Experience

JINN Petroleum Pvt Ltd

• Pakistan
• Oil and Gas
• 1 - 100 Employee

• • Jan 2022 - Present

• • Jan 2021 - Dec 2021

  Looking after Marketing, Supply and Logistics departments.

• • Jan 2020 - Dec 2020

  Looking after Marketing, Supply and Logistics departments.Heading team of professionals to establish Retail outlets. Maximize sales on operational outlets.Looking after Commercial and Consumer business.Ensure smooth supply of POL products through local and international suppliers.Product movement through Company fleet and pipeline from Sindh to Punjab Pakistan.Heading team of 15 individuals in a manner to achieve Company goals.

• • May 2018 - Dec 2019

  Responsible for overall activities of Retail department.Responsible for Retail network development. Inclusion of new Retail Outlets as per company objective and to increase the visibility.Major task includes Team Building and Hiring of team.Responsible for Marketing Activities of the Company.Coordination with Government Departments i.e. OGRA, OCAC and other forums for different business activities.



Attock Petroleum Limited

• Oil and Gas
• 500 - 600 Employee

• Head Of Department

  • Sep 2016 - Mar 2018

  Responsible for overall Lubricants business. Production of Lubricants, cost effective toll blending arrangement. Product rationalization, new product launch as per the market need and demand. Devising strategy to run the Lubricants business to achieve desired objectives. Responsible for supply chain, vendor finalization for Lubricants, including blending and packaging. Revival of overall Lubricant business for the company keeping in loop all segments i.e. Retail, High Street, Consumer and Bulk segment. Adopting different strategies for each brand as currently company is marketing 02 different brands; ENEOS and APL brands. ENEOS is brand of JX Nippon Oil Japan, which is the market leader in Japan having OEM recommendation of all major Japanese brands. Focal person for negotiations, business plan and any other business related activity with JX Nippon Oil and Energy Middle East and Africa FZE regarding ENEOS brand penetration in Pakistan. Strategy to enter into OEM business in Pakistan, like Suzuki, Toyota, Honda, Hino and Yamaha etc. Designing and launching different marketing campaigns covering all business segments and products in order to create market demand. Development of High Street channel including setup of the department, appointment of distributors, hiring & managing the sales team. Development of Retail, Consumer and Bulk segments in terms of Lubricants sales. Pricing: including finalizing trade list price of lubricants keeping in view cost, competition pricing and margins objective. Making of budgets, business plan and successful execution of the same keeping in view the objectives. Start participating in tender business of big government accounts like Army, Navy, and Railways etc. Negotiations with government organizations, corporate clients and others to complete the sales cycle. Show less



Admore Gas (Private) Limited

• Pakistan

• Business Head - Lubricants and Consumer Business

  • Feb 2015 - Aug 2016

  Responsible for Lubricants & Consumer business. Product rationalization, new product launch as per the market need and demand. Devising strategy to smoothly run the Lubricants business. Responsible for supply chain, vendor finalization for Lubricants, including blending and packaging. Target for sales team and monitoring of the same. Marketing campaigns to create brand pull. Development of High Street channel including setup of the department, appointment of distributors, hiring & managing the sales team. Pricing including finalizing trade list price of lubricants keeping in view cost, competition pricing and margins objective. Looking after sales activities of Consumer business department. Product included in Consumer sales are High Speed Diesel, Motor Gasoline, Furnace Oil and Lubricants. Show less



Overseas Oil Trading Company (Pvt) Ltd OOTCL

• Pakistan
• Oil and Gas
• 1 - 100 Employee

• Manager Lubricants

  • Oct 2014 - Jan 2015

  Responsibilities & Achievements: Responsible for yearly departmental volume objectives and monetary budgets including marketing budget and further managing the budget during the year. Pricing including finalizing trade list price of lubricants keeping in view cost, competition pricing and margins objective. Responsible for all Lubricants related Marketing activities for all segments including Retail, Consumer and High street. Product rationalization, new product launch as per the market need and demand. Development of High Street channel including setup of the department, appointment of distributors, hiring & managing the sales team. Marketing campaigns to create brand building, product awareness and sales promotions through both ATL & BTL activities. Re-launch of complete lubricants range. Responsible for complete supply chain including product blending, packaging and labels. Show less



