Ashley Robustelli
Digital Marketing Strategist at Omega Builders- Claim this Profile
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Aubri Nowowiejski (No-Whiskey)
On the behalf of the Student Event Planners Association (SEPA), I would like to acknowledge and commend Ashley Merchant for achieving the highest level of accreditation within our organization. Ashley met all the criteria of the SEPA Accreditation Program. The criteria includes: completing the SEPA Certified Event Planners Course through the Wedding & Event Institute; serving as an officer of the Texas A&M University chapter and on the national SEPA Board of Directors; gaining well over 25 hours of event management experience; receiving valuable mentorship from one or more industry professionals; participating in six or more professional development webinars; and upholding the membership requirements throughout her tenure in SEPA. The standards of the SEPA Accreditation are established to identify our most distinguished graduates and to prepare them for success in the event planning and hospitality industry. By achieving the Accreditation, SEPA is proud to endorse Ashley Merchant for employment. We are confident in her abilities and believe wholeheartedly that Ashley has the necessary experience, skills, education, and dedication to excel in this industry and beyond. Ashley is a shining representation of the future of the event industry and we are honored to called her an alumnus of SEPA. Sincerely, Aubri Nowowiejski SEPA Founder & Board Director
Aubri Nowowiejski (No-Whiskey)
On the behalf of the Student Event Planners Association (SEPA), I would like to acknowledge and commend Ashley Merchant for achieving the highest level of accreditation within our organization. Ashley met all the criteria of the SEPA Accreditation Program. The criteria includes: completing the SEPA Certified Event Planners Course through the Wedding & Event Institute; serving as an officer of the Texas A&M University chapter and on the national SEPA Board of Directors; gaining well over 25 hours of event management experience; receiving valuable mentorship from one or more industry professionals; participating in six or more professional development webinars; and upholding the membership requirements throughout her tenure in SEPA. The standards of the SEPA Accreditation are established to identify our most distinguished graduates and to prepare them for success in the event planning and hospitality industry. By achieving the Accreditation, SEPA is proud to endorse Ashley Merchant for employment. We are confident in her abilities and believe wholeheartedly that Ashley has the necessary experience, skills, education, and dedication to excel in this industry and beyond. Ashley is a shining representation of the future of the event industry and we are honored to called her an alumnus of SEPA. Sincerely, Aubri Nowowiejski SEPA Founder & Board Director
Aubri Nowowiejski (No-Whiskey)
On the behalf of the Student Event Planners Association (SEPA), I would like to acknowledge and commend Ashley Merchant for achieving the highest level of accreditation within our organization. Ashley met all the criteria of the SEPA Accreditation Program. The criteria includes: completing the SEPA Certified Event Planners Course through the Wedding & Event Institute; serving as an officer of the Texas A&M University chapter and on the national SEPA Board of Directors; gaining well over 25 hours of event management experience; receiving valuable mentorship from one or more industry professionals; participating in six or more professional development webinars; and upholding the membership requirements throughout her tenure in SEPA. The standards of the SEPA Accreditation are established to identify our most distinguished graduates and to prepare them for success in the event planning and hospitality industry. By achieving the Accreditation, SEPA is proud to endorse Ashley Merchant for employment. We are confident in her abilities and believe wholeheartedly that Ashley has the necessary experience, skills, education, and dedication to excel in this industry and beyond. Ashley is a shining representation of the future of the event industry and we are honored to called her an alumnus of SEPA. Sincerely, Aubri Nowowiejski SEPA Founder & Board Director
Aubri Nowowiejski (No-Whiskey)
On the behalf of the Student Event Planners Association (SEPA), I would like to acknowledge and commend Ashley Merchant for achieving the highest level of accreditation within our organization. Ashley met all the criteria of the SEPA Accreditation Program. The criteria includes: completing the SEPA Certified Event Planners Course through the Wedding & Event Institute; serving as an officer of the Texas A&M University chapter and on the national SEPA Board of Directors; gaining well over 25 hours of event management experience; receiving valuable mentorship from one or more industry professionals; participating in six or more professional development webinars; and upholding the membership requirements throughout her tenure in SEPA. The standards of the SEPA Accreditation are established to identify our most distinguished graduates and to prepare them for success in the event planning and hospitality industry. By achieving the Accreditation, SEPA is proud to endorse Ashley Merchant for employment. We are confident in her abilities and believe wholeheartedly that Ashley has the necessary experience, skills, education, and dedication to excel in this industry and beyond. Ashley is a shining representation of the future of the event industry and we are honored to called her an alumnus of SEPA. Sincerely, Aubri Nowowiejski SEPA Founder & Board Director
