Experience

Urban Granny

• India
• Food and Beverage Services
• 1 - 100 Employee

• Founder and CEO

  • May 2021 - Present

  Urban Granny aims to change the way we cook everyday or whenever in our home. Building products that give convenience and save time in the kitchen. Going live soon .... Urban Granny aims to change the way we cook everyday or whenever in our home. Building products that give convenience and save time in the kitchen. Going live soon ....



Agrocorp International

• Singapore
• International Trade and Development
• 100 - 200 Employee

• Country Manager - FMCG (India)

  • Dec 2019 - Apr 2021

  • Responsible for starting new business stream from scratch creating a forward integration of existing supply chain• Set-up operational ecosystem for FMCG brands in India and incorporate resources• Plan and implement the Go-to-market strategy for ‘Sansar’, a staples brand and 'HerbYvore', a vegan brand. Build the brand 'Sansar' from scratch and taking in live across channels and geographies. • Drive primary and secondary sales on acquired channels while facilitating resources to sales team, managing end to end marketing and leading the business unit PnL.



Green Orange

• Colombia
• Education Administration Programs

• Founder

  • Jun 2018 - Dec 2019

  • Providing a unique bid based vendor selection process to high and moderate volume buyers in consumer durables category.• Responsible for on-boarding buyers & sellers onto the platform for high volume indirect procurements• Generate demand through corporates or resellers and connect them to the desired sellers• Administer and facilitate the entire purchase cycle for buyers supporting demonstrations, sampling and supply• Plan and execute lead generating campaigns on digital channel • Help sellers create mini catalogues to promote products to buyers liquidate inventory



TTK Prestige Ltd

• Manufacturing
• 700 & Above Employee

• Zonal Retail Head (North Zone)

  • May 2015 - Jun 2018

  • Responsible for steering the primary and secondary sales through Prestige Exclusive brand outlets in North India• Engage in planning and enabling retail activation, marketing and product launches.• Allocate, utilize and plan for the marketing budget for ATL/BTL in the region• Manage key E-Commerce/Hyper-local accounts• Drive institutional business through franchise channel • Responsible for steering the primary and secondary sales through Prestige Exclusive brand outlets in North India• Engage in planning and enabling retail activation, marketing and product launches.• Allocate, utilize and plan for the marketing budget for ATL/BTL in the region• Manage key E-Commerce/Hyper-local accounts• Drive institutional business through franchise channel



Danone India

• Food and Beverage Services
• 100 - 200 Employee

• Management Trainee

  • Apr 2014 - Jun 2014

  • Responsible for designing the re-positioning of the brand ‘Danette’• Perform consumer research with the NPD team to collect customer preferences around the product attributes• Plan for BTL marketing around the product launch• Work with the TG for product testing and improvement• Work with the agency to design the fascia and the communication to go on the product packaging• Observe and plan the allocation of brand assets in NCR • Responsible for designing the re-positioning of the brand ‘Danette’• Perform consumer research with the NPD team to collect customer preferences around the product attributes• Plan for BTL marketing around the product launch• Work with the TG for product testing and improvement• Work with the agency to design the fascia and the communication to go on the product packaging• Observe and plan the allocation of brand assets in NCR