Experience

Chambers and Partners

• United Kingdom
• Research Services
• 300 - 400 Employee

• Senior Product Designer UI/UX

  • May 2022 - Present



Safar London

• United Kingdom
• Retail

• Founder, Creative Director

  • Dec 2018 - Present

  Luxury faith inspired lifestyle brand. Unique stylish islamic gifts ranging from homeware, stationary accessories and jewellery beautifully packaged ready for gifting. Products featured in various publications including British Muslim magazine gift guide and invited to host a pop-up shop with John Lewis May 2021 and April 2022. Luxury faith inspired lifestyle brand. Unique stylish islamic gifts ranging from homeware, stationary accessories and jewellery beautifully packaged ready for gifting. Products featured in various publications including British Muslim magazine gift guide and invited to host a pop-up shop with John Lewis May 2021 and April 2022.



Checkatrade.com

• United Kingdom
• Technology, Information and Internet
• 300 - 400 Employee

• Senior Product Designer UI/UX

  • Jan 2021 - Oct 2021

• Product Designer UI/UX

  • May 2019 - Jan 2021



Freelance

• London

• Senior Digital Designer

  • Jul 2012 - Jan 2021



Ralph & Russo

• United Kingdom
• Retail Luxury Goods and Jewelry
• 1 - 100 Employee

• Senior Integrated Designer

  • Dec 2018 - May 2019



Style Group Brands

• London, United Kingdom

• Senior Designer UX/UI

  • Jan 2018 - Jul 2018



Various

• London, United Kingdom

• Senior Digital Deigner

  • Jun 2017 - Dec 2017

  Various projects; online digital campaigns, web/app updates, event collateral including printed literature, marketing graphics and tone of voice guidelines. For Clients - Design Centre, Chelsea Harbour, Virgin Media Business and a medium sized UK Womens Fashion retailer. Various projects; online digital campaigns, web/app updates, event collateral including printed literature, marketing graphics and tone of voice guidelines. For Clients - Design Centre, Chelsea Harbour, Virgin Media Business and a medium sized UK Womens Fashion retailer.



Molly Hua Collection

• London / Hong Kong

• Freelance Art Director / Designer

  • Feb 2017 - May 2017

  Brand creation of a Luxury homeware brand. Product design, art direction of photography, design of marketing materials both online and print. Exhibition design and launch in Hong Kong homeware fair. Brand creation of a Luxury homeware brand. Product design, art direction of photography, design of marketing materials both online and print. Exhibition design and launch in Hong Kong homeware fair.



Warehouse Fashions

• United Kingdom
• Retail Apparel and Fashion
• 700 & Above Employee

• Freelance Designer

  • Jul 2016 - Feb 2017



New Look

• United Kingdom
• Retail
• 700 & Above Employee

• Freelance Digital Designer

  • May 2016 - Jul 2016



TOAST

• United Kingdom
• Retail
• 1 - 100 Employee

• Freelance Digital Designer

  • Mar 2016 - Apr 2016



Amanda Wakeley

• United Kingdom
• Retail Apparel and Fashion
• 1 - 100 Employee

• Freelance Designer

  • Feb 2016 - Mar 2016



The Folio Society Ltd

• United Kingdom
• Book and Periodical Publishing
• 1 - 100 Employee

• Freelance Digital Designer

  • Nov 2015 - Jan 2016



Various Clients

• London, United Kingdom

• Freelance Digital Designer

  • Jun 2015 - Oct 2015

  Various clients including - online gaming brand, Social Media/PR startups and Multi-channel fashion retailers. Various clients including - online gaming brand, Social Media/PR startups and Multi-channel fashion retailers.



TK MAXX

• Retail
• 700 & Above Employee

• Freelance Digital Designer

  • Oct 2014 - May 2015

  Working with the digital art director, worked on the design and launch of the responsive e-commerce site. As well as seasonal/daily email designs, online marketing campaigns, microsites and digital display advertising. Working with the digital art director, worked on the design and launch of the responsive e-commerce site. As well as seasonal/daily email designs, online marketing campaigns, microsites and digital display advertising.



