Ashley Mansour
Founder & CEO at LA Writing Coach- Claim this Profile
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Bio
Lara Schembri
I worked with Ashley Mansour as Creative Writer for the Wishingtooth brand, where she was Head of Writing on the project. Ashley is an attentive and dedicated team leader who is capable of managing a large media project from high level concept through to the final release pass. Overseeing the creative development and day-to-day schedules of the writing team and the book production team, Ashley originated, co-developed and supervised content across platforms. As Head of Writing, Ashley was involved in the day-to-day running of story development for book, brand and game, children’s story editing, interactive book development and illustration, promo pitches, brand videos and trailers, supervision of story and art across products, marketing copy and all the ins and outs of production between. Due to her unwavering leadership and direction, professional and approachable management methods and her fast reflexes for solving even the trickiest of story problems – be they written or visual – Ashley is an ideal creative director and peer for teams tackling complex multi-media and transmedia strategies. Ashley’s eye for detail and her in-depth knowledge of story editing for children’s books and media helped me to expand my existing knowledge of children’s entertainment as well as develop new skills in content editing for story and brand, task management, cross-department communication and story supervision.
Steve Emney
Working with Ashley over the last couple of years has been both a productive and educational experience, in equal measure. Ashley has a broad and diverse range of skills and talents and has the ability to wear many different hats, sometimes all at the same time. She has that rare ability of being able to not only be hugely prolific in her creative output as a writer but to also be a strong leader who possesses a considered awareness and understanding of what it takes to get a product complete, to a very high standard. As the brand advocate for "Wishingtooth' Ashley fostered and developed a strong understanding throughout the team of the core IP message and could always be relied upon to offer tangible and constructive steering on product development. We worked closely together on a number of projects and ideas, Including defining the overall sound of "Wishingtooth". This took us through not only developing the brands audio style and identity but also development of characters voices and appropriate music, for both cinematic experiences and character based pop songs. Ashley contributed many great ideas throughout the process. We would have regular brainstorming sessions, which would require Ashley to quickly introduce either new scripts lines or lyrical content for the songs and then.... even jump in front of a mic and perform a convincing voice over or a great singing performance. I have learnt a lot through working with Ashley, she is a creative at heart and has a refreshing perspective on many things. She always has many great ideas to contribute and the talent to demonstrate them too. What seperates Ashley from the pack is that she has her feet firmly on the ground and turns that perspective and ideas into a reality. On a personal note, we had some great fun working together with many laughs and jokes, which I believe was part of the recipe for our creative collaborations.
Lara Schembri
I worked with Ashley Mansour as Creative Writer for the Wishingtooth brand, where she was Head of Writing on the project. Ashley is an attentive and dedicated team leader who is capable of managing a large media project from high level concept through to the final release pass. Overseeing the creative development and day-to-day schedules of the writing team and the book production team, Ashley originated, co-developed and supervised content across platforms. As Head of Writing, Ashley was involved in the day-to-day running of story development for book, brand and game, children’s story editing, interactive book development and illustration, promo pitches, brand videos and trailers, supervision of story and art across products, marketing copy and all the ins and outs of production between. Due to her unwavering leadership and direction, professional and approachable management methods and her fast reflexes for solving even the trickiest of story problems – be they written or visual – Ashley is an ideal creative director and peer for teams tackling complex multi-media and transmedia strategies. Ashley’s eye for detail and her in-depth knowledge of story editing for children’s books and media helped me to expand my existing knowledge of children’s entertainment as well as develop new skills in content editing for story and brand, task management, cross-department communication and story supervision.