Pakistan State Oil

• Pakistan
• Oil and Gas
• 700 & Above Employee

• • Jan 2011 - Sep 2014

  Responsibilities & Achievements:Responsible for all Lubricants related Marketing activities for all segments including Retail, Consumer, High street & Key Account segment.Product rationalization, new product launch as per the market need and demand. Marketing campaigns to create brand building, product awareness and sales promotions through both ATL & BTL activities.Played key role in development of High Street channel including initial setup of the department, appointment of distributors, hiring & managing the sales team.Responsible for yearly departmental volume objectives and monetary budgets including marketing budget and further managing the budget during the year.Pricing including finalizing trade list price of lubricants keeping in view cost, competition pricing and margins objective. Effective and efficient pricing strategy was the key to record approx. 300% growth in gross earnings in over last 5 years.Complete Product range was re-launched with complete new look including can color and label design.Marketing campaigns were completed in different categories i.e. PCMO, HDEO, MCO and Generator Oil.Activations for different brands were successfully conducted at Retail forecourts, High street market clusters, Shopping malls, Truck & bus stations, Agricultural clusters and other locations as per product portfolio and requirement across Pakistan.Major marketing projects such as Merchandising contest, Mobile Publicity Units, Mystery shoppers and others were successfully executed.Lubricant security feature was successfully launched with the most advanced technology in Pakistan to address the anti-counterfeiting.Incentive schemes for trade and channel members in different shapes and at different types were launched. Different activities were conducted for mechanics including can redemption campaigns and mechanics seminars to increase loyalty and product awareness. Show less

• • Jul 2009 - Dec 2010

  Liaison with Business Managers Lubricant Sales & Agency Trade for achievement of Sales objectives of Lubricants, Kerosene & LDO.Monitoring of sales v/s objectives and product availability at all locations on daily basis and coordinate with BMs LS/AT, Retail & Consumer.Marketing activities for enhancement of sales & brand awareness. This includes Incentive Schemes, Promotions for channel members & end consumers to achieve company objectives and increase market share.Development of Hi-street channel, including distribution setup across Pakistan.Coordination with Brand Management dept. for promotional campaigns, promotional materials and other items as per need.Coordination with Retail divisions for marketing activities in Retail segment.Pricing of Lubricants and change in Trade List Price focusing on profit objectives. Show less

• • Oct 2007 - Jun 2009

  Responsibilities & Achievements:Market survey for competitor’s activities, new product launch, market demand and other related matters enable to enhance sales.Coordination between sales and manufacturing dept. for product demand and dispatch.Promotional campaigns for channel members and end consumers.Pricing of products as per market feedback.Coordination with divisions for conducting Trade Meetings and Lube Melas.Coordination with divisions and regular follow-up to meet sales targets. Show less



FUCHS Group

• Germany
• Chemical Manufacturing
• 400 - 500 Employee

• • Jan 2005 - Sep 2007

  Responsibilities & Achievements:Responsible for retail sales.Managing the team of 08 salesmen in Eastern region of the country. The major cities were Dammam, Khober, Hafouf, Jubail, Khafji, Hafr Al Batin. Daily & monthly reporting to management.Product wise sales forecast on monthly, quarterly & yearly basis and enforce action plan to achieve these targets.Marketing plans and promotions in coordination with HO and at regional level.Awarded certificate of appreciation for dedication and special efforts to promote sales in the region.Report to management regarding market information and competitor activities. Show less

• • Jul 2002 - Dec 2004

  Responsibilities & Achievements:Looking after the sales and operation for 3 company owned & company operated stations in Eastern region situated in Dammam, Jubail and Al Hasa.Customer visits to enhance sale and addon new customers. Managing staff of 12 on these stations.Management reporting for sales, sales targets and other issues and plans to achieve these targets.

• • Jul 2001 - Jun 2002

  Responsibilities & Achievements:Looking after corporate sales.Coordination with one stop stations regarding operational and sales matter.Sales schemes for individuals and corporate customers.



General Tyre And Rubber Company of Pakistan Ltd

• Pakistan

• Management Trainee

  • Jul 2000 - Jun 2001

  Worked in The General Tyre and Rubber Company of Pakistan Ltd., as Management Trainee. Departments worked during training: • Marketing • Finance • Production Worked in The General Tyre and Rubber Company of Pakistan Ltd., as Management Trainee. Departments worked during training: • Marketing • Finance • Production