Experience

Zartash
• United States
• Furniture
• 1 - 100 Employee
• CEO

  • Dec 2016 - Present


ARECO Group of Companies

• United Arab Emirates
• Business Consulting and Services
• 1 - 100 Employee

• • Oct 2015 - Dec 2016

  Won a 300 MW CCGT Power Project Tender for Financing, EPC and O&M with an EPC value of $ 362 M. Led the negotiation and secured 55% Equity shareholding for the parent company despite being the silent partner in consortium.Organized a proposal to qualify Dege Eco Village for international sources of climate fund and to incorporate potential for carbon credits to be earned for the lifetime of the project.

• • Jan 2014 - Dec 2015

  Organized, diversified and established a highly profitable commercial department under the new organizational structure within a year. Directed a major corporate initiative to establish comprehensive business processes to manage a commercial property portfolio in excess of $1.0 Billion. Managed all aspects of program management, operations, sales and marketing plan including research, branding, positioning, pricing, digital planning and advertising.KEY PERFORMANCE BENCHMARKS & MILESTONES• Won a 300 MW CCGT Power Project Tender for Financing, EPC and O&M with an EPC value of $ 362 M. Led the negotiation and secured 55% Equity shareholding for the parent company despite being the silent partner in the consortium.• Drove the negotiation of $ 3.34 billion JV Contract for Real Estate Development resulting in over $300 M benefits by reworking the feasibility and uncovering hidden opportunities. • Executed the complex construction contract under FIDIC EPC/Turnkey Conditions of Contract valued at $ 2.78 Billion.• Spearheaded the design review of a services driven community management system in Dege Eco Village consisting of education, health, security, commercial activities, Waste Management system, ICT and Power, projected to drive annual profit of over $3 M.• Completed 4200 Apartments structure in Dege Eco Village within a record duration of 18 months using Tunnel Formwork Technology.• Organized a proposal to qualify Dege Eco Village for international sources of climate fund and to incorporate potential for carbon credits to be earned for the lifetime of the project. • Established a marketing sub division under the commercial department to manage the internal sales portfolio of $1.0 billion over three years.• Turned around the real estate leasing portfolio from an annual $0.5M revenue to $2.0M revenue by implementing strong marketing, building management and customer services. Show less

• • May 2011 - Dec 2013

  KEY PERFORMANCE BENCHMARKS & MILESTONES• Created a $100M benefit during the planning and negotiation stages with the JV partner. Conceptualized the JV agreement to accommodate the parent company as a major shareholder in a $653M project (Dege Eco Village.• Revised the Project costing and budgeting for the construction of Dege Eco Village project with a savings of $ 80 M by negotiating and executing a complex construction contract with a Turkish contractor under FIDIC EPC/Turnkey conditions of contract.• Spearheaded the complete planning and mobilization for this multimillion dollar project by procuring and establishing Aggregate Mining and Crushing Plant, Concrete Batching Plants, Block-pavers and curb stone making plant, ‎PVC and PPRC pipe factory, Wire Mesh welding plant and complete Construction Machinery and Equipment.• Revamped the operations procedure by implementing SOPs for Project Management and Supply Chain management. • Optimized construction raw material procurement and importation process (Full Vessels) to facilitate rapid logistical and SCM support to meet key construction deadlines by reducing the clearing and delivery time from 6 weeks to 2 weeks. • Optimized the Construction output by restructuring teams and adding new talent.• Delivered NHC House (As Developer), a $40M JV project with National housing Corporation, stalled for over six years, by implementing change control processes and effective project management. Currently the project generates $1.2M annually.• Turned around East African community (EAC) Head Quarters ($13.5 M construction project) from a $1.0M-$1.5M liquidated damages, due to one year time delay, to $1.1 M additional revenue in delay claims. • Spearheaded the change management and team restructuring through defined targets and incentive planning. Improved staffing processes and motivated the entire team to implement ERP system (SAP B1). Show less


Serena Properties Pvt Ltd.
• Interim Project Director

  • Feb 2015 - Dec 2016

Hifadhi Builders Limited
• Board Member

  • Dec 2012 - Dec 2015


IQRA University Group

• • Apr 2007 - Apr 2011

  PERFORMANCE BENCHMARKS & MILESTONES IN KEY PROJECTSSerena Hills, Karachi • Led the planning and Marketing of this challenging project with a value of Rs. 300 M. • Drove the implementation of complete Marketing plan including segmentation, positioning, pricing, media planning and advertising.• Created a customer walk in of over 10,000 overcoming the biggest challenge to bring the customer to this project, located at the dead end of Sakhi Hassan, North Karachi.BL Properties, Dubai (a joint venture of KASB & Iqra University group)• Assigned a critical responsibility of crisis management, conflict resolution and consolidation for BL properties during the worse downturn in UAE property. • Implemented an exit strategy without damaging the reputation of the group.• Consolidated over 2000 clients in 6 different projects without having a single litigation.• Initiated a high level negotiations with the master developer to settle the dispute of over AED 100 M.• Reduced the operational expenses from AED 350,000/- per month to AED 30,000/-.• Negotiated and convinced R Holding, Master Developer and ARRA (Ajman Real estate Regulatory Authority) to devise the policy for consolidation keeping the interest of all the parties involved.• Represented the company in various arbitrations with clients and contractors and won a favorable solution for the company.• Filed civil and recovery suits and recovered over AED 6 M for the company.• Trained, motivated and prepared a successor to manage all the above matters. Defence View / Commercial Avenue, Lahore • Resolved an outstanding conflict with Defense Housing Authority (DHA), Lahore through a one year process of high level negotiations.• Settled a legal dispute out of court and executed a settlement agreement benefiting Rs. 100 M to the group. Show less

• • Sep 1998 - Mar 2007

  Project Director, IQRA University, Lahore Jan 2003 to Mar 2007Deputy Director, IQRA University, Lahore Sep 2001 to Dec 2002Project Manager, IQRA University, Peshawar/Lahore Feb 2000 to Aug 2001Asstt. Administrator, IQRA University, Karachi Sep 1998 to Jan 2000Started career as a part time student with my Alma mater and promoted to the top management in 5 years with proven track record. Undertook the responsibilities for startups, operations, and strategic planning for the overall growth and development of the University.KEY PERFORMANCE BENCHMARKS & MILESTONES• Established the University campuses in Lahore and Peshawar from scratch.• Achieved the planned/budgeted intake of students and the revenue target of over 50 M per annum within 3 years of establishment of the University in Lahore.• Undertook the implementation the budgetary controls upon operational, advertising, HR and development expenses.• Spearheaded the launch of a new degree program in Media studies and in Fashion and Textile merchandising for the first time in Pakistan.• Identified and attracted best faculty resources in related disciplines.• Innovatively implemented both conventional and non conventional Marketing strategies to establish the Brand of University.• Implemented the best HR practices in the organization from recruitment to performance based appraisal and Compensation. • Liaised with the related government departments for an independent charter.. Keep close liaison with the related government departments and affiliates related to the academic and administrative functionalities of the University / Students.. Report to the Board of Governors about the overall performance of the Institution. Show less