Ashwin Krishna S S

Executive - Marketing at Zirantec Italy
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Contact Information
Location
Tamil Nadu, India, IN
Languages
  • Tamil Native or bilingual proficiency
  • English Professional working proficiency
  • French Elementary proficiency

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Credentials

  • Customer Analytics
    Coursera
    Feb, 2019
    - Sep, 2024
  • Negotiation Fundamentals
    Coursera
    Oct, 2018
    - Sep, 2024

Experience

    • Italy
    • Machinery Manufacturing
    • 1 - 100 Employee
    • Executive - Marketing
      • May 2019 - Present

      - Brand ownership, involves all decision making aspects for the region by devising brand positioning strategies, planning short & long term goals, understanding product-market fit, identifying touchpoints, studying target audience to establish sales channels, determining promotion methods, etc.- Extensive overseas travel to survey market developments, competitor brands, product-market fit, appoint channel partners, expand to new markets & study future prospects.- Key account manager for international clientele, retained top buyers & nurtured relationships with potential buyers.- Governed planning, prospecting & qualifying leads; assessed the market to plan sales pitch; delivered proposals; negotiated & guided the customer through purchase decisions; closed deals and followed up for feedback & purchase repeat.- Handled digital ideation & execution for global users through social media, Applied LinkedIn Sales Navigator expertise to extract leads and connect potential buyers as alternate lead/enquiry generation channel in the post-pandemic situation.

    • India
    • Education Administration Programs
    • 1 - 100 Employee
    • Digital Media Marketing Intern
      • May 2018 - Jul 2018

      - Designed and Conceptualised creatives for social media campaigns, Assisted in lead nurturing & customer journey mapping.- Built a customer persona to run social media campaigns, Studied promotional metrics to optimise content/creative & to improve reach.- Suggested core strategy tools, Performed up-selling using the customer retention model (Discover-Connect- Explore model) unique to Mango Education. - Designed and Conceptualised creatives for social media campaigns, Assisted in lead nurturing & customer journey mapping.- Built a customer persona to run social media campaigns, Studied promotional metrics to optimise content/creative & to improve reach.- Suggested core strategy tools, Performed up-selling using the customer retention model (Discover-Connect- Explore model) unique to Mango Education.

Education

  • PSG Institute of Management
    Master of Business Administration - MBA, Marketing/Marketing Management, General
    2017 - 2019
  • National Engineering College
    Bachelor of Engineering, Electronics and Communication Engineering
    2012 - 2016
  • Mahatma Montessori Matriculation Higher Secondary School
    2002 - 2012
  • Mary Immaculate Matriculation School
    1998 - 2002

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