Marketing Event Specialist

• Aug 2023 - Present

Co-Owner

• Jul 2018 - Present

Marketing Manager/Project Manager

• Apr 2020 - Aug 2023

Responsibilities include: Managing a marketing department of 8 employees, tracking the status of all marketing projects and deadlines (Asana/Jira), managing and organizing 15+ conventions & company-hosted events, creating a comprehensive marketing strategy and department budget, managing multiple vendor services and relationships (SEO, paid search, conventions, account reps, etc.), searching for and hiring talent into the department, managing multiple cross-department projects simultaneously, creating and negotiating ad contracts (print & digital), generating & maintaining an average of 3,000 qualified leads/month, improving campaign metrics and conversion rates, managing and analyzing campaign metrics and data, identifying areas of focus based on data, creating and implementing monthly promotions to push sales, managing a website redesign for SuperNova Int’l, creating and implementing marketing automation efforts (HubSpot), and conducting in-depth market research to better understand and reach the target audience(s). Show less

Sales & Marketing Coordiator

• Aug 2019 - Apr 2020

Responsibilities included: Organizing and executing 15+ national industry conventions each year, organizing and executing AP Lazer hosted events, managing relationships with vendors, negotiating and determining advertising, shipping and sponsorship opportunities for conventions, importing convention leads into HubSpot, updating and creating new exhibit properties, gathering and presenting research on current and potential events and acted as the liaison between both the sales and marketing team to address issues, determine needed materials and manage those projects. Show less

Marketing Lead

• Jul 2018 - Aug 2019

Responsibilities included: Assisting with a company-wide transition from a traditional CRM platform to Salesforce, importing all company leads and opportunities into Salesforce, purchasing industry-relevant lists for yearly database extension, managing and reporting all Salesforce issues/glitches, managing and updating all Salesforce data weekly, researching and implementing tactics in order to improve the company’s lead to opportunity conversion rates, supervising the prequalification team and their daily tasks, executing weekly “touch base” meetings with the prequalification team, creating and implementing event focused online marketing tactics such as email blasts, news articles, press releases, social media posts, print and online advertising, managing and executing the company’s customer case study program, and managing, updating and creating content for the company’s consumables website on a weekly basis. Show less

Senior Marketing Specialist/Convention Manager

• Jun 2016 - Jul 2018

Responsibilities included: Organizing, executing and attending 30+ national tradeshows each year, organizing and executing 30+ local educational events each year, managing relationships with vendors, negotiating tradeshow pricing with certain vendors to fit within budget, importing leads gathered from each event into Salesforce, updating and creating new exhibit properties, assisting with seminar presentations and gathering and presenting research on current and potential events.

Marketing Specialist

• Feb 2015 - Jun 2016

Responsibilities included: Organizing and updating customer data in a CRM database, monitoring and maintaining a social media presence on Pinterest, Instagram, Facebook and Vine, completing multiple in-house design projects, assisting with implementing tradeshows and open house events, gathering and presenting research on current and potential audiences, ghost writing editorial pieces for industry professionals, assisting with the sales process and building overall awareness of Trotec’s U.S. presence. Show less

Marketing Coordinator

• Oct 2014 - Jan 2015

During my time at Homes & Loans, I was responsible for all marketing efforts. I was responsible for designing a company website as well as creating the content. I created and managed multiple social media forums such as Facebook, Twitter, LinkedIn and a company blog. My main purpose for this position was to build awareness throughout the Greater Grand Rapids area and assist in any sales. During my time at Homes & Loans, I was responsible for all marketing efforts. I was responsible for designing a company website as well as creating the content. I created and managed multiple social media forums such as Facebook, Twitter, LinkedIn and a company blog. My main purpose for this position was to build awareness throughout the Greater Grand Rapids area and assist in any sales.

