Sr. Marketing Manager

• Dec 2022 - Present

🔸Contributing my expertise in two business units (BU) – Product & Services 🔸Handling Content marketing efforts to generate company organic presence and traffic. 🔸Responsible for writing all major types of content for Services BU – blogs, video scripts, social media posts, webinar events writing for employer branding, eBooks, brochures, and whitepapers. 🔸Handling On-page & off-page SEO for Services BU – website & applying best practices to increase organic visibility 🔸Executing PPC, Email marketing campaigns for the Product business unit to generate leads and bring more conversion. 🔸Doing KW research, preparing buyer persona, mapping customer journey & creating holistic product marketing plan. 🔸Optimizing the consumer experience with a focus on first-time visitors with a goal to optimize repeat usage and LTV. Champion a culture of “Always Be Testing” and lead a pipeline of CRO / AB Tests.

B2B Growth Lead

• Aug 2022 - Dec 2022

Content Marketing Consultant

• Jun 2022 - Jul 2022

Marketing Executive - B2B Growth

• Apr 2021 - Mar 2022

◼Analyzing customers' goals, needs, and behaviors through market research. Devising strategies through the competitive landscape for refining product positioning. ◼Writing sales enabling content – case studies, eBooks, whitepapers, project proposals & presentations, video script writing. ◼Crafting product messaging and branding guidelines in collaboration with the product and design team to guide and influence web, social, collateral, and campaign content. ◼B2B Marketing through global partner channels, community marketing strategies for product growth ◼Partnering with product management, sales, and customer success to provide significant input into product roadmaps. ◼Creating engaging product demo stories, developing tools to improve onboarding ◼Running Google Ads PPC & Email Marketing campaigns to generate leads and increase conversion.

Marketing Executive

• Aug 2020 - Jun 2021

🔹 Researched and Analyzed 200 Products in Sports and Outdoor Niche, and Identified their Strategies Including Trends, Competition, Pricing, Promotion, Competitor Analysis, Market Analysis and other Factors that Impact Supply and Demand Side. 🔹 Finalized 14 Products after Critical Market Analysis and Developed Product Launching Plans Enveloping all Tasksincluding Product Research, SEO Listing, PPC Management, Product Marketing, Brand Building and Social Media Promotion. 🔹 Researched and Analyzed 200 Products in Sports and Outdoor Niche, and Identified their Strategies Including Trends, Competition, Pricing, Promotion, Competitor Analysis, Market Analysis and other Factors that Impact Supply and Demand Side. 🔹 Finalized 14 Products after Critical Market Analysis and Developed Product Launching Plans Enveloping all Tasksincluding Product Research, SEO Listing, PPC Management, Product Marketing, Brand Building and Social Media Promotion.

Co-Founder

• Jan 2019 - Nov 2020

🔹 Founded a Digital Marketing and eCommerce Consultancy Agency Providing a Range of Services to Improve Website Traffic, Sales Conversions, Managing Ecommerce Business for Small to Medium Size Businesses. 🔹 Launched 11 Products Off and on On-amazon By Executing Fully Optimized Marketing Plan Ensuring Strategies Such as PPC, Social Media Promotion, Highly Seo Keyword Research and Copywriting, Driving Cheap Traffic Through External Platforms. 🔹 Monthly Revenue Of 11 Products Portfolio Exceeded 200000$, Helped 9 Clients Around the World On Full-Time Basis To Manage Their Ecommerce Business.

Digital Marketing Intern

• Apr 2020 - Jul 2020

Lead Vocalist & Songwriter

• Apr 2017 - Jul 2020

Poetry & Songwriter

• Jul 2018 - May 2020

Copywriter

• Jul 2019 - Sep 2019

🔹 Spearheaded the Establishment and Sustainable Growth of Social Profile, Including Facebook, Twitter, Instagram, And Youtube to Drive Company Awareness and Profitability. Drove High-value Engagement Through the Creation of Targeted Social Media Marketing Ads Strategies; Using Data/analytics to Identify Key Demographics and Tailoring Content Accordingly. 🔹 Significantly Increased Online Sign-up Conversion from 15% To 37% In First 2 Months, Increased Brand Visibility Searches By 121% from July 2020 to Sep 2020.

Campus Ambassador

• Jan 2018 - Jan 2018