Graphic & Web Designer

• Sep 2019 - Present

UX Designer

• Sep 2017 - Present

UX Designer

• Apr 2018 - Sep 2018

UX Design Consultant

• Aug 2017 - Sep 2017

Worked with a team of 3 to redesign the webapp's user experience by rebranding and refocusing the solution. Led the invoicing flow and dashboard interface redesign for independent musicians managing their business. - Conducted ~30 user interviews and surveyed musicians to discover why 20% of users returned to the site - Conducted a heuristic evaluation on old site - Synthesized research through affinity maps and crated user flows - competitive & comparative analyses, and feature prioritization analysis - Ideated and sketched solution ideas - Conducted usability testing & iterated with feedback - Created medium fidelity wireframes and working prototype for further usability testing Show less

UX Design Student

• Jun 2017 - Aug 2017

Graduated from General Assembly's full-time 10-week UX Design Immersive program. Working individually and collaboratively on projects centered around user research, interaction design and rapid prototyping to solve real-world problems with actual clients in San Francisco. Projects: Teams for Good - WebApp Design [Concept Project] | UX Designer & Researcher Created a companion website app for Freelancer.com that connects professionals with individual and group volunteering opportunities in the local community. - Conducted user research, surveys, interviews, competitive and comparative analysis - Produced user flows, journey maps, sketches, wireframes and a low fidelity prototype - Created a new dashboard and home feed to simplify creating and finding group volunteering opportunities Wolf & Lion Pet Supplies - eCommerce Web Design [Concept Project] | UX Designer & Researcher Created an eCommerce website for a local pet supply shop in SF as an independent concept project. - Designed an interactive e-commerce site from the early sketches to the high fidelity wireframes - Managed content strategy and information architecture using card sorts, surveys, interviews, and competitive and comparative analyses - Conducted usability and incorporated feedback into future iterations Show less

Business Development Representative

• May 2016 - Jun 2017

Business & Sales Development Representative

• Jan 2015 - Mar 2016

Duetto delivers dynamic, intelligent revenue strategy solutions to the world’s leading hotels and casinos, allowing them to maximize profits through superior, actionable data. Leveraging a cutting-edge cloud architecture, combined with a feature-rich product set, Duetto optimizes revenue opportunities and minimizes costs. - Developed an outbound sales and marketing campaign for the Latin American region - Iterated email content based on response rate and other key metrics - Generated over $8 million in qualified pipeline business through a mixture of cold calls, marketing campaign follow-up, and direct inbound inquiries worldwide. - Secured sales meetings with stakeholders for a large European hotel company and the largest Mexican hotel chain - Assisted in developing a training handbook for incoming Sales Dev Reps; provided high-level training of product, process and systems to interns and new hires. Show less

Koru@LinkedIn | Sales & Project Manager in Training

• Sep 2014 - Nov 2014

Koru is a competitive, immersive training program that gives recent graduates the skills, experience, and network to launch their careers through a business perspective. In the three and a half week program, my team and I utilized the business model to complete a challenge presented by LinkedIn. In the process we were exposed to customer discovery, prototyping, marketing, business analytics, viability and the different roles in a company's structure. Koru is a competitive, immersive training program that gives recent graduates the skills, experience, and network to launch their careers through a business perspective. In the three and a half week program, my team and I utilized the business model to complete a challenge presented by LinkedIn. In the process we were exposed to customer discovery, prototyping, marketing, business analytics, viability and the different roles in a company's structure.

Marine Invertebrate Physiology Summer Researcher

• Jun 2014 - Aug 2014

Participated in a summer research program through UC LEADS and worked on a collaboration between Jennifer Taylor and Martin Tresguerres. Researched the effects of ocean acidification on an intertidal crab, Pachygrapsus crassipes, by rearing crabs in projected acidic conditions for the end of the century. Specimens were sacrificed at the end of the experiment and gills were extracted in order to evaluate expression of two proteins (VHA and NKA) involved in pH regulation. Hemolymph samples were taken in order to asses pH and CO2 content. Show less

Administrative Assistant

• Jun 2010 - May 2014

I aided two supervisors in an office that provided administrative support for upwards of 600 students across three student musical groups on campus. I managed the front office and coordinated with up to 6 other assistants. I also maintained a database of over 900 donors and their payment information, documents and spreadsheets with attention to detail while exercising judgment and confidentiality. Lastly, I assisted with Cal Band’s NorCal Benefit, including a silent auction, which raised more than $100 K. Show less

Researcher

• Aug 2013 - Dec 2013

Worked on an independent project where I researched the effects of ocean acidification on the fecundity and chemoreception ability of a nudibranch, Chromodoris lochi, by rearing subjects in projected acidic conditions for the end of the century. Statistical tests were applied on the number of egg batches laid between water treatments in order to asses changes in fecundity. Nudibranchs were placed in a box with a stimulus and its orientation in regard to the stimulus was noted after 5 minutes. Circular statistical tests were applied in order to asses changes in chemoreception ability. Show less

Soil Geochemistry Summer Researcher - Ron Amundson Lab

• May 2013 - Aug 2013

Participated in a summer research program through UC LEADS and assisted Kari Finstad, a graduate student, with her soil research project. The project involved a soil geochemistry and a biological component that looked at the microbial life thriving in the extremely harsh conditions found in the halite crusts from the Atacama Desert in Chile. The samples were prepared for stable N and C isotope analyses as well as total chemistry analyses.

Marine Invertebrate Behavior Undergraduate Research Assistant - Roy Caldwell Lab

• Aug 2012 - May 2013

Provided care for stomatopods and octopuses and maintained their aquariums. Responsibilities included feeding the invertebrates, cleaning and water changes for their aquariums, and mixing fresh salt water.

Undergraduate Research Assistant - Paul Fine Lab

• Jan 2010 - May 2011

Editor in Chief

• Jul 2008 - Jun 2009

Managed and motivated editorial staff. Acted as the liaison between the staff and the yearbook advisor and publishing representative. Emphasized meeting of deadlines while maintaining design theme and writing style consistency. Created marketing strategies aimed at the student body. Managed and motivated editorial staff. Acted as the liaison between the staff and the yearbook advisor and publishing representative. Emphasized meeting of deadlines while maintaining design theme and writing style consistency. Created marketing strategies aimed at the student body.