Publicis Chemistry

• United Kingdom
• Advertising Services
• 100 - 200 Employee

• Freelance Digital Designer

  • Sep 2014 - Oct 2014

  Worked on the EE account on various digital assets for the launch of the Apple Iphone6. Worked on the EE account on various digital assets for the launch of the Apple Iphone6.



STIR (Public Relations)

• United Kingdom
• Public Relations and Communications Services
• 1 - 100 Employee

• Freelance Digital Designer

  • Sep 2014 - Sep 2014

  Hired to work along side a developer to create the company website and blog. Hired to work along side a developer to create the company website and blog.



We Are Social

• United Kingdom
• Advertising Services
• 700 & Above Employee

• Freelance Digital Designer

  • Aug 2014 - Sep 2014

  Worked on designs for various social media campaigns and photography for daily social media posts. Clients included; Libon, Adidas UK and Heinz. Worked on designs for various social media campaigns and photography for daily social media posts. Clients included; Libon, Adidas UK and Heinz.



DF London @ ENGINE

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Freelance Digital Designer

  • Aug 2014 - Aug 2014

  Hired specifically to work on a design pitch for Bupa. Hired specifically to work on a design pitch for Bupa.



Exposure

• United Kingdom
• Marketing Services
• 100 - 200 Employee

• Freelance Digital Designer

  • Apr 2014 - Jul 2014

  Main project was to design an internal fashion design application for C&A clothing. Carried out extensive UX and UI design research and development. Clients included; C&A clothing, Casio, Thorpe Park, Triumph, Patron and Nectar. Main project was to design an internal fashion design application for C&A clothing. Carried out extensive UX and UI design research and development. Clients included; C&A clothing, Casio, Thorpe Park, Triumph, Patron and Nectar.



Publicis London

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Freelance Digital Designer

  • Feb 2014 - Apr 2014

  Working under the direction of the digital design director, worked on various rich media advertising banner campaigns, social media campaigns, and micro-sites. Clients included; Renualt, Beefeater, SCA - Plenty & Libero, SMA, Diprobase and P&G - Vibovit. Working under the direction of the digital design director, worked on various rich media advertising banner campaigns, social media campaigns, and micro-sites. Clients included; Renualt, Beefeater, SCA - Plenty & Libero, SMA, Diprobase and P&G - Vibovit.



Austin Reed Group

• United Kingdom
• Retail
• 1 - 100 Employee

• Freelance Digital Designer

  • Jan 2014 - Feb 2014



The White Company

• United Kingdom
• Retail
• 700 & Above Employee

• Freelance Digital Designer

  • Jan 2014 - Jan 2014



T.M.Lewin

• United Kingdom
• Retail
• 100 - 200 Employee

• Freelance Digital Art Director

  • Feb 2013 - Dec 2013

  • Worked alongside the directors to refresh online brand guidelines and look and feel of the website and all digital marketing material.• Managing the creative execution of launching online campaigns/product collections from concept through to development and delivery.• Worked closely with external and in-house developers to create key development pieces, usability enhancements and integration of ecommerce features. Designed wireframes, concepts for future responsive and adaptive website changes. • Art directing website photography for online campaigns and social media marketing assets.• Recruited and provided team leadership and creative direction to a digital team. Creating a workflow process for digital asset production for multi language sites.• Working with the PR manager and head of womenswear to rebrand and launch the women’s collection online. Created a visual identity and tone of voice for the collection through fashion features, landing pages and new style photography. Show less

