Experience

BEXIMCO HEALTH

• Bangladesh
• Hospitals and Health Care
• 1 - 100 Employee

• General Manager, Marketing & Sales

  • Jun 2021 - Present

  A concern of Bangladesh Export Import Company (BEXIMCO). Manufacturer, exporter and supplier of Personal Protective Equipment and medical devices for health settings in local and international B2B markets. General Manager, Head of Marketing & Sales Leading the national and international marketing team including sales in the national market. Role Summary:  Successfully launched product activation programs for several products  Executed go-to market for PPE in the Bangladesh health market Accomplishment: - Successfully qualified for National Health System (United Kingdoms) bidding framework for PPE and turned the project into a high ROI project for a period of four years resulting the project to move towards high expansion - Developed and designed array of new products and successfully launched in the growing health market - Successfully integrated foreign especially Japanese and UK collaborations with the project Show less



bti- building technology and ideas ltd.

• General Manager, Alternative Channel Development & bti SBUs

  • Jan 2020 - Nov 2020

  Role Summary & Achievements: Alternative Channel Development (ACD):  Designed strategy and campaigns for ACD and Digital Marketing which contributed in sales  Initiating go-to-market strategies for alternative channels such as District Sales, Overseas Marketing and Marketing Campaigns through Strategic Alliances (Bank Partners, Corporate partners etc.), Corporate Associations, Road Show, Mall Activation and so on.  Bolster strategic alliances with Financial Institutions, Appliance and Lifestyle Brands, High-end Healthcare Facilitators and so on. Accomplishment: - Included banks and launched campaign for both customers and staffs of the bank and generated sales - Introduced unique idea of integrating insurance offers for buyers which is similar to Bancassurance bti SBU’s: DoDial (Business Process Outsourcing):  Formulate business strategy in line with the industry and design services accordingly with appropriate value proposition  Develop marketing strategies and campaigns to enhance business portfolio  Include / improve technical aspects and processes to increase efficiency of the business Accomplishment: - Rapidly enhanced new business portfolio for the SBU (DoDial) that includes MNC and Foreign JV - Re-organized operations resulting increasing efficiency and consistent flow of sales leads with better sales conversion rate Special Projects:  Lead Management Team: Integrated new Sales Software and re-engineered process for efficient Lead Distribution among sales teams.  Marketing Automation: Restructured client MIS of bti for overseeing critical information of clients and execute Marketing Automation activities accordingly.  Software Integration: Integrated software operations for both bti Sales, bti Brokerage and bti Building Products units successfully.  Open Book Management: Re-structured Open Book Management (OBM) for effective decision making for bti Value Centers and SBU’s. Show less



Medionics Imaging Ltd.

• Medical Equipment Manufacturing
• 1 - 100 Employee

• General Manager, Operations & Marketing

  • Oct 2019 - Jan 2020

  Role Summary:• Manage post-tender activities with Ministry of Health and Central Medical Stores Depot (CMSD)• Monitor sales performance of each principals and guide Private Market sales unit• Enhanced efficiency of Tender Division by re-organizing work flow• Introduced reporting-based work flow coordination among critical departments• Monitor sales performance Foreign Principals (Brands) and guide Private Sector sales team (Business Development Department)• Supervise operations of Commercial, Stores (Procurement) and Sales Divisions for efficiency in end-to-end process and effectively coordinate with Engineering & Services Division Accomplishments:- Closed the single biggest business sales deal in private sector since the inception of the company with Lions Hospital, Agargaon- Successfully and rapidly got oriented into the industry and contributed to significant rise of market share in all major product lines in private market. While being in charge, increased Agfa Computed Radiography installation base increased by 45%, CT Scan by 18%, X-ray 32%and Ultrasound by 30%.- Established branch sales system at 8 major regions and ensured continuous growth in all previously untapped regional markets with significant rise in Sylhet, Cumilla, Khulna, Chittagong and Barisal Division.- Re-engineered sales reporting and compliance procedure and helped standardize the operational process of sales. Also developed and introduced elaborate sales MIS, structured incentive mechanism and departmental budgeting turning the marketing operations more transparent and efficient. Show less

