Ashraf Effendy

Manager, Business Development & Corporate Planning at Big Tree
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Contact Information
us****@****om
(386) 825-5501
Location
Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia, MY

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LinkedIn User

Ashraf is a go getter and he knows what he wants. A reliable team member, you can count on him to execute the most difficult task. He enjoys doing presentation, as well as sharing his experience and thoughts. Ashraf will do well as a Business Development person as he has an outgoing personality and enjoys meeting people.

Hazwan Hussein

Ashraf is an extremely valuable person to have in your network. His responses are timely, value-added, and he’s open to working with new people. Ashraf is also friendly, professional and commits to his commitments . I highly recommend him.

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Experience

    • Malaysia
    • Advertising Services
    • 1 - 100 Employee
    • Manager, Business Development & Corporate Planning
      • Jan 2023 - Present

      Business Development - Seek new outdoor advertising concessions, partners, and clients to expand Big Tree's inventory and reach nationwide. - Lead tender activities for new outdoor advertising concessions. Corporate Planning - Develop outdoor business plans aligned to Big Tree's growth strategy. - Monitor CAPEX plans and ensure outdoor advertising projects are on time and on budget. Innovation - Conceptualize and implement new OOH advertising platforms like murals, drones, AR/VR. - Introduce programmatic ad buying and other digital OOH technologies to enhance Big Tree's portfolio. - Develop new systems to improve operational efficiency and data-driven decision-making. Show less

    • Singapore
    • Airlines and Aviation
    • 1 - 100 Employee
    • Senior Associate Corporate Strategy
      • Sep 2022 - Dec 2022

      Lead and manage programs/projects end-to-end that interfaces with multiple geographical and functional leads including Commercial, Technology, Branding, Communications, HR, Finance, Legal, Culture Work with function stakeholders to lead and drive projects that enable business improvement and transformation Creates and executes program/project work plans and revises as appropriate to meet changing needs and requirements Act as point of contact between different departments within the company and relevant third parties Support ad hoc Strategy and Innovation team projects Effectively communicates relevant project information to senior management. Work with cross-functional teams in Malaysia, Indonesia and Singapore Show less

    • Malaysia
    • Hospitals and Health Care
    • 100 - 200 Employee
    • Business Development Manager
      • Feb 2022 - Sep 2022

      Setting goals and developing plans for business and revenue growth. Researching, planning, and implementing new target market initiatives. Researching prospective accounts in target markets. Pursuing leads and moving them through the sales cycle. Setting goals for the business development team and developing strategies to meet those goals. Setting goals and developing plans for business and revenue growth. Researching, planning, and implementing new target market initiatives. Researching prospective accounts in target markets. Pursuing leads and moving them through the sales cycle. Setting goals for the business development team and developing strategies to meet those goals.

  • VGI Global Media (Malaysia) Sdn Bhd
    • Bukit Damansara, Kuala Lumpur
    • Product Development Manager
      • Jan 2020 - Dec 2020

      To present new ideas to management to gain permission to develop product line Prepare cost analysis on the development of a new product Make adjustments to a development plan whenever the current idea is not working well Primary liason with vendor for Product Development from Product Development from product specifications to approval and negotiate price with vendors To present new ideas to management to gain permission to develop product line Prepare cost analysis on the development of a new product Make adjustments to a development plan whenever the current idea is not working well Primary liason with vendor for Product Development from Product Development from product specifications to approval and negotiate price with vendors

    • Head Of Projects
      • Mar 2019 - Dec 2019

      To spearhead DOOH for VGI Malaysia Involved and managed KLIA 1 and KLIA 2 Digitalization Project Oversee day to day operational matters for KLIA 1 and KLIA 2 To spearhead DOOH for VGI Malaysia Involved and managed KLIA 1 and KLIA 2 Digitalization Project Oversee day to day operational matters for KLIA 1 and KLIA 2

    • Malaysia
    • Advertising Services
    • 1 - 100 Employee
    • Head, Project Big D'gital
      • Nov 2016 - Feb 2019

      My job requires me to be meticulous since I am assigned to oversee and ensure all Big Tree Outdoor Sdn Bhd's digital assets are in great hand. My job requires me to be meticulous since I am assigned to oversee and ensure all Big Tree Outdoor Sdn Bhd's digital assets are in great hand.

    • Malaysia
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Digital Consultant
      • Feb 2015 - Oct 2016

      My job requires me to put on my creative thinking hat since I have to come up with a digital campaign for my both, external and internal client. It is interesting in the sense that each digital campaign have their uniqueness, hence make my job more dynamic. My job requires me to put on my creative thinking hat since I have to come up with a digital campaign for my both, external and internal client. It is interesting in the sense that each digital campaign have their uniqueness, hence make my job more dynamic.

    • Malaysia
    • IT Services and IT Consulting
    • 100 - 200 Employee
    • Executive
      • Nov 2011 - Jan 2015

      Cyberview Sdn Bhd was chosen by Multimedia Development Corporation ("MDeC") as the Cybercity Manager ("CCM") for Cyberjaya. My main KPI is to attract foreign and local investor ( Enterprise and Commercial Development) to Cyberjaya. I also need to ensure that the four pillars of Cyberjaya which are Live, Study, Work and Play is delivered accordingly. Cyberview Sdn Bhd was chosen by Multimedia Development Corporation ("MDeC") as the Cybercity Manager ("CCM") for Cyberjaya. My main KPI is to attract foreign and local investor ( Enterprise and Commercial Development) to Cyberjaya. I also need to ensure that the four pillars of Cyberjaya which are Live, Study, Work and Play is delivered accordingly.

Education

  • Multimedia University
    Bachelor of Business Administration (BBA), Marketing with Multimedia
    2006 - 2011

Community

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