. Together we launched multiple successful product release campaigns and received good results. Asma is an excellent professional who has excellent technical, commitment, dedication and hard work. Asma is also a great person to work with and has an exceptional personality which makes working with her a very enjoyable experience.
Nuwan Dias
Asma worked with me when she was playing the Product Marketing Manager role for the WSO2 API Manager. She is committed to her tasks and has an enthusiastic personality. She is great at sticking to OKRs and making sure work is executed to achieve the set goals. She is a very cheerful person to work with and I would highly recommend her to anyone with no hesitation.
Sanjeewa Malalgoda
I had the pleasure of working with Asma for many years(more than 5 years) while we worked on WSO2 Lanka(pvt) Ltd. I closely worked with Asma when we both worked on API Manager product marketing and witnessed her skills and commitment to work. Together we launched multiple successful product release campaigns and received good results. Asma is an excellent professional who has excellent technical, commitment, dedication and hard work. Asma is also a great person to work with and has an exceptional personality which makes working with her a very enjoyable experience.
Credentials
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ABM Certification: Advanced
DemandbaseApr, 2020- Nov, 2024 -
The Fundamentals of Digital Marketing Certification
Digital Marketing Google CertificationMar, 2020- Nov, 2024 -
Content Marketing Certified
HubSpot AcademyNov, 2020- Nov, 2024 -
Social Media Marketing Certification
HubSpot AcademyJun, 2020- Nov, 2024 -
Email Marketing Certified
HubSpot AcademyApr, 2020- Nov, 2024
Experience
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Gapstars
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Netherlands
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IT Services and IT Consulting
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100 - 200 Employee
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Head of Marketing - Sri Lanka
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Apr 2023 - Present
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Senior Manager Marketing
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Apr 2021 - Apr 2023
Overall Management and strategy for Branding, Marketing and Communications for Gapstars- High level strategy for branding Gapstars in the SL Market- External events (Explorer Expanded 2022, The Gapstars Scale-up Party 2023- Port city) and community engagement strategies- Social media marketing strategy- Content marketing and PR strategy- Website and data analytics management- Internal employee communications and personal brand development- Digital marketing and email marketing strategy Show less
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WSO2
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United States
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Software Development
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700 & Above Employee
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Associate Lead Marketing officer
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May 2018 - Apr 2021
Product Marketing Manager; Head of Promotions- Responsible for the market adoption of products, Positioning and Messaging- Planning and execution of online marketing activity and strategy across channels- Go-to-market strategy and campaign management- Coordinating activities across departments such as product managers, buyers, graphic designers, newsletter, social media, onsite and business development - Sales and partner enablement - Overall promotions strategy- Digital marketing; Email Marketing; Social MediaAccount based Marketing- Understanding the specific business and developing a data and insight strategy to acquire new or additional information on the account. - Identifying the decision-making process and key personas within the organization- Develop and maintain comprehensive account profiles and target personas- Manage and promote innovative content and marketing assets that align with the customer journey and sales buying stages; support the go-to-market plan for a cluster of ABM accounts- Analyze metrics and reports to define effectiveness of program activities and integrated content consumption Show less
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Senior Marketing Officer
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Apr 2016 - Apr 2021
Email Marketing and Database segmentation Lead generation and Lead nurturing campaigns Event management and planning
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Marketing Officer
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Apr 2014 - Apr 2016
- Managing the overall email communications of the company- Identify target audience and grow our email list- Design and implement direct email marketing campaigns- Ensure mobile-friendly email templates- Upgrade email templates using graphics, personalization and advanced features- Ensure prompt and accurate communication with clients via email to minimize unsubscribes- Create email databases for lead generation- Analyze campaign performance and suggest improvements- Report on sales revenue generated from email marketing efforts- Ensure emails follow industry policies and best practices Show less
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Associate Marketing Officer
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Oct 2011 - Apr 2014
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Ceylinco HealthCare Center
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Sri Lanka
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Customer Service Executive
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Jun 2010 - Nov 2010
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Education
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2020 - 2021
University of Bedfordshire
Master of Business Administration - MBA (Marketing), Marketing -
Chartered Institute of Marketing
Marketing, Marketing -
St.Bridgets' Convent, Colombo 7
High School Diploma
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