Steve Emney
Working with Ashley over the last couple of years has been both a productive and educational experience, in equal measure. Ashley has a broad and diverse range of skills and talents and has the ability to wear many different hats, sometimes all at the same time. She has that rare ability of being able to not only be hugely prolific in her creative output as a writer but to also be a strong leader who possesses a considered awareness and understanding of what it takes to get a product complete, to a very high standard. As the brand advocate for "Wishingtooth' Ashley fostered and developed a strong understanding throughout the team of the core IP message and could always be relied upon to offer tangible and constructive steering on product development. We worked closely together on a number of projects and ideas, Including defining the overall sound of "Wishingtooth". This took us through not only developing the brands audio style and identity but also development of characters voices and appropriate music, for both cinematic experiences and character based pop songs. Ashley contributed many great ideas throughout the process. We would have regular brainstorming sessions, which would require Ashley to quickly introduce either new scripts lines or lyrical content for the songs and then.... even jump in front of a mic and perform a convincing voice over or a great singing performance. I have learnt a lot through working with Ashley, she is a creative at heart and has a refreshing perspective on many things. She always has many great ideas to contribute and the talent to demonstrate them too. What seperates Ashley from the pack is that she has her feet firmly on the ground and turns that perspective and ideas into a reality. On a personal note, we had some great fun working together with many laughs and jokes, which I believe was part of the recipe for our creative collaborations.
Lara Schembri
I worked with Ashley Mansour as Creative Writer for the Wishingtooth brand, where she was Head of Writing on the project. Ashley is an attentive and dedicated team leader who is capable of managing a large media project from high level concept through to the final release pass. Overseeing the creative development and day-to-day schedules of the writing team and the book production team, Ashley originated, co-developed and supervised content across platforms. As Head of Writing, Ashley was involved in the day-to-day running of story development for book, brand and game, children’s story editing, interactive book development and illustration, promo pitches, brand videos and trailers, supervision of story and art across products, marketing copy and all the ins and outs of production between. Due to her unwavering leadership and direction, professional and approachable management methods and her fast reflexes for solving even the trickiest of story problems – be they written or visual – Ashley is an ideal creative director and peer for teams tackling complex multi-media and transmedia strategies. Ashley’s eye for detail and her in-depth knowledge of story editing for children’s books and media helped me to expand my existing knowledge of children’s entertainment as well as develop new skills in content editing for story and brand, task management, cross-department communication and story supervision.
Steve Emney
Working with Ashley over the last couple of years has been both a productive and educational experience, in equal measure. Ashley has a broad and diverse range of skills and talents and has the ability to wear many different hats, sometimes all at the same time. She has that rare ability of being able to not only be hugely prolific in her creative output as a writer but to also be a strong leader who possesses a considered awareness and understanding of what it takes to get a product complete, to a very high standard. As the brand advocate for "Wishingtooth' Ashley fostered and developed a strong understanding throughout the team of the core IP message and could always be relied upon to offer tangible and constructive steering on product development. We worked closely together on a number of projects and ideas, Including defining the overall sound of "Wishingtooth". This took us through not only developing the brands audio style and identity but also development of characters voices and appropriate music, for both cinematic experiences and character based pop songs. Ashley contributed many great ideas throughout the process. We would have regular brainstorming sessions, which would require Ashley to quickly introduce either new scripts lines or lyrical content for the songs and then.... even jump in front of a mic and perform a convincing voice over or a great singing performance. I have learnt a lot through working with Ashley, she is a creative at heart and has a refreshing perspective on many things. She always has many great ideas to contribute and the talent to demonstrate them too. What seperates Ashley from the pack is that she has her feet firmly on the ground and turns that perspective and ideas into a reality. On a personal note, we had some great fun working together with many laughs and jokes, which I believe was part of the recipe for our creative collaborations.
Lara Schembri
I worked with Ashley Mansour as Creative Writer for the Wishingtooth brand, where she was Head of Writing on the project. Ashley is an attentive and dedicated team leader who is capable of managing a large media project from high level concept through to the final release pass. Overseeing the creative development and day-to-day schedules of the writing team and the book production team, Ashley originated, co-developed and supervised content across platforms. As Head of Writing, Ashley was involved in the day-to-day running of story development for book, brand and game, children’s story editing, interactive book development and illustration, promo pitches, brand videos and trailers, supervision of story and art across products, marketing copy and all the ins and outs of production between. Due to her unwavering leadership and direction, professional and approachable management methods and her fast reflexes for solving even the trickiest of story problems – be they written or visual – Ashley is an ideal creative director and peer for teams tackling complex multi-media and transmedia strategies. Ashley’s eye for detail and her in-depth knowledge of story editing for children’s books and media helped me to expand my existing knowledge of children’s entertainment as well as develop new skills in content editing for story and brand, task management, cross-department communication and story supervision.
