Head of Digital and Social Media

• Jan 2020 - Present

Gingrich 360 is a full circle American consulting and media production group that connects the past, present, and future to inspire audiences, solve challenges, and develop opportunities. Founded by Speaker Newt Gingrich, the team at Gingrich 360 possesses decades of experience in American politics and policy; television and film production; and journalism and media. We produce films, television series, and documentaries. Through Gingrich 360, Newt also authors fiction and non-fiction bestsellers; publishes his syndicated newsletter; and produces the Newt’s World podcast. Newt is also the executive producer on Rob Smith is Problematic and Outloud with Gianno Caldwell podcasts. Show less

Partner

• 2019 - Present

A ROADMAP TO YOUR BEST CUSTOMERS Our objective is simple: offer a detailed website audit, return on investment (ROI) opportunity document and customized roadmap to Search Engine Optimization (SEO) dominance. This SEO roadmap will show you how to become the voice of authority to key, pre-qualified customers who are actively searching for the products and services that your company is offering. A ROADMAP TO YOUR BEST CUSTOMERS Our objective is simple: offer a detailed website audit, return on investment (ROI) opportunity document and customized roadmap to Search Engine Optimization (SEO) dominance. This SEO roadmap will show you how to become the voice of authority to key, pre-qualified customers who are actively searching for the products and services that your company is offering.

Vice President of Digital

• 2015 - 2022

VOCO Creative is a boutique digital marketing agency with a national client list and a straightforward, savvy, and sustainable outlook on business and life. VOCO Creative provides overall marketing strategy and tactical execution for a wide variety of companies from early stage businesses to mature, multinational companies. Among the services offered: marketing strategy development, paid search management (PPC - AdWords), search engine optimization (SEO), media planning and buying (e.g., Facebook, Twitter, Pinterest, Instagram, Programmatic, publisher-direct), email marketing, content development, content marketing, and social media management. Current/Past Clients include: Transamerica, Teton Waters Ranch, Earth Balance, Ancient Harvest, Madhava, RPI Key Responsibilities: Improving the clients digital presence via Search Engine Optimization Managing significant digital advertising programs, using Search Engine Management (PPC), display advertising and retargeting campaigns (AdRoll) Email marketing management including continuity programs and trigger messages Website and UX strategy using Drupal, WordPress, Shopify and WooCommerce Ecommerce setup and management SPECIALITIES: Search Engine Optimization (SEO) and Search Engine Marketing (SEM), Amazon selling and acquisition management, email marketing (including continuity newsletters and trigger messages), mobile responsive website design and the use of the AMP platform, digital platforms for website management, digital advertising and acquisition, communication and customer relationship marketing , mobile applications (apps), social media (including reputation management and influencer marketing), marketing operations, content strategy and creation, web analytics, customer experience, search console, predictive modeling using A/B and multi-variable testing, and ROI analysis. https://vococreative.com Show less

Digital Marketing Leader, Autologous Biologics (formerly Harvest Techologoies)

• 2015 - 2018

Terumo BCT is a $1billion mission-driven biomedical company striving to advance patient care, broaden treatment options and improve patient outcomes through our technologies within the sectors of blood banking, transfusion medicine and regenerative medicine. Terumo BCT is the world leader in blood component technologies with customers in more than 120 countries and regional headquarters in Denver, Brussels, Buenos Aires, Hong Kong and Tokyo. Terumo BCT is the only company with the unique combination of apheresis, manual and automated whole blood processing and pathogen reduction technologies coupled with robust technology, innovation and core competencies in autologous biologics (orthobiologics), cell collections and cell processing technology. Terumo BCT believes in the potential of blood to do even more for patients than it does today. This belief inspires our innovation and strengthens our collaboration with customers. Terumo BCT delivers life-changing healthcare innovations, while maintaining a strong global brand recognition and a leadership position within each of its four business areas and 15 product categories. Key Responsibilities: Improving business processes and relationships with business partners using digital technology Lead generation and Salesforce.com implementation and management Brand awareness via content and search marketing Building customer relationship and financial growth using all facets of digital marketing Evaluate new technologies (virtual reality tools) for enhanced tradeshow experiences SPECIALITIES: Search Engine Optimization (SEO) and Search Engine Marketing (SEM), email marketing, mobile responsive website design, digital platforms for website management, digital advertising and acquisition, communication and customer relationship marketing, virtual and augmented reality tools, marketing operations, web analytics, customer experience, search console, CRM, and ROI analysis. https://www.harvesttech.com/ Show less

