Chief Marketing Officer and Americas Regional Director

• Feb 2021 - Present

Strategy & Marketing Consultancy

• Jul 2020 - Aug 2020

Novisto (ESG Data Management Software SaaS), MBA Consulting Field ProjectRecommended go-to-market strategy and marketing plan

Marketing Manager

• Aug 2015 - Oct 2016

• Managed the marketing budgets & operations of Koton Turkey, Russia, Kazakhstan, and Eastern Europe• Managed the whole process of launch campaigns (GTM strategy, market research, celebrity management, communication, analysis) • Experienced in agency management with a range from digital & social media to advertising & PR agencies including all ATL and BTL communication• Positioned sub brands, set their penetration & communication strategies including all seasonal communications• Leveraged e-commerce sales by conducting regular campaigns and content marketing activities • Managed instore radio’s live broadcast process in 400 Koton stores all around the world• Led the Psychological Pricing Project for product groupsAchievements: Won Kristal Elma Best TVC award (a national TVC awarding platform)Contributed to 20% increase in global sales in 2016Established the budget management system of Marketing Department

Head of Marketing Communications

• Dec 2013 - Jul 2015

• Experienced in agency management with a range from digital & social media to advertising & PR agencies including all ATL and BTL communication• Led all seasonal communications and sale campaigns in line with retail calendar, coordinated the application of communication materials to all stores/corners/online store• Led the relaunch project of www.colins.com.tr including design, content and SEO. Coordinated IT infrastructure and logistics operations.• Managed all digital marketing and social media activities, leveraged social media accounts to execute change in brand strategy • Coordinated and executed all market research: Surveys, focus groups, ad labs • Managed all processes of celebrity campaigns, Survivor TV show sponsorships, and Colin’s Jeans Fest Lottery campaigns• Led corporate events and sponsorships• Managed CRM and Call Center: 1 million of Colin’s Global Card loyalty card members • Coordinated marketing activities of local offices (Russia, Ukraine, Germany) Achievements: Increased brand awareness of Colin’s from %60 to %80 in 3 years (GFK Omnibus research)Changed brand’s “stable, neutral, male focused” perception into “amusing, colorful, unisex” in 4 years (TNS brand lift study) by repositioning the brand and conducting focused marketing activities

Marketing Communications Manager

• Nov 2012 - Dec 2013

Marketing Communications Expert

• Jun 2011 - Nov 2012

Marketing Unit Manager

• Nov 2010 - Jun 2011

• Led all product communications and sales campaigns in line with retail calendar, coordinated the application of communication materials to all stores/pharmacies/corners/online store• Coordinated photo & video shoots and all creative productions• Managed and executed launch of e-commerce, including design, content, and SEO. Coordinated IT and logistics operations• Managed and executed the marketing & sales operations of e-commerce including Google AdWords and e-mail marketing• Experienced in agency management with a range from digital & social media to advertising & PR agencies including all ATL and BTL communication (B2B and B2C)• Managed the communication process of GNC brand and products to Healthcare Professionals• Led corporate events (fairs, congresses, press events), sponsorships (National Teams, professional sports clubs) and CSR projects• Led the CRM applications of GNC Gold Card Loyalty ProgramAchievements:Won GNC International-Best Marketing Idea Reward 2010 among 45 countriesLaunched e-commerce and made Online Store top seller among 60 GNC Turkey stores in 1 year

Marketing Specialist

• Jun 2006 - Nov 2010

Account Executive

• Feb 2005 - Jun 2006

• Coordinated the design, media planning and production processes of marketing campaigns of clients • Contributed to the benchmark analyses and positioning of brands & products Accounts:Hayat Kimya: Hayat Soaps & Hayat Shampoo (New Product Launch), Bingo and Test Home Care/Laundry Products (local+global) GNC General Nutrition Center UNO Bread DHB Bank (Germany)

Assistant Specialist

• Sep 2003 - Feb 2005

• Analyzed, evaluated and prepared reports for credit proposals of related branches, Factoring &Leasing Department and Germany Oyak Anker Bank. Analyzed the financial statements, prepared pivot tables and spread sheets