Steve Emney
Working with Ashley over the last couple of years has been both a productive and educational experience, in equal measure. Ashley has a broad and diverse range of skills and talents and has the ability to wear many different hats, sometimes all at the same time. She has that rare ability of being able to not only be hugely prolific in her creative output as a writer but to also be a strong leader who possesses a considered awareness and understanding of what it takes to get a product complete, to a very high standard. As the brand advocate for "Wishingtooth' Ashley fostered and developed a strong understanding throughout the team of the core IP message and could always be relied upon to offer tangible and constructive steering on product development. We worked closely together on a number of projects and ideas, Including defining the overall sound of "Wishingtooth". This took us through not only developing the brands audio style and identity but also development of characters voices and appropriate music, for both cinematic experiences and character based pop songs. Ashley contributed many great ideas throughout the process. We would have regular brainstorming sessions, which would require Ashley to quickly introduce either new scripts lines or lyrical content for the songs and then.... even jump in front of a mic and perform a convincing voice over or a great singing performance. I have learnt a lot through working with Ashley, she is a creative at heart and has a refreshing perspective on many things. She always has many great ideas to contribute and the talent to demonstrate them too. What seperates Ashley from the pack is that she has her feet firmly on the ground and turns that perspective and ideas into a reality. On a personal note, we had some great fun working together with many laughs and jokes, which I believe was part of the recipe for our creative collaborations.
Experience
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LA Writing Coach
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United States
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Professional Training and Coaching
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1 - 100 Employee
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Founder & CEO
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Jun 2019 - Present
As the founder of LA Writing Coach and my publishing company Brands Through Books, I help growth-minded experts, coaches and consultants go from blank page to book deal or bestseller in just a handful of months so that they can establish expert credibility in their market and grow their businesses to the next level. Watch my latest Master Class: https://bit.ly/masterclass-A11 As the founder of LA Writing Coach and my publishing company Brands Through Books, I help growth-minded experts, coaches and consultants go from blank page to book deal or bestseller in just a handful of months so that they can establish expert credibility in their market and grow their businesses to the next level. Watch my latest Master Class: https://bit.ly/masterclass-A11
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Upturn Productions, LLC
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Los Angeles, CA
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Writer / Producer / Executive
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Feb 2015 - Present
• Work closely with filmmakers and stakeholders to write and source original content, such as bestselling novels, books, and scripts for film and television • Act as a creative development executive; go-to person for selecting, nurturing, developing, and helping execute stellar projects from idea to delivery • Exercise creative and business judgment to manage key relationships with talent, financiers, and partners to correctly package projects for investment by preparing project evaluations, original scripts, treatments, and decks • Identify content and demonstrate solid creative instincts in selecting, developing, producing, and recommending projects to greenlight • Craft key press and PR messaging around projects for distributors and sales agents, including press releases, social media posts, synopses, biographies, press notes, and more • Help land notable deals, including The Godmother (HBO TV Movie) and Back Roads (independent film; premiered at the 2018 Tribeca Film Festival as an Official Selection in the Spotlight Narrative section) Notable Projects - BACK ROADS (Producer) • Won Best Feature First Prize at the 2018 Rhode Island International Film Festival and Best Drama Feature at the 2019 Stockholm Independent Film Festival • Official Selection of the Heartland International Film Festival • Worked closely with lead actor/director Alex Pettyfer and producers Michael Ohoven (Capote) and Craig Robinson in pre-production, on set production, and post-production, including securing funding, adapting the script, casting, leading product placement efforts, securing locations,and overseeing post-production, festival submissions, and event management • Acted as pivotal creative producer, collaborating with the director to craft the shooting script • Part of the producer team that acquired the rights, financed the film, and completed and sold the film in under a three-year cycle (project had been previously cast, funded, greenlit, and uncompleted for over ten years.) Show less
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Contract Work for Entertainment, Talent Management, Media, Journalism, and Advertising
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London and Los Angeles
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Senior Writer / Creative Director
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2007 - Jun 2019
