Senior Organic Social Strategist

• Jan 2022 - Present

Social Media Manager

• Jul 2021 - Jan 2022

• Conducting brand makeovers for a range of social clients.• Developing brand guidelines to ensure consistent social branding. • Managing the strategic development & maintenance of calendars for multiple clients. • Copywriting and editing for organic and paid content.• Cultivating Influencer relationships for PR efforts.• Designing graphics for digital and print.• Creating templates for email marketing campaigns.• Launching social and email campaigns with monthly reporting.• Overseeing damage reputation efforts.

Content Creator | YouTube Partner

• Jan 2015 - Present

Lifestyle channel focused on beauty reviews and trying innovative products.• Maintains 4,000 public watch hours in the last 12 months• 900K + Video views• 2K + Subscribers Lifestyle channel focused on beauty reviews and trying innovative products.• Maintains 4,000 public watch hours in the last 12 months• 900K + Video views• 2K + Subscribers

Contract | Digital Strategist

• Jul 2018 - Present

• Provides a range of strategic creative services as an independent contractor • Develops and maintains social media content calendars• Conducts influencer outreach on behalf of brands• Created blog and photography content for H-E-B’s monthly bouquet • Provides a range of strategic creative services as an independent contractor • Develops and maintains social media content calendars• Conducts influencer outreach on behalf of brands• Created blog and photography content for H-E-B’s monthly bouquet

Senior Social Media Manager

• Nov 2020 - May 2021

Managed overall paid and organic social media content calendar for six platforms, developed a strategic influencer and ambassador program, lead the social media team during a PR crisis, presented an overview of TikTok, and built a foundation of analytics for benchmarking. Managed overall paid and organic social media content calendar for six platforms, developed a strategic influencer and ambassador program, lead the social media team during a PR crisis, presented an overview of TikTok, and built a foundation of analytics for benchmarking.

Blogger

• Feb 2019 - May 2021

A personal blog dedicated to fabulous beauty finds and micro-journalling. I have a huge passion for the beauty industry, so I love blogging about it when I have free time. It was originally created as an extension of my YouTube channel. A personal blog dedicated to fabulous beauty finds and micro-journalling. I have a huge passion for the beauty industry, so I love blogging about it when I have free time. It was originally created as an extension of my YouTube channel.

Vice President of Creative Services

• Mar 2020 - Jan 2021

PTT Public Relations is a Houston-based communications firm providing counsel, strategy development, management oversight and tactical implementation in Public Relations, Media Relations, Integrated Marketing, Community Relations, Public Affairs, Special Events, Issues & Reputation Management and Crisis Communications. With more than 20 years of professional experience, PTT has been instrumental in developing effective strategic communication, marketing, media relations, community relations and crisis management plans for a number of companies in the corporate and non-profit sectors.

Jr. Account Executive

• Aug 2019 - Feb 2020

• Managed ongoing content calendars for multiple clients• Ghostwrote commercial real estate articles for publication in the Houston Business Journal• Conducted social media audits and presented comprehensive reports• Edited press releases • Managed ongoing content calendars for multiple clients• Ghostwrote commercial real estate articles for publication in the Houston Business Journal• Conducted social media audits and presented comprehensive reports• Edited press releases

Contributor

• Mar 2018 - Mar 2018

PR Intern

• Oct 2017 - Jan 2018

• Researched and developed national media lists• Prepared PR packages for celebrity influencers • Drafted social media posts for clients• Edited press releases • Researched and developed national media lists• Prepared PR packages for celebrity influencers • Drafted social media posts for clients• Edited press releases

Co Founder - Client Management - Branding Lead

• Aug 2016 - Jan 2018

The Valenti School of Communication has launched the first student-run integrated communication agency at the University of Houston. • Served as a founder & in a supervisory role• Maintained client relationships by writing letters of agreement and providing communication/PR counsel or guidance • Provided agency branding guidelines• Created content for social media platforms• Designed the agency website The Valenti School of Communication has launched the first student-run integrated communication agency at the University of Houston. • Served as a founder & in a supervisory role• Maintained client relationships by writing letters of agreement and providing communication/PR counsel or guidance • Provided agency branding guidelines• Created content for social media platforms• Designed the agency website

Communications Intern

• May 2017 - Aug 2017

• Monitored social media advertising campaigns• Developed and executed an overall integrated communications strategy • Organized live social media coverage for multiple events• Determined performance metrics, objectives and tactics• Drafted proposals for board approval• Drafted press releases• Updated website content • Assisted with a re-brand strategy • Monitored social media advertising campaigns• Developed and executed an overall integrated communications strategy • Organized live social media coverage for multiple events• Determined performance metrics, objectives and tactics• Drafted proposals for board approval• Drafted press releases• Updated website content • Assisted with a re-brand strategy

Founder | Blogger

• Jul 2016 - Apr 2017

Created and maintained a monetized blog and YouTube channel dedicated to cruelty free beauty. Wrote blog posts about various popular products and accepted contributor content. Created and maintained a monetized blog and YouTube channel dedicated to cruelty free beauty. Wrote blog posts about various popular products and accepted contributor content.

Strategic Social Media - Taste of the NFL

• Dec 2016 - Feb 2017

• Developed a social media strategy to promote event• Provided live social media coverage during the event• Managed a selfie booth to promote event awareness• Collected content for future use• Created video recap using After Effects • Developed a social media strategy to promote event• Provided live social media coverage during the event• Managed a selfie booth to promote event awareness• Collected content for future use• Created video recap using After Effects

Digital Marketing Intern

• Feb 2016 - Feb 2017

• Curated content for social media posts• Scheduled unique platform posts using Hootsuite• Provided live social media event coverage• Assisted with social media strategies• Designed graphics using Photoshop • Curated content for social media posts• Scheduled unique platform posts using Hootsuite• Provided live social media event coverage• Assisted with social media strategies• Designed graphics using Photoshop

Founder

• Aug 2015 - Dec 2015

• Planned and executed weekly goals• Created company logo• Designed event flyer• Fund-raised for dance scholarships• Launched and held first event within first three months• Edited the "Workshop Recap" videoEMDC is a non-profit that provides free workshops to teens in Houston. Social Entrepreneurship • Planned and executed weekly goals• Created company logo• Designed event flyer• Fund-raised for dance scholarships• Launched and held first event within first three months• Edited the "Workshop Recap" videoEMDC is a non-profit that provides free workshops to teens in Houston. Social Entrepreneurship

Contributing Writer

• Oct 2010 - Jul 2011