Digital Marketing Specialist

• Apr 2014 - Present

Email Marketing Manager

• Apr 2010 - Present

* Using KPI’s and measurable metrics created segmentation strategies, A/B testing of subject lines, content, images and offers which drove higher open and click-through rates.* Driving the creation and implementation of new batch & automated email programs.* Initiating and managing technology projects to accelerate the growth and scale of the email program.* Working with designers to develop creative assets for emails.* Improve the performance of email marketing and identify the enhancement opportunities to maximize ROI. Evaluation index will include open rate, click-through-rate and conversion rate of all email programs as well as revenue growth driven by email marketing.* Proficient in Email Marketing best practices for creating user-focused content.* Experience with testing and creating email/browser client compatible code.* Develop and lead the execution of highly targeted B2B email marketing programs that drive continual improvement in lead conversions. Show less

Lead Generation

• Sep 2007 - Apr 2010

* Prospecting, generating, qualifying, processing and following up on leads and appointment setting for external sales team* Generate new leads using email marketing, social media, and other relevant marketing channels* Classify hot, warm, and cold leads based on their need and decision-making capabilities. Accordingly will take the necessary steps to convert hot leads and nurture warm and cold leads* Organize and keep the lead status updated in the CRM software* Integrated new & creative ways to create more qualifying leads. Show less