Ashley Pettay
Social Media & Content Coordinator at Destination Madison- Claim this Profile
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Bio
Experience
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Destination Madison
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United States
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Hospitality
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1 - 100 Employee
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Social Media & Content Coordinator
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Apr 2022 - Present
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Janesville Area Convention & Visitors Bureau
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United States
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Travel Arrangements
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1 - 100 Employee
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Social Media Manager
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May 2021 - Apr 2022
- Manages Facebook, Instagram, Twitter, LinkedIn, TikTok, and Flickr accounts for the Janesville Area Convention and Visitors Bureau - Manages accounts for community brands in northern Rock County including Facebook, Instagram, and Twitter for both Visit Milton and Visit Edgerton - Oversees content management and creation for visitedgertonwi.com - Manages Facebook and Instagram accounts for marquee community events: Art Infusion and the Janesville Town Square Gran Prix - Partners with local attractions to run their social media accounts in an effort to strengthen the entire community's marketing power - Rotary Botanical Gardens - Organizes sweepstakes and social media giveaways to promote Janesville, Milton, and Edgerton - Provides in-house creative services including photography and graphic design as needed Show less
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The Janesville Gazette
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United States
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Media Production
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1 - 100 Employee
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Reporter
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May 2017 - Apr 2021
- Covered Janesville city government, health, nonprofit news, and the communities of Milton, Edgerton, Evansville, and Orfordville - Assisted as needed as a page designer and photographer - Covered Janesville city government, health, nonprofit news, and the communities of Milton, Edgerton, Evansville, and Orfordville - Assisted as needed as a page designer and photographer
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Royal Purple
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United States
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Newspaper Publishing
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1 - 100 Employee
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Editor-in-Chief
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May 2016 - May 2017
As the Editor-in-Chief at the Royal Purple, I oversee the editorial, advertising and business departments of the student-run newspaper. -Manage and edit the print and online versions of the newspaper-Communicate with the printing company and coordinate plans for distribution-Coordinate with the advertising and business departments to create revenue and manage expenses for the paper-Act as a representative for the paper to the community; building ties and strengthening relationships with the community we serve Show less
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Lead Designer for the 2016 Redesign
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May 2016 - May 2017
In Fall 2016, the Royal Purple student newspaper released a complete redesign of the print and online publications. As the lead designer, I created the new logo, made final decisions on all design elements including layout and fonts and spearheaded the process of switching to a new host site for the website and edited all the visual elements through the content management system.
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Managing Editor
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Dec 2015 - May 2016
-Oversaw editorial staff of 20+ staff and editors-Coordinated staff projects and assignments-Edited all print, online and social media content
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Lifestyle Editor
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May 2015 - Dec 2015
-Planned and delegated section writing and design assignments-Created content specific to the wants and needs of our community-Laid out pages -Uploaded and arranged online content
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Graphics Editor
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Aug 2014 - May 2015
Created all editorial and advertising graphics for the print and online editions
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Discovery Center Museum
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United States
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Non-profit Organization Management
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1 - 100 Employee
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Marketing Intern
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May 2016 - Sep 2016
-Designed promotional materials for summer programming -Photographed summer events and programs -Uploaded, designed and edited online content -Designed promotional materials for summer programming -Photographed summer events and programs -Uploaded, designed and edited online content
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AMC Theatres
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Entertainment Providers
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700 & Above Employee
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Supervisor
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Feb 2012 - May 2016
-Led a staff of 40+ crew members in sales and guest service while valuing AMC Culture and core values of always being friendly, clean and quick -Worked with cash-handling and internal auditing -Problem solved with a team to provide high-quality guest service -Led a staff of 40+ crew members in sales and guest service while valuing AMC Culture and core values of always being friendly, clean and quick -Worked with cash-handling and internal auditing -Problem solved with a team to provide high-quality guest service
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Royal Purple
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United States
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Newspaper Publishing
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1 - 100 Employee
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Sports Writer
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Sep 2013 - May 2014
Wrote sport stories on a weekly deadline, focusing on campus sports Wrote sport stories on a weekly deadline, focusing on campus sports
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The Leader
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Newspaper Publishing
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1 - 100 Employee
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Freelance Writer
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Sep 2013 - May 2014
Wrote sports articles covering high school sports for a community newspaper on a nightly deadline Wrote sports articles covering high school sports for a community newspaper on a nightly deadline
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Education
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University of Wisconsin-Whitewater
Bachelor of Arts - BA, Journalism and Graphic Design