Experience

Metier Food

• Singapore
• Food and Beverage Services
• 1 - 100 Employee

• Creative Design Executive

  • Nov 2022 - Present

  -Deliver high-quality visuals with clear objectives on how to better address the business goals through the development of visuals with strong comms-Work closely with the creative lead to execute and design visuals for marketing campaigns-Collaborate with the team to ensure design consistency across multiple media outlets-Support all visual/creative requests for any on-ground or offline marketing & sales activation-Assist development of creatives for all new product marketing -Deliver high-quality visuals with clear objectives on how to better address the business goals through the development of visuals with strong comms-Work closely with the creative lead to execute and design visuals for marketing campaigns-Collaborate with the team to ensure design consistency across multiple media outlets-Support all visual/creative requests for any on-ground or offline marketing & sales activation-Assist development of creatives for all new product marketing



Metier Food

• Singapore
• Food and Beverage Services
• 1 - 100 Employee

• Graphic Designer

  • Jun 2022 - Sep 2022

  1) Create compelling, appealing, and effective logos, designs, print, packaging, digital media, offline marketing materials, and other materials.2) Collaborate with the team to ensure design consistency across multiple media outlets.3) Participate in offline and online marketing campaigns.4) Assist and execute on creative, branding, marketing, advertising, and user experience issues.5) Deliver high-quality visuals with clear objectives on how to better address business goals through visual development with strong communications.The following link will give you more information about Snappea :



Self-employed

• Graphic Designer

  • Jan 2020 - Jun 2022

  My interest in design began to expand as soon as I began my degree in late 2019. I enjoyed all of the assigned and ad hoc tasks. Slowly, I got the confidence to accept jobs from others, and I never imagined I could make a profit doing things I like. Two years later, I've worked as a creative for more than 10 local brands. Here are some of the freelancing projects I worked on: • Rebranding• Copywriting• Logo designs• Packaging designs• Designing banners and buntings• Developing social media content[Instagram] @ropisofficial, @butterdigger, @calernisa, @tiffinworld, @dapurmakteh, and many others were among my clients.Please visit my online portfolio to see my works by clicking the link below. Enjoy!



Multimedia University

• Malaysia
• Higher Education
• 700 & Above Employee

• Head of Design and Branding

  • Feb 2022 - Apr 2022

  Head of Design and Branding for Madgazine ( cont .)Madgazine is a showcase organised by the Final Year Advertising Design students of the Faculty of Creative Multimedia to exhibit their final year projects as well as present skills they have acquired throughout their program.I was ecstatic to be chosen as the Head of Design and Branding among 24 design students. My main responsibility was to take the lead on the creative vision and output standard for the overall design.Here are some other duties I had in this role:• Confidently champion new ideas• Convey the creative vision to advisors and event leaders, as well as members of the creative team• Make sure the Madgazine creative output and graphics are constant throughout the event• Possess good people management and leadership abilities to motivate and inspire the creative team• Collaborate with other teams, such as the Multimedia, Sponsorship, and Public Relations• Keep track of the team's progress and ask regularlyCheck out the works my team and I created for the event by clicking the link below:



Sunflower Shawl

• Graphic Designer

  • May 2020 - Aug 2021

  Shafeqah, the founder of Sunflowershawl, [ Instagram ] @sunflowershawl, reached out to me via Instagram DM after learning that I was working on design projects. My first task was to design a Thank You Card for the company. Syafeqah was so taken with the card's design that she continued asking me to design more for her. What I enjoyed the most about the entire process was witnessing my designs in person and having customers appreciate them so much that they bought the hijabs in the specific line just to have the packaging I designed.As a part-time designer for Sunflowershawl, I was responsible for the following tasks:• Come up with a creative vision for the campaign, sketch it out, and pitch it• Create thank you cards to express gratitude for the customer's purchase• Create appealing and trendy packaging for the hijab• For social media posts: remove the background from the photoshoot photographs• Assists with the revision of the logo for use in other mediaThe most recent project with Sunflowershawl was my favourite since I was able to design a transparent reusable zip lock (as seen in the link below) to package the hijabs. Click the link below to view my work! :)



Multimedia University

• Malaysia
• Higher Education
• 700 & Above Employee

• Copywriter for CreativeMMU

  • Feb 2020 - Jul 2021

  • Write, edit and publish the faculty's content for various social networks, including Facebook and Instagram• Optimize social media posts (language, tone, message) based on the target audience’s behaviours• Update the social media pages with compelling news from the university and faculty• Coordinate with internal teams to create advertising posts (e.g. for events and awards)• Track and report on social media insights (traffic, engagement, shares)• Network with guest speakers and industry professionals for eventsHere's the CreativeMMU Instagram account that I was in charge of. Take a look!