• General Manager, Business Development

  • Nov 2016 - Sep 2019

  Role Summary:• Spearheaded marketing operations mostly in private healthcare sector around Bangladesh• Supervised and guided the sales team located in all divisional cities of the country and ensured significant market growth• Actively handled all large corporate clients in coordination with two Group Heads in charge of two major regional clusters• Maintained communication with foreign suppliers and work on related strategies with regard to Bangladesh market to increase market share.• Supervise operations of Commercial, Stores (Procurement) and Sales Divisions for efficiency in end-to-end process and effectively coordinate with Engineering & Services Division Accomplishments:- Closed the single biggest business sales deal in private sector since the inception of the company with Lions Hospital, Agargaon- Successfully and rapidly got oriented into the industry and contributed to significant rise of market share in all major product lines in private market. While being in charge, increased Agfa Computed Radiography installation base increased by 45%, CT Scan by 18%, X-ray 32%and Ultrasound by 30%.- Established branch sales system at 8 major regions and ensured continuous growth in all previously untapped regional markets with significant rise in Sylhet, Cumilla, Khulna, Chittagong and Barisal Division.- Reengineered sales reporting and compliance procedure and helped standardize the operational process of sales. Also developed and introduced elaborate sales MIS, structured incentive mechanism and departmental budgeting turning the marketing operations more transparent and efficient. Show less



Argus Credit Rating Services Ltd.

• Vice President, Business Development

  • Oct 2015 - Oct 2016

  Role Summary:• Kept liaison with the risk management and investment units of 60 branches of 16 scheduled banks for managing their Asset Portfolio under credit rating operations. Managed clients of all these branches along with team members in order to ensure consistent flow of new clients while retaining existing customers.• Have been actively engaged in planning and coordinating with management for increasing sales regions to Comilla and Brahmanbaria.Accomplishments:- Developed and launched direct marketing campaigns and assisted management to develop marketing strategies that propelled sales to BDT 17 million individually and 28 million overalls that includes almost 300 SME clients and 21 large corporate clients. Contributions have been recognized as ‘Instrumental’ in closing several high-profile deals.- Created the new market in Chittagong, Narayangonj and Narsingdi that have turned out to be significant revenue contributors. Ensures high sales growth by closing deals with reputed corporate and SME clients.Special Roles at RACE Group -  As a founding member of ACRSL, developed all major official templates related to marketing operations such as docs checklist, agreement format, SEC compliance forms, agreement vetting format and so on. Developed accounts operations and compliance manual along with operations flow chart for Race Portfolio & Issues Management Ltd. (RPIML), the merchant banking unit of Bangladesh Race Management PCL. Show less

• Assistant Vice President, Business Development

  • Sep 2011 - Oct 2015

  Role: Managed corporate marketing and communications functions mostly with large group of companies in Dhaka and Chittagong along with managing marketing operations in Narsingdi and Narayangonj zone with a 4-member team.



ICB Financial Group Holdings AG.

• Switzerland
• Banking

• Principal Officer

  • Jun 2010 - Aug 2011

  Role Summary:  Designed PPG (Product Program Guideline) of retail investment products as per Bangladesh Bank guidelines and monitored adherence to compliance on such issues.  Trained sales channels upon introduction of new products, features or process.  Monitored profitability of retail investment products through MIS in order to provide parallel report to Head of Retail Banking. Monitored sales and marketing channels (14 branches and 2 sales channels) of Retail Banking Division tracking individual, branch wise, cluster wise and product wise performances through self-developed comprehensive MIS.  Provided end-to-end support to sales channels by coordinating with Credit Division, Asset Ops, Legal & Compliance and Investment Ops departments to obtain necessary approvals, documentation.  Managed external stakeholders such as real estate developer and automobile vendors into categorizing them for facilitating risk management. Also arranged participation in trade fairs and media advertisement of investment products. Show less



Standard Chartered Bank

• Singapore
• Financial Services
• 100 - 200 Employee

• Associate Priority Banker

  • Jul 2006 - May 2010

  Role Summary:  Provided wide array of consumer banking solution to customers by providing deposit and loan product solution along with after sales service to clients.  Met business target by creating new client base by acquiring New-To-Bank (NTB) clients through asset or deposit retail banking products while ensuring existing customer retention and enhance their portfolio with the bank. Introduced 100 plus new clients and owning a deposit portfolio more than BDT BDT 300mn and loan portfolio of appr. BDT 150 mn individually. Accomplishment: - Assumed the role of team leader from 3rd year of service and ensured monthly target of BDT 50 million (including asset and deposit product). - Won ‘Go-for-Gold’ sales campaign securing second tier position during 2nd year of service. Show less