Experience

PTS ADVERTISING

• Malaysia
• Advertising Services
• 1 - 100 Employee

• Managing Consultant

  • Aug 2018 - Present

  Key role is to drive business growth, overseeing the day to day operations, client relations, brand strategy development & talent development. The anchor portfolios ranges from Telco, FMCG, GLC, Gov agencies to financial institutions. TM Activation Project lead for 5G launch, Culture Transformation, Unifi Business, Unifi Marketing, #khabarbaik and more. Key role is to drive business growth, overseeing the day to day operations, client relations, brand strategy development & talent development. The anchor portfolios ranges from Telco, FMCG, GLC, Gov agencies to financial institutions. TM Activation Project lead for 5G launch, Culture Transformation, Unifi Business, Unifi Marketing, #khabarbaik and more.



Champor Inc

• United States

• Strategic Communications Consultant

  • May 2017 - Present

  Retired from my CEO role and decided to adapt agility in delivering my passion in communications. Since then was given the opportunity to work on client's projects in Jakarta, Indonesia for FMCG, Publication and Retail industry. Loving the challenge of working on a market that's 10x population. From there on the consultancy role gig continues with several government agencies namely Ministry of Tourism Malaysia, Ministry of Youth & Sports, PUNB, and several homegrown boutique agencies. Besides mentoring few start-ups brands, I occasional take on gig as invited speakers on branding & SME empowerment events. Key areas: GLC, SME Segment, Brand Activation, Strategic Partnership, Strategic Communications. Show less



TIGAMOTO

• Spain

• Co-Founder

  • Jan 2013 - Present

  Pioneer in motorcycle lifestyle brand, Tigamoto serves to bridge the gap between the motorcycle brands and the new age consumers. Main approach was to disrupt the conventional marketing for motorcycle and create a space where market seeks for lifestyle-first appeal beyond technical spec. Among the brands collaboration was with Triumph Motorcycles, Moto Guzzi, Harley Davidson, Aprilia and Kawasaki. Our moto-lifestyle store was set up in The Garage KL and The Gasket Alley PJ. Besides our own house-brand Moto apparels, we also represents renowned international brands frm USA, Europe, Japan and Indonesia. Tigamoto also introduced our signature events such as Museumoto, Classic Track Day at SIC, Distinguished Gentleman's Ride and more. We were also the first motor lifestyle brand to be featured at KL Fashion Week runaway and showcase. As an extension to our 2 wheels passion, we introduced our 2nd brand which is Tiga Cycleworks focusing on the new breed of cycling lifestyle, combining high quality cycling gears and events. Show less



Perbadanan Usahawan Nasional Berhad (PUNB)

• Malaysia
• Financial Services
• 100 - 200 Employee

• Strategic Communications & Branding Consultant

  • Jan 2018 - Dec 2018

  Reporting to Chief Executive Officer, my key role is to oversee and re-strategise the company's brand and communications. Part of the deliverables was to strengthen the partnership initiatives and enhance the brand exposure and engagement via the collaboration platform. Reporting to Chief Executive Officer, my key role is to oversee and re-strategise the company's brand and communications. Part of the deliverables was to strengthen the partnership initiatives and enhance the brand exposure and engagement via the collaboration platform.



Ministry of Tourism and Culture Malaysia

• Malaysia
• Government Administration
• 1 - 100 Employee

• Member of High Level Task Force (HLT), MOTAC

  • Mar 2018 - Aug 2018

  Appointed by Prime Minister's Office (PMO) to be part of the High Level Task Force Committee for Tourism Malaysia on Branding portfolio. Reporting directly to Deputy Minister of Tourism Malaysia, my role was to work hand-in-hand with other task force members representing the airlines, tourism, government agencies in developing the tourism VMY 2020 blueprint strategy. The key objectives was to identify the quick wins in increasing the inbound traffic via multiple approach which includes the overall branding, smart collaboration and enhancement of CX. Show less



dnacomm

• Paper and Forest Product Manufacturing

• Chief Executive Officer

  • Oct 2014 - Jul 2017

  Led a team of 60+ talented minds at the award winning homegrown agency. Low key agency with high profile accounts, at dnacomm we managed full account for Petronas Group, Tourism Malaysia, Hyundai and more. Led dnacomm, the 2nd local agency to ever win m Telekom Malaysia Above the line account before I pull the hat to pursue my interest as an independent strategic communications practitioner. Led a team of 60+ talented minds at the award winning homegrown agency. Low key agency with high profile accounts, at dnacomm we managed full account for Petronas Group, Tourism Malaysia, Hyundai and more. Led dnacomm, the 2nd local agency to ever win m Telekom Malaysia Above the line account before I pull the hat to pursue my interest as an independent strategic communications practitioner.



dnacomm sdn bhd

• Malaysia
• Advertising Services
• 1 - 100 Employee

• Chief Operating Officer

  • Mar 2013 - Sep 2014

• Group Account Director

  • Mar 2012 - Feb 2013

  Client portfolio:PETRONAS Group of companies, East Coast Economic Region Development Council, Kwasa Land (EPF), Khazanah Berhad, Hyundai, Ministry of Tourism



Dentsu Utama / Dentsu Asia

• Senior Account Director / Regional

  • Mar 2006 - Feb 2012

  Client portfolio: Telekom Malaysia Group, Panasonic Malaysia, PNB Properties, Marie France, Bridgestone, MAFC, Tune Hotel, Sapura Berhad, Hemaviton Indonesia. Client portfolio: Telekom Malaysia Group, Panasonic Malaysia, PNB Properties, Marie France, Bridgestone, MAFC, Tune Hotel, Sapura Berhad, Hemaviton Indonesia.


Dentsu Asia Network (DNAiC)
• Committee Member

  • 2008 - 2011

Celcom
• Peru
• Industrial Machinery Manufacturing
• 1 - 100 Employee
• Consultant - Brand Activation

  • 2005 - 2006


Jemari AdComm

• Co-Founder / Head of Marketing

  • 1998 - 2004

  Client portfolio: Telekom Malaysia, TM Touch/Celcom, Sapura Berhad, Affin Bank, Takaful Nasional, Football Association of Malaysia, Proton Berhad, DRB Properties, Shah Alam City Council, Malaysia Airlines. Client portfolio: Telekom Malaysia, TM Touch/Celcom, Sapura Berhad, Affin Bank, Takaful Nasional, Football Association of Malaysia, Proton Berhad, DRB Properties, Shah Alam City Council, Malaysia Airlines.



Muza Comm

• Graphic Design

• Account Manager

  • 1996 - 1998

  Client portfolio: Malaysia Airlines, Mesiniaga Berhad, Sapura Nokia, Ministry of Youth & Sports, PTP Berhad. Client portfolio: Malaysia Airlines, Mesiniaga Berhad, Sapura Nokia, Ministry of Youth & Sports, PTP Berhad.


Citibank
• Banking
• 700 & Above Employee
• Marketing Executive, Consumer Products

  • 1995 - 1996