Experience

Kids Kicking Cancer

• United States
• Hospitals and Health Care
• 1 - 100 Employee

• Chief Marketing Officer

  • May 2021 - Nov 2023

  Southfield, Michigan, United States



United Way for Southeastern Michigan

• Non-profit Organizations
• 100 - 200 Employee

• Senior Director, Marketing

  • Apr 2020 - Apr 2021

• Director, Marketing

  • Oct 2014 - Mar 2020

• Manager - Marketing, Brand and Engagement

  • Feb 2014 - Oct 2014

  Greater Detroit Area



GTB

• United States
• Advertising Services
• 700 & Above Employee

• Senior Account Executive

  • Feb 2011 - Feb 2014

  September 2012 - February 2014: Client(s): Ford Commercial Truck & Fleet and United Way for Southeastern Michigan February 2012 - September 2012: Client(s): The Sports Authority, Bosch, Carhartt and United Way for Southeastern Michigan Also assisted in the management of new business pitch marketing for Team Detroit. February 2011 - March 2012: Client: Scotts Miracle-Gro Company - Day-to-day client liaison in Garden, Home Protection and Sports Marketing… Show more September 2012 - February 2014: Client(s): Ford Commercial Truck & Fleet and United Way for Southeastern Michigan February 2012 - September 2012: Client(s): The Sports Authority, Bosch, Carhartt and United Way for Southeastern Michigan Also assisted in the management of new business pitch marketing for Team Detroit. February 2011 - March 2012: Client: Scotts Miracle-Gro Company - Day-to-day client liaison in Garden, Home Protection and Sports Marketing business categories - Assisted in the development of strategic marketing plans designed to grow the clients’ business and overall market share in the lawn/garden category - Provided direction to creative and support staff, supervised creative development and assured creative implementation was consistent with approved media buy/specs, brand/product positioning and analytic goals/objectives - Supervised entry-level account staff in servicing client, obtaining approvals and maintaining production budget/timing - Acted as lead media coordinator; coordinating and maintaining working partnerships with outside creative/talent agencies employed by Scotts Miracle-Gro - Assisted in management and execution of branded content and reciprocal marketing campaigns with high profile media partners such as Scripps Network and The Weather Channel Show less



Campbell Ewald

• Advertising Services
• 400 - 500 Employee

• Account Executive

  • Jul 2008 - Feb 2011

  Client(s): United States Navy - Account manager and client liaison for Navy initiatives, including print, direct mail, digital, mobile, broadcast and social media marketing campaigns - Assisted in the organization and managment of all aspects of Navy event sponsorships, including site selection/layout, proposal planning, production of branded assets/collateral, event set-up and on‐site management - Maintained client relationships and managed agency-client communications -… Show more Client(s): United States Navy - Account manager and client liaison for Navy initiatives, including print, direct mail, digital, mobile, broadcast and social media marketing campaigns - Assisted in the organization and managment of all aspects of Navy event sponsorships, including site selection/layout, proposal planning, production of branded assets/collateral, event set-up and on‐site management - Maintained client relationships and managed agency-client communications - Assisted in the management of diversity advertising agencies - Developed creative marketing strategies that spoke to each unique Navy recruiting target Show less



Doner

• United States
• Advertising Services
• 300 - 400 Employee

• Account Associate

  • Mar 2007 - Jun 2008

  Client(s): Things Remembered, OVE.com - Served as the day-to-day client contact for direct (mail/email) project management and fulfillment in conjunction with Account Manager/Director - Managed projects from start to completion – overseeing production timelines, budgets, weekly client status report, daily client hot sheet and billing - Assisted in developing creative briefs, leading project kick-offs and preparing conference reports - Assisted in training and development of… Show more Client(s): Things Remembered, OVE.com - Served as the day-to-day client contact for direct (mail/email) project management and fulfillment in conjunction with Account Manager/Director - Managed projects from start to completion – overseeing production timelines, budgets, weekly client status report, daily client hot sheet and billing - Assisted in developing creative briefs, leading project kick-offs and preparing conference reports - Assisted in training and development of Traffic Coordinator

• Account Coordinator

  • Oct 2006 - Mar 2007

  Client(s): OVE.com, Great Wolf Resorts, Blockbuster - Assisted with the organization and distribution of direct mail and TV/radio campaigns, organization of promotional analysis, client competitive research, meeting preparation, client communications, seed tracking and the monitoring of industry news. - Ensured project management procedures were followed – including but not limted to organization of job folders/agency Share Drive, sample collection/distribution and job status… Show more Client(s): OVE.com, Great Wolf Resorts, Blockbuster - Assisted with the organization and distribution of direct mail and TV/radio campaigns, organization of promotional analysis, client competitive research, meeting preparation, client communications, seed tracking and the monitoring of industry news. - Ensured project management procedures were followed – including but not limted to organization of job folders/agency Share Drive, sample collection/distribution and job status tracking - Handled the routing of all creative concepts, mechanicals and proofs



Solomon Friedman Advertising

• United States
• Advertising Services
• 1 - 100 Employee

• Marketing Intern

  • Jan 2006 - Mar 2006