Ashley Pettay

Social Media & Content Coordinator at Destination Madison
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Madison Area

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Experience

    • United States
    • Hospitality
    • 1 - 100 Employee
    • Social Media & Content Coordinator
      • Apr 2022 - Present

    • United States
    • Travel Arrangements
    • 1 - 100 Employee
    • Social Media Manager
      • May 2021 - Apr 2022

      - Manages Facebook, Instagram, Twitter, LinkedIn, TikTok, and Flickr accounts for the Janesville Area Convention and Visitors Bureau - Manages accounts for community brands in northern Rock County including Facebook, Instagram, and Twitter for both Visit Milton and Visit Edgerton - Oversees content management and creation for visitedgertonwi.com - Manages Facebook and Instagram accounts for marquee community events: Art Infusion and the Janesville Town Square Gran Prix - Partners with local attractions to run their social media accounts in an effort to strengthen the entire community's marketing power - Rotary Botanical Gardens - Organizes sweepstakes and social media giveaways to promote Janesville, Milton, and Edgerton - Provides in-house creative services including photography and graphic design as needed Show less

    • United States
    • Media Production
    • 1 - 100 Employee
    • Reporter
      • May 2017 - Apr 2021

      - Covered Janesville city government, health, nonprofit news, and the communities of Milton, Edgerton, Evansville, and Orfordville - Assisted as needed as a page designer and photographer - Covered Janesville city government, health, nonprofit news, and the communities of Milton, Edgerton, Evansville, and Orfordville - Assisted as needed as a page designer and photographer

    • United States
    • Newspaper Publishing
    • 1 - 100 Employee
    • Editor-in-Chief
      • May 2016 - May 2017

      As the Editor-in-Chief at the Royal Purple, I oversee the editorial, advertising and business departments of the student-run newspaper. -Manage and edit the print and online versions of the newspaper-Communicate with the printing company and coordinate plans for distribution-Coordinate with the advertising and business departments to create revenue and manage expenses for the paper-Act as a representative for the paper to the community; building ties and strengthening relationships with the community we serve Show less

    • Lead Designer for the 2016 Redesign
      • May 2016 - May 2017

      In Fall 2016, the Royal Purple student newspaper released a complete redesign of the print and online publications. As the lead designer, I created the new logo, made final decisions on all design elements including layout and fonts and spearheaded the process of switching to a new host site for the website and edited all the visual elements through the content management system.

    • Managing Editor
      • Dec 2015 - May 2016

      -Oversaw editorial staff of 20+ staff and editors-Coordinated staff projects and assignments-Edited all print, online and social media content

    • Lifestyle Editor
      • May 2015 - Dec 2015

      -Planned and delegated section writing and design assignments-Created content specific to the wants and needs of our community-Laid out pages -Uploaded and arranged online content

    • Graphics Editor
      • Aug 2014 - May 2015

      Created all editorial and advertising graphics for the print and online editions

    • United States
    • Non-profit Organization Management
    • 1 - 100 Employee
    • Marketing Intern
      • May 2016 - Sep 2016

      -Designed promotional materials for summer programming -Photographed summer events and programs -Uploaded, designed and edited online content -Designed promotional materials for summer programming -Photographed summer events and programs -Uploaded, designed and edited online content

    • Entertainment Providers
    • 700 & Above Employee
    • Supervisor
      • Feb 2012 - May 2016

      -Led a staff of 40+ crew members in sales and guest service while valuing AMC Culture and core values of always being friendly, clean and quick -Worked with cash-handling and internal auditing -Problem solved with a team to provide high-quality guest service -Led a staff of 40+ crew members in sales and guest service while valuing AMC Culture and core values of always being friendly, clean and quick -Worked with cash-handling and internal auditing -Problem solved with a team to provide high-quality guest service

    • United States
    • Newspaper Publishing
    • 1 - 100 Employee
    • Sports Writer
      • Sep 2013 - May 2014

      Wrote sport stories on a weekly deadline, focusing on campus sports Wrote sport stories on a weekly deadline, focusing on campus sports

    • Newspaper Publishing
    • 1 - 100 Employee
    • Freelance Writer
      • Sep 2013 - May 2014

      Wrote sports articles covering high school sports for a community newspaper on a nightly deadline Wrote sports articles covering high school sports for a community newspaper on a nightly deadline

Education

  • University of Wisconsin-Whitewater
    Bachelor of Arts - BA, Journalism and Graphic Design
    2013 - 2017

Community

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