Experience

MARTOR USA

• United States
• Wholesale
• 1 - 100 Employee

• Marketing Specialist

  • Jul 2022 - Present



NPS Holdings LLC

• United States
• Paper and Forest Product Manufacturing
• 1 - 100 Employee

• Marketing Specialist

  • Jul 2021 - Jun 2022

  • Led the development of new NPS Holdings website. Worked closely with external web firm throughout the entire project and became the primary administrator after launch.• Responsible for all aspects of NPS website including the conception and creation of pages for new initiatives, troubleshooting, training, requests for new functions, imagery, content creation and review.• Led update of branded assets, including website, digital and printed collateral and support materials.• Developed new social media plan and content calendar for Facebook, Twitter and LinkedIn accounts. • Overhauled product photo catalog. Identified missing product images, took new product photos for website, marketing collateral and Amazon store pages, created posed and in-use photos with products, processed images using Adobe Photoshop and Lightroom. • Collaborated with Brand Manager on interactive trade show projects, helped coordinate and create production of assets, set-up landing pages with dynamic QR code.• Filled product sample requests from sales team and ensured timely shipping to new and potential customers.



Mesa Arts Center / City of Mesa Arts & Culture

• United States
• Entertainment
• 1 - 100 Employee

• Marketing Specialist

  • Jul 2019 - May 2021

  • Primary administrator for mesaartscenter.com and liaison between web company and MAC.• Work directly with Marketing Director to review existing content and functionality of website, with specific focus on ADA compliance.• Maintain and manage all aspects of MAC website including the conception and creation of pages for new initiatives, shows and programs; troubleshooting, training, requests for new functions, imagery, content creation and review.• Create bi-weekly e-newsletter; writing, editing, content gathering from MAC departments and layout. • Manage and generate all organic content for MAC Facebook, Twitter, Instagram and LinkedIn accounts.• Develop monthly social media calendar, collaborating across departments to identify content. • Audit and adjust social media strategy based on end of fiscal year social analytics. • Monitor online presence of MAC brand and engage and respond to user questions and reviews.• Create or provide creative direction for marketing collateral. • Produce monthly Performing Live programs. Gather artist content/images from tour managers, coordinate layout, ad placement and additional inserts with designer, manage strict printing deadlines.• Oversee scheduling, creation, printing, and implementation of posters, flyers, billboards and window clings. • Train and supervise marketing interns.• Communications adviser for Creative Catalysts. Create printed and digital material, proofread blogs, provide guidance and feedback for events, website content and leadership program. • Respond to media requests and assist with media shoots on and off Mesa Arts Center campus.



Ira A. Fulton Schools of Engineering at Arizona State University

• United States
• Higher Education
• 700 & Above Employee

• Communications Specialist

  • Sep 2018 - Jul 2019

  • Led the development and successful launch of new website for the School of Computing, Informatics, and Decision Systems Engineering (CIDSE).• Development and implementation of social media plan. • Responsible for all organic content for CIDSE Facebook and Twitter accounts.• Relaunched CIDSE Facebook account and introduced new CIDSE Twitter account, increasing faculty, student and university engagement. • Collaborated with Content and Public Relations Manager on CIDSE faculty promotion, press releases and newsletter content.• Maintained and managed all aspects of CIDSE website including the creation of new pages, troubleshooting, requests for new functions and imagery.• Assisted department and faculty with marketing collateral, digital graphics, and template creation. • Managed promotional requests for conferences, events and meetings.• Assisted Department Head with marketing material requests and presentations. • Presented marketing updates to faculty during CIDSE bi-monthly meetings.• Assisted with creation, printing and mailing of annual report.



Mesa Arts Center / City of Mesa Arts & Culture

• United States
• Entertainment
• 1 - 100 Employee

• Marketing Coordinator

  • 2015 - 2018

  • Manage and generate all organic content for MAC Facebook, Twitter and Instagram accounts.• Develop monthly social media calendar, collaborating across departments to identify content. • Monitor online presence of MAC brand and engage and respond to user questions and reviews.• Create or provide creative direction for marketing collateral including complete new concept and design/layout of Engagement brochure. • Compile media tracking of TV segments, articles and event listings.• Primary administrator for mesaartscenter.com and liaison between web company and MAC.• Maintain and manage all aspects of MAC website including the creation of new pages, troubleshooting, training, requests for new functions, imagery and content creation and review.• Coordinate bi-weekly e-newsletter; schedule creation, writing, editing, content gathering from MAC departments and layout. • Produce monthly Performing Live programs. Gather artist content/images from tour managers, coordinate layout, ad placement and additional inserts with designer, manage strict printing deadlines.• Oversee scheduling, creation, printing, and implementation of posters, flyers, billboards and window clings. • Train and supervise marketing interns.• Participated in RFP process to select design firm. Evaluated candidate proposals and presentations with committee members and procurement representative. • Respond to media requests.



Schneider Structural Engineers

• United States
• Civil Engineering
• 1 - 100 Employee

• Marketing Coordinator

  • 2014 - 2015

  • Redesigned online and traditional marketing collateral.• Website overhaul with external media partners.• Social media committee. • Compiled resumes, project experience, and company information for engineering proposals. • Utilized project management software to continually update client information, project hours, & fees.• Cultivated relationships within the architectural/engineering/contracting industry.• Assisted with coordination of events hosted by Affiliate members of the American Institute of Architects - Desert Classic Volleyball Tournament – identified cost effective giveaways; researched and compiled list of food vendors; created all sign-up forms; designed t-shirt and visual content. - AIA Affiliate Annual Event – booked local musicians; created all printed material including program, sponsorship table placements, step and repeat and Power Point background; researched unique dining options.



Moore Engineering, Inc

• United States
• Civil Engineering
• 100 - 200 Employee

• Marketing Assistant

  • 2009 - 2014

  • Provided input and approval of advertisements and marketing material. • Collaborated with external marketing consultant on social media strategies. • Updated company website information. • Managed several blogs for the company and City clients • Created successful marketing flyers for economic development associations and commercial site developers. • Registered and arranged accommodations for over 30 annual conferences• Designed, edited, and proofread proposals for requested engineering services.• Appointed member of the Intranet committee. Supported team from kick-off meeting to launch, and oversaw updates and feedback after site was introduced company wide. • Maintained company calendar. Solved scheduling conflicts and managed large meetings involving internal employees, clients, sub-consultants, and municipal councils.• Organized production of special video project. Scheduled interviews, researched content, and approved final product.