• Freelance Digital Designer

  • Dec 2012 - Jan 2013



Burton Menswear London

• United Kingdom
• Retail Apparel and Fashion
• 100 - 200 Employee

• Freelance Digital Designer

  • Jan 2013 - Jan 2013



TJX Europe

• United Kingdom
• Retail
• 700 & Above Employee

• Freelance Digital Designer

  • Jan 2013 - Jan 2013



Oasis Fashions

• United Kingdom
• Retail
• 100 - 200 Employee

• Freelance Digital Designer

  • Sep 2012 - Nov 2012

  Working on the launch of the online AW12 Christmas campaign, helped the inhouse digital designer re-skin the current site, mobile site and mobile app. Following campaign guidelines designed and coded weekly emails, created online fashion features, banners, affiliate and social marketing assets. Working on the launch of the online AW12 Christmas campaign, helped the inhouse digital designer re-skin the current site, mobile site and mobile app. Following campaign guidelines designed and coded weekly emails, created online fashion features, banners, affiliate and social marketing assets.



Burton Menswear London

• United Kingdom
• Retail Apparel and Fashion
• 100 - 200 Employee

• Freelance Digital Designer

  • Jul 2012 - Sep 2012

  Covering the Lead digital design role for www.burton.co.uk till a replacement was found. Worked with the in house designer to create weekly emails, home page updates, mobile assets and banners. Created concepts for new fashion trend features, affiliate marketing visuals, blog and social media elements. Covering the Lead digital design role for www.burton.co.uk till a replacement was found. Worked with the in house designer to create weekly emails, home page updates, mobile assets and banners. Created concepts for new fashion trend features, affiliate marketing visuals, blog and social media elements.



PokerStars

• Ireland
• Entertainment Providers
• 700 & Above Employee

• Freelance Digital Designer

  • Jul 2012 - Jul 2012

  Worked on designing a new campaign to promote the London 2012 Olympics. Followed brand guidelines to create visual online assets such as avatars, banners, email graphics, mobile banners, icons and online game visuals. Worked on designing a new campaign to promote the London 2012 Olympics. Followed brand guidelines to create visual online assets such as avatars, banners, email graphics, mobile banners, icons and online game visuals.



T.M.Lewin

• United Kingdom
• Retail
• 100 - 200 Employee

• Digital Designer

  • Mar 2011 - Jul 2012

  • Working within the fast paced creative team for a multi-channel high street brand with ambitious growth strategies. • Designing and building templates for multiple currency email campaigns for seasonal advertising, promotional and localised marketing objectives. • Uploading and scheduling emails and landing pages on the email marketing software. • Conceptualising mobile website, digital POS, web pages from wire frames. • Setting up a digital work flow/production system within the studio for all online and digital media assets including social media requirements. • Managing the development and work production of a digital artworker. • Working along side the web developer and ecommerce manager to develop the website and deliver a strong user experience online with creative visuals and tested interactive functionality. • Liaising with various departments to deliver ad hoc online projects such as store events, PR campaigns, corporate marketing. • Commission, setting style guides and retouching for product photography for online and email campaigns. • Supporting the brand manager, catalogue and window designer to ensure there is a consistency of creative/brand message, solid design signature and synergy across all communication channels. Show less



OKA

• United Kingdom
• Furniture and Home Furnishings Manufacturing
• 100 - 200 Employee

• Designer

  • Jan 2006 - Feb 2011

  • Part of a small in house design team of a multi channel luxury furniture retailer. • Working across three brands, designing and artworking various types of printed literature from direct mail, stationary, retail POS and mail order catalogues. • Liaising with various internal departments such as product development, marketing, public relations on project briefing, presenting concepts, scheduling and budgets. • Working closely with external companies organising print, reprographics and photography. • Micro managing junior designer, freelance designers and copywriters. • Designing packaging and product development manuals for overseas suppliers. • Brainstorming print/photography concepts, assisting on set and attending print press passes. • Designing E mailers using HTML, Dreamweaver and CSS. Managing, scheduling weekly mail outs and developing an efficient work flow and updating mailing lists. • Working closely with the in house web developer to redesign and develop the e-commerce website, improve usability issues, visual layout and functionality. • Updating website images, articles via content management system, redesign of home pages, holding pages, online advertising, image library management and general studio admin. Show less



BT

• Designer

  • 2004 - 2005