Digital Marketing Director

• 2008 - 2015

Big Couch Media Group is a digital performance agency which specializes in the Retail, eCommerce, Consumer Goods / Services, and Financial Services industries. Big Couch Media Group focuses on strategy-based digital and traditional advertising with high-caliber creative and expert technology. Big Couch Media Group’s vision is to be embraced as partners, emerging entrepreneurial growth companies to leverage the power of integrated digital technologies to create winning, cost effective solutions. Current/Past Clients: City of Tampa, Capitol Lighting - 1800Lighting.com, Level Foods, Max Hunter LLC, FAM International Key Responsibilities: Improving the clients digital presence via Search Engine Optimization Managing digital advertising programs using Search Engine Marketing (Google PPC), display advertising and retargeting campaigns (AdRoll) Email marketing management including continuity programs and trigger messages Website and UX strategy using Drupal, WordPress, Shopify and WooCommerce Ecommerce setup and management SPECIALITIES: Search Engine Optimization (SEO) and Search Engine Marketing (SEM), Amazon selling and acquisition management, email marketing (including continuity newsletters and trigger messages), mobile responsive website design and the use of the AMP Platform, digital platforms for website management, digital advertising and acquisition, communication and customer relationship marketing, mobile applications (apps), social media (including reputation management and influencer marketing), marketing operations, content strategy and creation, web analytics, customer experience, search console, predictive modeling using A/B and multi-variable testing, and ROI analysis. Show less

Vice President of Digital Marketing / Omni channel

• 2013 - 2014

Flight Centre Travel Group USA is a wholly owned subsidiary of Flight Centre Travel Group in Australia, which is publicly traded on the Australian Stock Exchange and includes 13 brands spanning retail, wholesale and corporate travel. Its brands include Liberty Travel, GOGO Vacations, Worldwide Traveler, FCM Travel Solutions, Corporate Traveler, CIEvents, Stage and Screen Travel Services, Travel Associates, Campus Travel, Flight Center, Student Universe, 4th Dimension (4D) Business Travel Consulting, and Travel Money USA. Flight Centre Travel Group USA has its headquarters in Montvale, New Jersey, with businesses operating across the country in 24 states and Washington, D.C.Key Responsibilities:Led all digital and ecommerce business across global divisions Developed the first omnichannel strategy with the brick and mortar business, allowing for multiple purchase options and planningManaged over all digital operations: website development, online advertising, content, email and social media marketing including those for the retail, wholesale and corporate travel groupsImproved the in-store experience, using digital technology for interactive maps and kiosksInnovated the first integrated online travel booking tool which allowed for the grouping of multiple travel options in one system: flight, cruise and hotel bookingsSPECIALITIES: Search Engine Optimization (SEO) and Search Engine Marketing (SEM), email marketing (including continuity newsletters and trigger messages), mobile responsive website design, digital platforms for website management, digital advertising and acquisition, communication and customer relationship marketing, social media (including reputation management), augmented reality tools, marketing operations, content strategy and creation, web analytics, customer experience, search console, predictive modeling using A/B and multi-variable testing, CRM, and ROI analysis. Show less

Vice President of eCommerce

• Aug 2011 - Mar 2013

Senior Director of Online Marketing

• Jun 2009 - 2011

Atkins Nutritionals Inc. is a leading player in the $2.4 billion weight control nutrition category and offers a powerful lifetime approach to weight loss and weight management. The Atkins Nutritional Approach™ focuses on a healthy diet with reduced levels of refined carbohydrates and refined sugars and encourages the consumption of lean protein, fiber, fruits, vegetables and good fats. Backed by research and consumer success stories, this approach allows the body to burn more fat and work more efficiently while helping people feel less hungry, more satisfied and more energetic. The Atkins line of products appeals to a broad audience of men and women who want to achieve their weight management goals and enjoy a healthier lifestyle. Atkins products are available in more than 50,000 locations throughout the U.S. and internationally. Key Responsibilities: Drove new signups to the Atkins Diet program and generated in-store sales Developed and launched the Atkins social media strategy, using the interactive firsts of their kinds: Twitter Chat, YouTube testimonials and influencer programs with celebrity chefs Led the development over the launch of digital applications, including interactive meal planner and mobile applications Managed over the online operations and advertising Oversaw all eCommerce sales, including those of the first Atkins book release in decades SPECIALITIES: Search Engine Optimization (SEO) and Search Engine Marketing (SEM), Amazon selling and acquisition management, email marketing (including continuity newsletters and trigger messages), digital platforms for website management, digital advertising and acquisition, communication and customer relationship marketing, mobile applications (apps), social media (including reputation management and influencer marketing), marketing operations, content strategy and creation, web analytics, customer experience, search console, predictive modeling using A/B and multi-variable testing, CRM, and ROI analysis. Show less

Senior Director of Online Marketing

• Jun 2009 - 2011

Senior Vice President - Internet Advertising

• Jun 2007 - Aug 2008

Vice President , Internet Operations

• Sep 2002 - May 2007

Marketing Manager, Vegas Insider

• 2000 - 2001

Finance Manager, Business Development

• 1998 - 2001

Marketing

• 1992 - 1995