Credentials
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Google Analytics 4 (GA4) Essential Training
LinkedInMay, 2023- Sep, 2024 -
Google Analytics Quick Start
LinkedInMay, 2023- Sep, 2024 -
Google's Assess for Success: Marketing Analytics and Measurement
CourseraMay, 2023- Sep, 2024 -
How to Write a Marketing Plan
LinkedInMay, 2023- Sep, 2024 -
Setting a Marketing Budget
LinkedInMay, 2023- Sep, 2024 -
Professional Event Management Certificate
Texas A&M UniversityJan, 2015- Sep, 2024
Experience
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Omega Builders
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Residential Building Construction
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1 - 100 Employee
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Digital Marketing Strategist
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Aug 2023 - Present
- Develop and implement brand strategy across all digital mediums - Establish a cohesive, reliable, and trusted online brand image - Optimize SEO and SEM campaigns to increase organic search and drive relevant traffic - Collaborate with internal departments to create digital and printed sales collateral - Create engaging content for company blogs, social media, email marketing, and website - Design enticing flyers and materials for industry events - Develop email marketing campaigns and monitor performance analysis - Conduct thorough market research and competitor analysis to create tailored strategies Show less
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Owner
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Oct 2015 - Aug 2023
- Conduct market research and competitor analysis and respond to current trends - Analyze website traffic and performance metrics - Establish a cohesive brand across digital channels - Create and implement sales, promotions and marketing campaigns - Grow social media channels beyond current audience of 50,000 - Send enticing email blasts to increase leads and sales - Coordinate and execute 20+ events with the local community - Develop additional revenue streams through educating others and publishing art - Gain ongoing contracts with retailers such as Hobby Lobby, Kirklands, Wayfair, Lowes Show less
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Kalcorp Enterprises, Inc.
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Retail
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1 - 100 Employee
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Graphic Designer
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Feb 2013 - Oct 2015
Roles and Responsibilities:- Graphically create apparel & product designs for sales and marketing- Research target market and respond to current trends- Expand skillset and design knowledge with online training courses
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Event Planner
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Jan 2015 - Jul 2015
Roles & Responsibilities:- Responsible for planning, coordinating, and evaluating all internal company events- Calculate and adhere to yearly as well as monthly budget- Research and suggest ideas and opportunities for events- Ensure events follow all legal, health, and safety regulations- Ensure employee appreciation gifts are provided in a timely manner- Select and order meals for various meetings- Oversee the dismantling and and clearing of the event- Perform a post-event evaluation and evaluate the success of the event- Update and maintain a written record of event dates, details, and costs- Ensure all employees are engaged in company events and promote a positive sense of community and wellness- Oversee and verify that general office duties have been completed- Run general office errands as needed Show less
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Student Event Planners Association
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United States
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Events Services
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Texas A&M Chapter President
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Apr 2014 - May 2015
Roles and Responsibilities:- Solidify calendar meeting dates, times, locations for the year- Confirm meeting topics for the year- Reserve meeting space for the year- Produce meeting agendas for officer and member meetings- Maintain organizational status with Texas A&M- Organize and conduct officer interviews- Collect and document officer contact and bio information- Manage chapter accounts- Liaison for chapter-to-chapter and board-to-chapter communication- Organize and oversee chapter recruitment and growth Show less
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Internal Communications/Merchandise Board Director
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May 2013 - Mar 2014
Previously Membership Director over ten nationwide chapters for the Student Event Planners Association, her title was changed to Internal Communications Director to better fit the organization and its continuing expansion. She was also given the position of Merchandise Director.Ashley managed communication among the organization's chapters nationwide and ensured communication between each chapter and the national Board of Directors. She also managed the organization's branding and communication with outside vendors. Show less
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Education
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2011 - 2015
Texas A&M University
Bachelor of Business Administration (B.B.A.), Marketing -
2007 - 2011
Nederland High School
High School Diploma, 4.230
Community