Front Desk Agent

• May 2014 - Dec 2014

I am responsible for responding to all guest needs in a timely manner. I manage guest information across multiple programs. This position requires that I know how to interact with guests in accordance with the JW Marriott brand and that I am able to deliver guest experiences that are authentic. This position has further enhanced my customer service and communications skills through constant guest contact. I have continued to strengthen my ability to work independently as well as in large teams. I have learned how to react positively and remain calm in very stressful situations. This position has also required me to improve my ability to multitask, prioritize tasks and how to coordinate with other departments. Show less

Amway Hotel Corporation and SOLACE Magazine Marketing Intern

• May 2014 - Oct 2014

This opportunity has made me responsible for prospecting new advertising clients for SOLACE Magazine, creating new client relationships as well as maintaining and strengthening existing ones. I also maintain and enhance strong social media presences across Facebook, Twitter and Instagram for Amway Grand Plaza Hotel, JW Marriott Hotel, the Courtyard by Marriott Hotel and SOLACE Magazine. I complete in-house design, photo and video projects for all properties. This experience has allowed me to improve my project management skills both independently and with others. I have enhanced my written and verbal communications skills to a more professional level. Through in-house projects, I have furthered my knowledge in Adobe Illustrator, InDesign and Photoshop as well as Microsoft Excel. This position has allowed me to understand, from a professional level, the importance of prioritizing, multitasking, networking, deadlines and communication between departments. Show less

Advertising Account Executive

• Aug 2013 - Apr 2014

I was responsible for prospecting new advertising clients, create new client relationships as well as maintain and strengthen existing ones. I created proposals and contracts specific to each client. I also worked with the design team to create campaigns (online and print) that were authentic to the client's company and vision. Through this opportunity I improved my customer service and communications skills through constant contact with multiple clients. I further strengthened my multitasking and organization skills, which helped me to enhance my ability to prioritize projects based on importance. I completed projects, from start to finish, both in teams and independently. This position required self-motivation and the ability to hold myself accountable. Show less

Creative Team Member

• Aug 2013 - Apr 2014

I participated in the American Advertising Federation sponsored National Student Advertising Competition (NSAC). This competition is designed to allow advertising students the opportunity to understand how an agency works and what it's like to work with an actual client. Our client was Mary Kay Cosmetics and we were responsible for creating a year long advertising campaign that would span across multiple mediums. As a creative team member, my responsibilities were idea generation, creation of graphics and ads, creating our campaign plans book, creating our campaign presentation and working with teammates to complete any other task. Throughout this experience I expanded my knowledge in Adobe Illustrator, Photoshop and InDesign. I learned how to work both independently and as an active participant within a large team. Through team work and our presentation, my verbal and written communication skills greatly improved. I became much more organized, learned how to better multitask, work under pressure and very tight deadlines. Our team competed in District 6 in South Bend, Indiana where we took 4th place. Show less

Advertising Student

• Aug 2010 - Apr 2014

Throughout my four years at GVSU, I completed multiple advertising, marketing, management, public relations, communications and art classes. I completed an advertising/design/public relations internship, worked as an Advertising Account Executive for the newspaper, The Lanthorn, was an active member in the Advertising Club, and competed in Grand Valley's National Student Advertising Competition as a creative team member. I graduated from GVSU in April 2014 with a 3.8 GPA. Throughout my four years at GVSU, I completed multiple advertising, marketing, management, public relations, communications and art classes. I completed an advertising/design/public relations internship, worked as an Advertising Account Executive for the newspaper, The Lanthorn, was an active member in the Advertising Club, and competed in Grand Valley's National Student Advertising Competition as a creative team member. I graduated from GVSU in April 2014 with a 3.8 GPA.

Advertising/Public Relations/Design Intern

• Jan 2013 - Jun 2013

I was responsible for web, logo and brochure designs for MLV Consulting Group LLC and Spirited Presentations LLC. I also created and maintained a social media presence across Facebook, Twitter, Youtube and a blog for both companies. Through this experience I furthered my knowledge in programs such as Adobe Illustrator, InDesign, Photoshop and DreamWeaver. I learned the importance of company communications with customers and how to respond to positive and negative posts on social media outlets. Through this, my writing and verbal communications skills were brought to a professional level. Show less