Experience

Ashton Jade - Social Media Management, Blogging, and Content Creation

• Travel Arrangements
• 1 - 100 Employee

• Freelance Social Media Manager

  • Mar 2016 - Present

  After starting a blog in 2014, I soon found myself exploring and developing a host of skills that came alongside blogging; copywriting, photography, SEO, graphic design, and - perhaps most importantly - social media management. I soon found myself transferring these skills to curate and enhance the social media channels of various brands, local businesses, and other influencers. Key responsibilities include (but are not limited to):📅 Devising and implementing full content plans across a range of sectors, including fashion, accommodation, travel, leisure, hospitality, and more.💻 Using various social media scheduling tools such as Hootsuite, Buffer, ContentCal, and Meta Business Suite.👥 Utilising various engagement and follower growth tactics to garner an increased following, while ensuring followers are actively engaged and interactive.🎨 Creating graphics using Canva and/or Adobe Photoshop, matching brand guidelines.📈 Pulling analytics and data to not only showcase growth, but to tell the stories behind the numbers.

• Freelance Blogger

  • Dec 2014 - Present

  As a solution to satisfying my creative streak throughout my time at university, I created a blog that quickly became focused on travel, culture and lifestyle. With an aim to inspire like-minded people to live life full of experiences, my blog offers relatable travel diaries, theatre reviews, lifestyle advice, and food guides. Providing high quality content and imagery resulted in me working and attending press events with brands such as Jet2, Hull Truck Theatre, The Telegraph, McDonald's and more. I also started curating social media channels to accompany my blog, resulting in a nomination and shortlist for Best Instagram Feed at the 2017 Northern Blog Awards, and I was awarded One to Watch at the 2018 Northern Blog Awards.Key responsibilities include (but are not limited to):📝 Writing high quality, SEO-optimised blog posts for brands and business📱 Creating a strong social media presence, attracting readers and creating a dedicated, engaged following📷 Producing high quality imagery as part of the online content💻 Regularly updating and improving my website to ensure it's up-to-date and user friendly💫 Attending press trip and press events in exchange for high quality and informative coverage✔️ Abiding by ASA guidelines and declaring all sponsored posts and gifted itemsKey achievements/successes:📰 Creating a viral Twitter thread about everything my home city of Hull has to offer, resulting in coverage in Hull Live and on BBC Radio Humberside, where I am now a regular guest🏆 Being awarded One to Watch at the 2018 Northern Blog Awards📱 Nominated and further shortlisted for Best Instagram Award at the 2017 Northern Blog Awards🗣️ Being asked to be a speaker at an On the Beach Holidays networking event🤝 Working with high profile brands and businesses including McDonalds, Jet2, The Telegraph, Panasonic and LNER



Satsuma Group

• United Kingdom
• Public Relations and Communications Services
• 1 - 100 Employee

• Social Media Manager

  • Mar 2022 - Present

  As one of three Social Media Managers within this creative agency, I manage and deliver various social media campaigns and regular social media management for a range of clients, as well as elevating the agency’s own social channels, contributing to the development of their digital services. I also explore and analyse monthly data and analytics to consistently fine-tune strategies and tell the story behind the numbers, utilising them going forward. Key responsibilities include (but are not limited to):🧠 Translating initial campaign concepts into tangible strategic plans of content and action points🗣️ Developing creative content for each individual client, while adhering to their specific tone of voice 📈 Producing monthly reports, analysing and contextualising data, making recommendations to drive improvement, increase engagement, and achieve business goals🤝 Liaising with relevant teams of clients, nurturing relationships and building trust📝 Writing copy across all of our client platforms, and generating accompanying graphics on Canva💻 Scheduling content in advance using tools including Meta Business Suite, Hootsuite, and Loomly👥 Working with the wider team to help implement PR plans



Get Blogged

• United Kingdom
• Advertising Services
• 1 - 100 Employee

• Operations Assistant

  • Oct 2020 - Oct 2021

  In my role at Get Blogged, an influencer outreach platform, I was responsible for daily handling of a busy influencer outreach portal, ensuring a smooth process for both the clients and the influencers. I also assisted in various admin tasks, social media management, community engagement, and research tasks.Key responsibilities included (but were not limited to):📥 Assigning blogging/social media opportunities to a range of suitable influencers for clients in sectors such as homeware, stationery, dating, betting, food, and more.📝 Proofreading articles and content submitted by influencers, and following up with amendment requests and ultimately payments📱 Utilising social media, email marketing, and community engagement to source applications for various client campaigns📧 Managing a busy customer and client service inbox🔍 Researching influencers, sectors, and other campaigns to ensure an optimised process and delivery of work



Imbarc

• United Kingdom
• Travel Arrangements
• 1 - 100 Employee

• Copywriter, Email Marketer, and Content Creator

  • Nov 2020 - Feb 2021

  At iMBARC, I provided weekly blog posts consisting of travel guides, interviews, eco-friendly businesses, and gift guides. I also created weekly newsletters on MailChimp to accompany each new post, along with extra exclusive content for members.Key responsibilities included (but were not limited to):📝 Writing high quality, SEO-optimised blog posts for the iMBARC website🌄 Sourcing imagery and doing research for content for both the website and newsletters📧 Using MailChimp to create and send tailored newsletters to various iMBARC audiences



University of Hull

• United Kingdom
• Higher Education
• 700 & Above Employee

• Social Media Specialist

  • Nov 2016 - Sep 2019

  My role at the University of Hull saw me manage all of the central social media channels, with the aim of increasing student recruitment numbers, promoting research, and engaging the community. I helped various departments deliver both paid and organic campaigns, and provided training and guidance to social media users within the university.My work saw the University of Hull consistently rank top 10 in the Edurank tables and secured numerous awards and national coverage.Key achievements:🥈 Heist Awards 2019 - Silver Award for Most Effective Digital or Social Initiative🥉 Heist Awards 2019 - Bronze Award for Best Use of Content🎫 Took on the part-time role of Event Co-ordinator for the University of Hull's partnership with Team GB, delivering a successful launch event for staff, students and the community🏆 Heist Awards 2018 - Gold Award for Best Use of Social Media📈 Viral Facebook post resulting in coverage on ITV News and interaction from LadBibleKey responsibilities included (but were not limited to):🎯 Developing and delivering the Social Media Strategy, as part of the wider Digital Content Strategy🖥️ Coordinating social media activity to ensure that it is user focused, coherent and maximised👥 Building highly productive relationships with colleagues across the University, as well as partner organisations🧑‍🤝‍🧑 Constantly reviewing user trends to help create innovative, exciting and relevant social media content that will be widely viewed and shared🤝 Working in an agile way and collaboratively as part of different project teams to support key objectives📊 Recording data and producing regular social media reports💬 Reaching out to influencers, students and alumni to work together on creating effective user-generated content that would resonate with our key target audiences🚀 Assisting colleagues in producing out-of-home advertising, PR stunts, and offline publications



Hull Indoor Sports Centre

• Kitchen Assistant, Barmaid, Receptionist

  • Mar 2010 - Oct 2016

  My main role at Hull Indoor Sports Centre was working in the Little Monkeys play area and kitchen, which involved working with and looking after children and adults from different backgrounds. My responsibilities included preparing and hosting children’s parties, serving customers and resolving any issues that may arise in the play area. I also spent time working behind the bar in the function room, and acting as a receptionist, answering any queries over the phone or by e-mail along with sorting out paperwork and taking payments for bookings. All of these roles involved dealing with numerous people at once, handling any complaints or conflict and handling cash and card payments.