Experience

PFG MedComm

• United States
• Business Consulting and Services
• 1 - 100 Employee

• COO | Partner

  • Nov 2019 - Present



NRG Energy

• United States
• Consumer Services
• 700 & Above Employee

• Brand Marketing

  • Jan 2019 - Sep 2019



Verizon

• United States
• IT Services and IT Consulting
• 700 & Above Employee

• Sr. Marketing Consultant - Product Management

  • Mar 2014 - Sep 2018

  Strategic Innovation:- Creating a new sales channel to increase market penetration from 3% to a projected 20%- Developed a process to expand customer base to increase availability of product by 41%- Transformed existing product portfolio into a robust, dynamic competitive offering through collaborative partnershipsNew Market Expansion:- Developed collaborative partnerships with non-traditional customers to generate over $126 million opportunity over 3 years in the residential market- Utilized VOC to develop new product offering and create an $8.3 million opportunity in the wireless market- Developed a $2.4 million opportunity by identifying gaps and missed opportunities in the existing sales portfolioCollaborative Partnerships:- Leveraged partnerships with colleagues and executives across business units throughout the organization to accomplish strategic goals



Jubilant Clinsys

• United States
• Research Services
• 100 - 200 Employee

• Consultant - Marketing Manager

  • Apr 2013 - Mar 2014

  Brand Strategy:- Translated VOC and internal stakeholder feedback to drive the development of the new North American brand platform- Expanded corporate brand presence globally through targeted marketing initiatives in the EU and APAC regionsMarketing Strategy and Leadership:- Executed a successful product launch by collaborating with the end-to -end development team and agency partners- Established a new service line to enhance existing product portfolio- Successfully managed a marketing budget of $350,000



Terumo Medical Corporation

• United States
• Medical Equipment Manufacturing
• 700 & Above Employee

• Channel Manager

  • May 2012 - Mar 2013

  - Created over $2 million dollars of revenue opportunity by developing targeted marketing strategy across indirect and direct sales channels- Facilitated communication between sales and marketing teams to develop strategic and competitive tools - Developed the strategic marketing plan and operating budget with feedback from internal stakeholders - Created over $2 million dollars of revenue opportunity by developing targeted marketing strategy across indirect and direct sales channels- Facilitated communication between sales and marketing teams to develop strategic and competitive tools - Developed the strategic marketing plan and operating budget with feedback from internal stakeholders



Terumo Medical Corporation

• United States
• Medical Equipment Manufacturing
• 700 & Above Employee

• Consultant - Business Information Analyst

  • Jan 2012 - Mar 2012

  - Produced the quarterly market share report that assisted product management with decision making on strategy- Facilitated product testing focus groups, generating VOC feedback that resulted in innovative approaches to product launch.

• Consultant - Marketing Communications Manager

  • Sep 2011 - Jan 2012

  - Worked with product management colleagues and external agency partners to create product and marketing strategies- Recognized for streamlining regulatory compliance processes for all marketing material



Infodyn Corporation

• Associate Marketing Communications Manager

  • Aug 2008 - Aug 2011

• Marketing Communications Specialist

  • Jul 2006 - Aug 2008



New Jersey State House

• Staff Writer

  • Sep 2005 - Apr 2006



Object Xperts

• Marketing Data Analyst

  • Jun 2003 - Dec 2005

  Developed a comprehensive website reaching greater market penetration and brand recognition. Developed a comprehensive website reaching greater market penetration and brand recognition.



Jayco Int.

• Marketing Associate

  • Oct 2001 - Apr 2003

  Provided customers with market and product intelligence while developing marketing plans and executing campaigns. Provided customers with market and product intelligence while developing marketing plans and executing campaigns.