Ashley Rhoomes

Paid Search Manager at Digital Matter
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Location
New York City Metropolitan Area

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Credentials

  • Google Ads Search Certification
    Google Digital Academy (Skillshop)
    Feb, 2023
    - Sep, 2024
  • Shopping Ads Certification
    Google Digital Academy (Skillshop)
    Feb, 2023
    - Sep, 2024

Experience

    • United States
    • Business Consulting and Services
    • 1 - 100 Employee
    • Paid Search Manager
      • Aug 2022 - Present

      - Manage search campaigns for multiple retail clients including True Religion, FLOWERBX, Mark Cross and Mia Becar- Present and write insights that review performance and recommendations on weekly client calls- Run maintenance optimizations in accounts in the form of adding/ culling audiences and keywords, and managing bid adjustments

    • Search Associate
      • Sep 2021 - Aug 2022

      - Wrote ad creative based on briefing materials, website content and client direction- Provided weekly analysis and insights for clients regarding performance- Managed pacing and made budget optimizations in client accounts

    • United States
    • Advertising Services
    • 100 - 200 Employee
    • Associate Media Buyer Paid Search & Social
      • Sep 2020 - Sep 2021

      - Managed over 100+ Social campaigns across Facebook, LinkedIn, Snapchat, Pinterest, and TikTok - Managed 30+ SEM accounts where I helped gross on average 600 calls a month in total across all accounts- Made frequent optimizations to ensure we are meeting and/or exceeding the client’s goal, including finding new creative images and coming up with ad copy- Wrote insights and recommendations for campaigns to sellers to help boost performance.- Analyzed reports to pinpoint areas of performance that needed improvement Show less

    • Digital Media Trafficker
      • Nov 2019 - Sep 2020

      - Built out Social campaigns for different clients across multiple platforms, including Facebook, LinkedIn, Snapchat, and Pinterest- Created Search campaigns and wrote ad copy across a wide variety of verticals.

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Chart Data Intern
      • Jun 2018 - Aug 2018

      -Entered and interpreted graphical data from market research to create various charts about industry trends. - Edited graphs that needed format or numerical adjustments before being sent to publishing - Created and designed a technical chart entry guide to assist future colleagues -Entered and interpreted graphical data from market research to create various charts about industry trends. - Edited graphs that needed format or numerical adjustments before being sent to publishing - Created and designed a technical chart entry guide to assist future colleagues

    • United States
    • Civil Engineering
    • 1 - 100 Employee
    • Administrative Intern
      • Jul 2017 - Aug 2017

      -Created spreadsheets of financial data for records - Responsible for organizing bills, court documents, and surveys - Entered and scanned confidential information into data systems -Created spreadsheets of financial data for records - Responsible for organizing bills, court documents, and surveys - Entered and scanned confidential information into data systems

Education

  • Rutgers University
    Economics
    2015 - 2019

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