Business Development & Medical Marketing Manager

• Oct 2019 - Present

- Develop productive relationships with current & potential partners to discuss collaboration opportunities leveraging City Pharmacy portfolio and expertise - Secure and retain business through professional, consultative, proactive marketing activities directed at decision-makers and decision influencers at existing and new partners/ accounts - Analyze potential opportunities and develop sales plans for each partner / disease area. - Ensure appropriate strategy/solution is proposed to customer then Monitor actions and results against plans - Leading the Medical & Marketing teams Show less

Immunology & Dermatology Franchise Head

• Jan 2016 - Dec 2019

Immunology & Dermatology Franchise Head - Gulf

• Jan 2016 - Dec 2019

Responsibilities,- Leading the cluster sales, marketing & medical affairs activities for the Immunology & Dermatology Franchise, including development & implementation of marketing strategies.- Member of the Gulf Leadership Team shaping the strategic direction, processes & culture of the cluster.- Accountable for the optimization of profitability by managing franchise P&L of ($35 mio).- Influence the development and implementation of the optimal strategic vision for the franchise in the Countries, including portfolio optimization and external growth strategies.- Guide, manage & lead the marketing team to advise and implement product strategies that will achieve optimal long-term performance across the portfolio in terms of market share and product performance.- Foster a productive work environment & support effective alignment and engagement of the broader cross functional brand team with the business objectives.- Responsible for setting performance management objectives based on relevant sales plans and assessment of individual performance vs. objectives.- Responsible for the effective leadership, management & coaching of sales/marketing team. Responsible for training needs analysis and personal development of direct reports & BU membersAccomplishments,- Successfully launched the new IL17 medication for Psoriasis, Psoriatic Arthritis & Ankylosing Spondylitis in UAE & Kuwait with 2018 Oct MAT MS of 13% among Biological treatments in UAE while leading the market in two indications of the three- Awarded as best launch in the APMA region and the highest MS globally in approved indications in 2017 & 2018- Globally awarded for preferential listing status of Cosentyx in UAE- Launched 1st ever public awareness campaign on Psoriasis with Media & Social Media coverage- Expanded Ilaris (orphan medication) success to all the Gulf countries contributing 65% of regional sales- Built a talent pipeline with new assignment promotion for 1st line & 2nd line mangers Show less

Head CardioMetabolic Franchise- Gulf & MENA Heart Faliure Lead

• Jan 2015 - Dec 2015

- Lead the Cardio Metabolic, Respiratory & Established Medicine franchise to achieve quantitative and qualitative objectives set- Member of the Gulf Leadership Team and so to shape the strategic direction, organization, processes and culture of the cluster- Accountable for the optimization of profitability by managing franchise P&L- Ensure alignment with countries Operation Heads, so to successfully implement the matrix structure- Drive alignment of the franchise behavior with local laws, company values and SOPs- Align the franchise’s organization with the strategic intent- Lead sales, marketing & medical affair teams within the franchise and foster a productive work environment within the Unit and with cross functional team members- Oversee the production of promotion strategies and its alignment with the global strategies- Deploy human and financial resources to best meet business objectives- Identify and pursue new business opportunities- Ensure the Unit’s compliance with business planning and SOPs- Develop team members and attract & retain talents- Ensure alignment of MENA activities, sales force structure and strategies of HF TA by working with FHs in different MENA CPOs to reach a state of art launch readiness for Entresto in different countries Show less

Head Integrated Hospital Care / Critical Care Franchise-Gulf

• Feb 2012 - Dec 2014

Lead the franchise to achieve quantitative and qualitative objectives setMember of the Gulf Leadership Team and so to shape the strategic direction, organization, processes and culture of the CPOAccountable for the optimization of profitability by managing franchise P&LDrive alignment of the franchise behavior with local laws, company values and policiesAlign the Unit’s organization with the strategic intentLead sales, marketing & medical affair teams within the franchise and foster a productive work environment within the Unit and with cross functional team members (KAMs, MA, DRA & CRAs)Oversee the production of promotion strategies and its alignment with the global strategiesDeploy human and financial resources to best meet business objectivesIdentify and pursue new business opportunitiesEnsure the Unit’s compliance with business planning and SOPsDevelop team membersAttract and retain talents Show less

CNS / Respiratory Group Product Manager

• May 2010 - Dec 2011

 Manage a team of 3 product managers developing strategic marketing solutions for our neuroscience & respiratory franchise  Develop and implement an executable business strategy that gives the company a competitive advantage in the marketplace, enabling constant value growth, market share growth and preferred customer partnerships  Oversee the operational aspects of both franchise and provide clear direction to the team, internal key stakeholders, and field team.  Ensure best KOLs management achievement  Advise and manage stakeholders by reporting on special projects, business challenges and opportunities to senior management.  Mentoring Medical liaison and CRA to prepare for launch of new treatment for Multiple Sclerosis  Develop alternative solutions for managing respiratory franchise  Evaluate appropriate use and allocation of resources to ensure attainment of unit, department and Company profitability goals  Develop sales methodologies in conjunction with the sales team Show less