Experience

Magrabi Hospitals & Centers UAE

• United Arab Emirates
• Hospitals and Health Care
• 1 - 100 Employee

• Sales & Marketing Manager

  • Sep 2010 - Present

  *Marketing Management: 1. Strategy formulation & Strategic decisions and Developing marketing plan 2. SWOT analysis, positioning and market segmentation 3. Sales and marketing forecasting , budgeting and P&L Management 4. Accomplish sales and marketing targets. 5. Identify marketing opportunities and improve customers engagement *Branding and Communications: 1. Advertising , digital marketing and e detailing and other ATL and BTL promotional tools 2. Foster organization’s relations with the community, government and payers to improve operations. 3. Customers programs and corporate social responsibilities *Digital Marketing: 1. Development and management of digital marketing campaigns to deliver the strategic communication objectives. 2. Plan and execute all website, SEO , social media and display advertising campaigns 3. Measure and report performance of all digital campaigns, and assess against goals (ROI and KPIs) 4. Improving the usability, design, content and conversion of the company website *Market Access & Patient Referral & BTB management: 1. Establish and maintain strong partnership with external stakeholders and decision makers 2. pricing and reimbursement submissions, including formulation of strategic reimbursement. 3. Patient access & Outreach programs. 4. implement local strategic & tactical PR plans and campaigns to support Commercial objectives *KOL Management: 1. Establish and maintain partnership with key stakeholders including authorities and payers 2. Promote and sustain rapport with key accounts 3. Arrangement of ophthalmology advisory board. 4. Professional Education Management. *People & Sales Management: 1. Leading, directing and motivating sales and CRM teams to achieve goals and objectives. 2. Interviewing and selection. 3. Coaching and development program for sales and CRM team 4. Leading regulatory team to align all marketing activities with ministry guidelines and approval. Show less



Tabuk Pharmaceuticals Manufacturing Company

• Saudi Arabia
• Pharmaceutical Manufacturing
• 700 & Above Employee

• Field Force Manager – UAE

  • Jul 2007 - Jul 2010

  1. Leading and supporting a team of two supervisor and 7 medical reps.2. Developing and implementing strategies and marketing plans to ensure achievement of company’s goals and objectives.3. KOL management and communication 4. Responsible about sales forecasting, target distribution and plan achievement of my assigned products target.5. Developing skills of my team members through coaching and field training.6. Market segmentation according to potentiality identification.7. Setting of tender arrangements and governmental contacts.8. Interviewing and selection for hiring new employees. Show less

• Institutional business supervisor - KSA

  • Jan 2004 - Jun 2007

  1. Leading and supporting a team of 4 medical rep and one sales co coordinator 2. Forecasting and budgeting of direct purchase department 3. Developing skills of my team members through coaching and field training.4. Efficient direct communication with key opinion leaders all over the kingdom.5. Interviewing and selection for hiring new employees.

• Medical Representative

  • Aug 2001 - Dec 2003



GSK

• United Kingdom
• Pharmaceutical Manufacturing
• 700 & Above Employee

• Medical Representative

  • Jan 1997 - Jul 2001