Experience

Alpen&Glo

• United States
• Advertising Services
• 1 - 100 Employee

• Co-Founder

  • Jul 2020 - Present

  At Alpen&Glo we pride ourselves on building a strong, strategic foundation that allows brands to shine in execution. We love growing brands and the challenges that come with navigating new waters. We have a vested interest in the CPG space because that’s where we grew up. Moreover, we have passion for mission driven companies because that’s in our heart. You have our promise that we will live and breathe your brand and feel like an extension of your core team. Here are some ways we can work together to start building your brand & making an impact in the industry. Full Suite Marketing • Leading & collaborating on all aspects of the marketing mix with your vision & mission in mind. • Your marketing arm working hand in hand with the greater team to build a marketing strategy aligned with your business plan. • Soup to nuts execution – we’ll live and breathe your brand with you. Marketing A la Carte • Supporting gaps in your marketing mix so you can focus on your core capabilities while we amplify your message. • Filling voids in your marketing team & working collaboratively toward a seamless execution. Marketing Consulting • Strategic advising & consulting, leveraging our industry experience to guide you on the right path in your marketing plan. • Working with you on marketing and/or branding to strengthen your brand’s impact in the market. • Aiding in building the roadmap to delivering on your goals with confidence. Show less



Drink Kaló

• United States
• Food and Beverage Services
• 1 - 100 Employee

• Sr. Brand Marketing Manager

  • Mar 2020 - Jul 2020

  • Lead marketing strategy for start-up hemp infused seltzer • Grew Kalo via marketing laddering to lead generation for both retail & e-commerce platforms • Built foundational below the line and above the line brand assets in order to establish a cohesive brand and voice • Managed & strategized social organic and paid channels, overseeing social team • Laid ground work for influencer marketing program driving word of mouth & organic testimonials • Leveraged sales, trade and analytics to inform future campaigns & drive results • Influenced leadership & inspire colleagues to build culture & engagement on brand projects Show less



GT's Living Foods

• United States
• Food & Beverages
• 100 - 200 Employee

• West U.S., Regional Marketing Manager

  • May 2018 - Apr 2020

  • Launched from the ground up, brand marketing programs across 8 major markets • Built and manage a team of 12 marketing managers & specialists with ongoing coaching • Create, plan, and execute strategic & innovative campaigns to drive regional & local brand awareness with a large budget • Negotiate & conceptualize large scale partnerships • Produced & proliferate 5 product innovation launch campaigns • Enhance field knowledge with development of training and communication tools • Maintain strong relationships across sales and marketing to support joint business plans Show less



Red Bull

• Austria
• Food and Beverage Services
• 700 & Above Employee

• Business Strategy & Operations Analyst

  • May 2017 - May 2018

  • Advisor and Strategic Partner for the Heartland Region, managing strategic projects across all departments to drive Red Bull’s regional business forward• Set strategy and aligned all stakeholders with a 5+ year vision • Catalyst of cross functional synergy across departments• Optimized output through proactive problem solving & project management• Analysed share & volume data and advised on implementation across sales & marketing

• Field Marketing Manager

  • May 2015 - May 2017

  •Spearheaded marketing strategy for Midwest through Brand, Sports & Culture marketing• Developed & managed Midwest marketing team - 6 employees promoted• Brought Red Bull to life through relationship & influencer development, experientialmarketing, social/digital campaigns, PR & owned events• Promoted local brand growth through strategic planning, budget management, eventexecution & ROI analysis• Worked collaboratively with sales to achieve maximum output of marketing campaigns Show less

• Field Marketing Specialist

  • Jan 2013 - May 2015

  • Headed Chicago Metro consumer & collegiate programs to drive trial and awareness• Managed a team of 20, ensuring quality sampling of over 250,000 cans per year• Leveraged experiential marketing, social/digital campaigns & retail to amplify campaigns



KIND

• Canada
• Technology, Information and Internet

• Brand Ambassador

  • Oct 2012 - Feb 2013

  •Strategized coordination and execution of sampling initiatives, reaching consumers where they live, work, play and shop •Seeded and develop relationships with market influencers, ultimately leading to increased brand visibility •Organized and hosted in-store retail demos •Collaborated with sales team to determine market level goals utilizing strategic marketing initiatives •Developed strategic programming resulting in increased brand trial and visibility •Maintained relationships with existing sales accounts through POS placement, order taking and store merchandising •Communicated success stories, key learnings and other activities to marketing and sales management •Did (and still do) unexpected acts of KINDness for others Show less

• Event Specialist - Branded Events

  • Apr 2012 - Oct 2012

  •Managed 34 teams participating in Red Bull’s largest global brand building event, Red Bull Flugtag•Ensured Red Bull Flugtag crafts aligned with event parameters and safety regulations•Coordinated the Red Bull Flugtag email account and processed necessary documentation•Assisted Event Marketing Manager in developing the overall structure of event and direction of live show

• Wings Team Member

  • Mar 2009 - May 2012

  •Developed strategic sampling missions targeted to grow Red Bull’s consumer base•Assisted in the expansion of a global brand by promoting the number one energy drink to new and existing consumers•Built relationships with key opinion leaders in order to enhance opportunities during mission planning•Executed the national product launch of Red Bull Cola, Red Bull Energy Shots, and Red Bull Total Zero•Contributed to the content of social media accounts

• Wings Team Captain

  • Apr 2010 - Dec 2010

  •Lead and motivated the Philadelphia wings team in executing successful & strategic sampling missions•Served as liaison between team and management•Recruited and trained new wings team members•Lead the scheduling process of 18 wings team members bi weekly•Assisted marketing managers on important upcoming events•Tracked warehouse inventory, product orders, and maintenance on company cars



CBS Radio

• United States
• Entertainment
• 700 & Above Employee

• Intern in Ad Sales & Promotions

  • Jan 2011 - May 2011

  •Advertising Sales: Shadowed account managers and executives on sales meetings -Cold called and researched potential leads •Promotions: Assisted in management of radio winners, prize packages & promotional events •Advertising Sales: Shadowed account managers and executives on sales meetings -Cold called and researched potential leads •Promotions: Assisted in management of radio winners, prize packages & promotional events