Ashna Parekh

UX Designer at Perceive Now, Inc.
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Contact Information
us****@****om
(386) 825-5501
Location
New York City Metropolitan Area

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Experience

    • United States
    • Business Intelligence Platforms
    • 1 - 100 Employee
    • UX Designer
      • Jul 2022 - Present

      • Collaborating remotely with a team of designers and developers, while implementing feedback, to design an AI supported dashboard. • Iterating upon design system, prototypes, and adding new designs using Figma. • Next Steps: Conduct usability tests to ensure the products functions and features are in line with the users needs. Re-iterate based on test results.

    • India
    • IT Services and IT Consulting
    • 100 - 200 Employee
    • UX Designer
      • Oct 2021 - Jun 2022

      • Developed dynamic interfaces with Visual design using Figma and other prototyping tools that work across multiple browser types and play nicely with mobile devices. • Documented and presented user flows of negative and positive scenarios. • Created Visual designs that effectively communicate product functions and enhance the user experience, including the design and production of screen layouts and User interface elements

    • UX Designer
      • Mar 2022 - May 2022

      Remote • Cross platform design system adaptation for a ride sharing app. • Design support for iOS version of the product.

    • United States
    • Technology, Information and Internet
    • 1 - 100 Employee
    • UX Designer
      • Jan 2022 - Feb 2022

      • Developed user research plans, including interview & usability test scripts, for the redesign of Aspired’s Merchant Portal. • Created hi-fidelity screens and a prototype using Figma. • Led our team of 4 UX Designers and delegated weekly tasks in order for the team to the meet deadline.

    • United States
    • Technology, Information and Internet
    • 700 & Above Employee
    • Product Designer
      • Jun 2021 - Nov 2021

      New York City Metropolitan Area • Sole designer for a health care app for pet dog owners in the US. • Conducted research, heuristic evaluations, created user flows, wireframes, followed the iterative design process which included UI design, interactive prototypes and usability testing. • First end-to-end UX project design experience.

    • United Kingdom
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Sr. Visual Designer
      • Nov 2014 - May 2017

      Mumbai, Maharashtra, India • Created designs, logos, gif animations, concepts, and campaign promotions for marketing purposes using Illustrator and Photoshop. • Delegated, created and scheduled content and designs for [20+] clients from the food & beverage and fashion industries. • Prepared illustrations and rough sketches of material, discussing them with the client, and making necessary changes. • Managed up to 5 projects/tasks at a given time while under pressure to meet weekly deadlines. •… Show more • Created designs, logos, gif animations, concepts, and campaign promotions for marketing purposes using Illustrator and Photoshop. • Delegated, created and scheduled content and designs for [20+] clients from the food & beverage and fashion industries. • Prepared illustrations and rough sketches of material, discussing them with the client, and making necessary changes. • Managed up to 5 projects/tasks at a given time while under pressure to meet weekly deadlines. • Trained & mentored junior designers and new hires at the company. Show less

Education

  • Springboard
    User Design Career Track, Certification, UX Design
    2021 - 2022
  • Bergen Community College
    AAS Graphic Design, 3.8
    2019 - 2020
  • B. D. Somani Institute of Art & Fashion Technology
    BA Multimedia
    2011 - 2014

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