Ashwini (Asha) Srikantiah
Professor of Human Centered Design and Senior Director at The Rick and Susan Sontag Center for Collaborative Creativity (the Hive)- Claim this Profile
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Bio
Experience
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The Rick and Susan Sontag Center for Collaborative Creativity (the Hive)
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United States
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Design Services
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1 - 100 Employee
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Professor of Human Centered Design and Senior Director
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Aug 2021 - 2 years 5 months
Claremont, California, United States
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Fidelity Investments
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United States
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Financial Services
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700 & Above Employee
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Chief Product Officer, Fidelity Student Debt Program
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Oct 2018 - Aug 2021
Greater Boston Area Led a large, multi-disciplinary team building B2B and B2C solutions with the mission to help Americans better manage, pay down, and plan for student debt. Ran a brand new line of business as an intrapreneur, responsible for growth, strategy and culture. https://www.fidelityworkplace.com/s/studentdebt
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VP of Product, Student Debt Program
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Nov 2016 - Oct 2018
Boston, Massachusetts, United States Managed end-to-end product development of an employer benefits system accessible by employees, employers, and back-end administrators.
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Director, Product Management at Fidelity Labs
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Jun 2014 - Nov 2016
Boston, MA Product Manager of startup within Fidelity Labs' incubator, focused on solving customer needs and uncovering business opportunities related to the growing problems around student debt. www.fidelity.com/studentdebt
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Director, Design Strategy
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Oct 2013 - May 2014
Greater Boston Area Lead design researcher on the problem space of Student Debt in America, uncovering functional and emotional needs and translating them into meaning opportunity spaces for new value creation within Fidelity Investments.
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Senior Manager, Design Thinking and Innovation at Fidelity Labs
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Jul 2012 - Sep 2013
Boston MA Collaborate with business groups and customers to closely examine user experience, and use methods from design and business strategy to find opportunities for improvement and growth.
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Impact Consulting Group
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United States
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Professional Training and Coaching
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Partner
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May 2011 - Apr 2012
Toronto, Canada Impact Consulting Group is an entrepreneurial consulting firm owned by 5 MBA students annually from the Rotman School of Management. Impact partners conduct business development, manage firm operations and, most importantly, provide consulting services to help businesses grow.
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JWT
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United Kingdom
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Broadcast Producer
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Nov 2008 - Jul 2010
• Produced television and web ad campaigns for global brands • Managed and optimized production budgets and schedules • Led adaptation of content for international markets: supervised foreign teams, delivered to international clients • Supervised production on commercial shoots, managed communication between production company, agency, client
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New Line Cinema
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Entertainment Providers
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100 - 200 Employee
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Television Development Coordinator
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May 2007 - Jun 2008
• Developed original content ideas for television programming, including branded entertainment properties for consumer brands • Pitched shows to network buyers; prepared accompanying sales decks and presentation materials
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Marketing Manager
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Nov 2006 - Apr 2007
• Launched Filmaka.com and grew its initial membership base using online social networks, blogs, viral video, and personal outreach. • Drafted press releases, wrote all marketing copy and edited website copy • Built strategic partnerships with film festivals, communities, and enthusiasts worldwide
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Artwallah
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Entertainment Providers
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Artistic Director
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Mar 2005 - Oct 2006
• Produced the 7th Annual ArtWallah Festival, featuring over 50 multi-disciplinary artists from across North America • Staffed and managed volunteers; spearheaded curation; supervised budgets; coordinated logistics; directed visual identity creation and marketing efforts • Launched and ran the "Uncharted" oral history project to illuminate personal stories of South Asian immigration • Earned grants, sponsorships and awards
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Viacom
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United States
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Entertainment
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700 & Above Employee
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Development Assistant
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Jul 2003 - Sep 2004
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Education
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University of Toronto - Rotman School of Management
MBA, Strategy, Innovation, Business Design -
Syracuse University
Bachelor of Science, Television, Radio and Film