Ashraful Alam

Head of Sales and Marketing at Haier Bangladesh Ltd
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Contact Information
us****@****om
(386) 825-5501
Location
Dhaka, Bangladesh, BD
Languages
  • English Full professional proficiency
  • Hindi Elementary proficiency
  • Bengali Native or bilingual proficiency

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Experience

    • Bangladesh
    • Computers and Electronics Manufacturing
    • 1 - 100 Employee
    • Head of Sales and Marketing
      • Apr 2022 - Present

      Looking After Dealer/Retail/Corporate/Marketing Looking After Dealer/Retail/Corporate/Marketing

    • Bangladesh
    • Computers and Electronics Manufacturing
    • 200 - 300 Employee
    • AGM-Distribution
      • Sep 2016 - Mar 2022

      Managing a portfolio of BDT 100-120 Crore (15 million USD) annually with Global Brand Appliances & Electronics. Managing 70 Franchise Partners & 450 Dealers Nationwide. Responsible for Nationwide Expansion of Dealer Channel and presence of company. Rolling out Exclusive Showrooms partnering with Dealers. Managing a Team of 15 Territory Managers and 4 Area Managers. Channel Budget and Profit and Loss calculation. Looking after the overall Distribution Business of E& A Division of the company. Distribution management and ensuring productivity of dealers and dealer showrooms. Ensuring Channel Profitability and Financial management of the E & A Distribution Business. Ensuring Credit Collection and Roll out of Credit Mechanism. Show less

    • South Korea
    • Consumer Electronics
    • 700 & Above Employee
    • Channel Sales Manager
      • Nov 2015 - Sep 2016

      •Develop retail/ channel / customer “go-to-market” strategy covering Where to Play, What to Play & How to Win strategy & plans, mainly covering market place assessment, retailing strategy & priorities, visibility & availability standards for the product division .Develop and lead strategies for retails and channel to ensure achievement of target. •Responsible for overall management of various stores and shop front in accordance with overall company policy. Supervise the overall operation to ensure cost effective and quality store operations. •Management of affiliate programs, retail tactical promotions and other partners to grow potential channels. •Manage & improve the commercial performance of the stores and shop front by increasing its turnover and maximizing profitability. Achieving performance objectives will require action in one of the main areas of retail activities: store operation management, Customized turn-around strategy for each channel including Shop-front survey as well as manage product value information and training management. •Manage Floor salesman team as the assigned business, Dealing with overall staffing issues . Major parts of the job on a day-to-day basis include managing staffs, finding new ways to improve sales, and meeting customer demand. •Monitor and manage operating costs by defined geography to maximize contribution. Show less

    • Singapore
    • Consumer Services
    • 700 & Above Employee
    • Head of Corporate & Distributor Partnership
      • Sep 2014 - Nov 2015

      Working closely with Banks, MFS & Micro-credit NGO’s for business opportunities to facilitate with Micro-Insurance. Looking after Direct Sales Operation with 8 Team Leaders & 170 Sales Executives & 3 Key Account Managers across Bangladesh. Fixation of KPI and incentive for Sales Teams. Training & Coaching arrangements for Sales Team. Rolling out distribution operation across Bangladesh for Micro-insurance Product. Rolling out reseller/retail operation directly and through distributors. Responsible for Acquisition and Retention of corporate customers. Forecast Channel Sales budget quarterly. Ensure Channel-wise profitability and setting up KPI’s across the channel. Drive new sales revenue through acquisition & retention of customers across all segments. Escalate product, service and market information and knowledge to distributors and resellers. Show less

    • Bangladesh
    • Technology, Information and Internet
    • 100 - 200 Employee
    • Regional Sales Manager
      • Aug 2013 - Jun 2014

      1.Deliver topline sales number for the Region:To plan and achieve sales targets.To Plan and achieve distribution targets.Ensure control on sales waste/churn.2. Area & Business Planning:Rolling out Distributor and Distribution sales network.Ensuring quality of market coverage through FOG and distribution network.Monitor implementation of Distribution plan across distributor territories.Monitor category availability,visibility and freshness (stock rotation)Ensure the retailers are working with the DSR.Formulate and execute the secondary sales plan.3.Ensure financila management by way of:Implementing credit policy and credit control.Timely claims settlement.Risk free realization from the customer (distributor,retailers and cooperatives)ROI calculation for the distributors.4.Distributor Management:Educate and train the distributors on various systems & processes.Ensure optimum stocking level and high billing efficiency for all distributors.Ensure distributor compliance to agreed service levels & credit terms.Review distributor financial health(pipeline and outstanding)5.Administration Responsibilities: Provide administrative support to the Regional Sales office through timely and accurate reporting.Monitor competitor activities and ensure timely reporting to the same.Ensure timely submission of the regional claims.6.People management:To Motivate,train and develop FOG for achievement of Targets, to maintain hygiene in the market place and work towards their all around development.Faciliate and support training for the field force. Active role in developing their skills.7. Localized Trade Marketing Initiatives:to develop new business plan in order to increase volume sales.Design,recommend and mplement innovative Trade marketing activities through proper identification of trade channels and segments within.Implement regional sales developed by the Customer Marketing team. Show less

    • Area Manager Dhaka
      • Feb 2010 - Jul 2013

      Recruiting Distributors for Wimax operation.Establishing QUBEE brand to all over Dhaka.Evaluation of Distributor's performance. Budgeting & planning for distribution channel sales.Ensuring door to door distribution by Distributors.Frequent ROI analysis of Distributors.Monitoring Competitor's market communication & strategy.Meeting channel sales target.Execute & rolling out retail operation.

    • Bangladesh
    • Telecommunications
    • 700 & Above Employee
    • Key Account Manager
      • Jun 2006 - Jan 2010

      Achieved 120% growth in assigned account responsibility. Active participation in Zonal Sales Process to meet the quarterly sales target. Effective contribution in Divisional Sales Target Achievement. Establishing and maintaining strong working relationships with clients Gather information about customers, market, and competition Visit existing and potential clients, follow up status, update with new products and additional features Receive work order and deliver the products according to customers’ demand Frequent interaction with clients Ensure after sales services for Business Solution clients Attend & execute customer retention program in with Direct Sales Concept Team. Continually learning of new products and acquiring better selling skills. Arrange product & VAS demonstration for clients. Formulating strategies to grab and retain clients. Show less

Education

  • Institute of Business Administration, University of Dhaka
    Master of Business Administration - MBA, Marketing
    2017 - 2018
  • IMD
    Leadership Essentials
    2022 - 2022
  • University of Dhaka
    M.S.S, Public Administration
    2004 - 2005
  • University of Dhaka
    Bachelor's degree, Public Administration
    1999 - 2003
  • Mirzapur Cadet College
    SSC & HSC, Physical Sciences
    1991 - 1997

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