Experience

Arrow Food Group

• Saudi Arabia
• Food and Beverage Services
• 200 - 300 Employee

• Area Sales Manager

  • Jul 2002 - Present

  I have been working as an Area Sales Manager (Madina, Yabnbu, Tabuk ) in Arrow Food Distribution Co. since 2005.My major responsibilities are. • Managed a team of 3 Supervisors including two DRD supervisor11 salesmen and 25 merchandisers. • Drive achievement of Arrow Food business goals by leading the development of WS and Key account customers. • Negotiate and sign the BDA with customer on time and as per senior management and Financial Guidelines. • Strong follow up of monthly sales targets by arranging meeting with team. • Leads the development of the Arrow Food customer’s strategy. • Ensure the achievement of the sales goals through direct reports & Manage distributor resources through well-defined KPI. • Responsible for ensuring the delivery of the right stock, at the right time. • Working closely with supply chain. • Ensuring execution of KPI’s availability, visibility and planogram. • Quarterly and monthly business reviews for customers and senior management • Monitoring and managing customer stocks and replenishment &Taking proactive solutions for any market issues • Building a strong partnership and intense working relationships with Key Accounts functions & team members • Ensures fulfillment of contractual obligations with Key Accounts • Leads the creation and implementation of initiatives to build long term partnerships with Key Accounts • Monitor the accounts’ performance against business plan and develop alternative strategies when needed. Show less



PepsiCo Bakshan

• Saudi Arabia

• Supervisor

  • Apr 1994 - Jun 2002

  I have worked as a sales supervisor in Pepsi cola for 10 years. My major responsibilities were. • Managed a team 4 salesmen and 10 merchandisers • Manage & Agree on items range which meet the shopper profile for allocated customers. • Negotiate and sign the BDA with customer on time and as per senior management and Financial Guidelines. • Undertake an annual business review with the customer that involves all relevant personnel, reviews what has worked and presents the year ahead at a strategic level. • Develop an excellent Business Relation with Customer Head Office Team & Management Team as well as at Stores Levels. • Agree with Key Customers for listing all new SKU's in Customers systems on time & as per BDA term. • Issue a quarterly report covering customer performance versus target, implementation of the account plan and the outlook for the balance of the year, Issue the KA scorecard on a monthly basis. • Account administration as required (promotional performs, listing forms, customer reconciliation, etc.). • Lead any reconciliation problems at Customer Head Office level if required. • Daily target monitoring with secondary sales • Proper market visit in daily basis to check product availability • Management of Range selling and planning executions • Proper planning in new channel developments • Work about the market analysis to saw competitors activities • Conducting Business review meeting with Top Customers quarterly basis Show less