Past work includes: o Acted as primary researcher and writer for The Costa Report, a weekly blog based on a nationally syndicated non-partisan radio program hosted by acclaimed American sociobiologist and author, Rebecca Costa. Researched and wrote blog content, including weekly articles; worked with PR/Marketing team to secure placement in popular news media outlets including The Huffington Post, The Daily Beast, SF Gate and The Blaze. Crafted social media messaging for Facebook and Twitter social channels to promote syndicated articles. o Campaign work includes experience writing copy, generating headlines, as well as full ad conceptualization, interactive ads, live events, experiential advertising, and Augmented Reality games. o Wrote and copy edited scripts for independent film and TV clients, including an international film director, a writer/producer, an upcoming Hollywood actor, and a London-based TV presenter. o Journalism copywriting includes, music, film and book reviews for Mad Shakespeare, Under the Radar Magazine, and London travel guides. o TRC Eco – An Entertainment “Project in Development”. Crafted original script and co-directed project’s trailer. Performed the character voice over. Crafted the project’s pitch documentation and sales materials. Show less
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Upturn Publishing, LLC
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Los Angeles, CA
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Bestselling Author of Blood, Ink & Fire
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2015 - Jan 2017
• Developed and wrote Blood, Ink & Fire, debut novel published in December 2015 by Upturn Publishing; optioned for film and television by Upturn Productions, LLC • Spearheaded and oversaw the multi-phase marketing, PR, and promotional activities, including live television appearances, livestream events, in-person signings, digital media campaigns, social media content, and targeting celebrities and influencers for domestic and international outreach • Grew author’s and the book’s branded social media accounts to over 70,000+ followers • Book became an Amazon bestseller in the US and UK and continues to be a top 100 Amazon bestseller in multiple categories SYNOPSIS IMAGINE A WORLD WITHOUT BOOKS ... In the future, books are a distant memory. The written word has been replaced by an ever-present stream of images known as Verity. In the controlling dominion of the United Vales of Fell, reading is obsolete and forbidden, and readers themselves do not—cannot—exist. But where others see images in the stream, teenager Noelle Hartley sees words. She’s obsessed with what they mean, where they came from, and why they found her. Noelle’s been keeping her dangerous fixation with words a secret, but on the night before her seventeenth birthday, a rare interruption in the stream leads her to a mysterious volume linked to an underworld of rebel book lovers known as the Nine of the Rising. With the help of the Risers and the beguiling boy Ledger, Noelle discovers that the words within her are precious clues to the books of the earlier time—and as a child of their bookless age, she might be the world’s last hope of bringing them back. Blood, Ink & Fire is a gripping, evocative tale that asks, who would we be without books? Show less
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Head Of Publishing & IP
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Mar 2012 - May 2015
With a company-wide emphasis on IP development, I oversaw the creation of the lore and core narrative, while maintaining the brand voice throughout the writing, publishing, and marketing departments. My role required me to act as the torchbearer for the brand vision, ensuring narrative continuity across multiple products, including children’s games, apps, interactive books, and music. I also acted as the brand voice across internal and external communications, working with the CEO and company founders to craft and execute presentations to industry leaders, as well as internal documentation, press materials, investor presentations, and more. Highlights include the following:• Personally responsible for screenwriting original content for company MMOG (massively multiplayer online game) and guiding departmental writers in the production of game scripts, video scripts, TV spots, marketing videos, and a treatment and pilot for a children’s animated series.• Established the start-up company’s Writing Department, including training programs for local Maltese staff and recruiting international writing talent from TV and gaming industries.• Spearheaded the interactive book division. Formulated both the in-house and outsource team of writers, editors, and illustrators. Editorially managed the production of over 12 children’s book titles. Show less
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Creative Director
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Sep 2011 - Mar 2012
As head writer and creative director, I led the creation of the property’s core narrative and lore that would form the foundation of all products and services. Highlights include the following:• Led a writing room with a team of children’s film and TV writers to craft the property’s core narrative. • Created the property’s first story bible.• Authored the company’s children’s book entitled The Wishingtooth Storybook Adventure.• Worked directly with CEO and executive team to shape the brand vision with the in-house marketing team, executing content strategies and advocacy campaigns, product testing, and product launch programs. Show less
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Alma Recordings Ltd., "Edei" Singer-Songwriter
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London, United Kingdom
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Head Writer / Brand Strategist
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2010 - 2011
Collaborated with artist “Edei,” a London-based singer-songwriter, to develop the brand strategy for her upcoming single release and simultaneous online rebranding, including creative direction, art style, and all written copy for the website, online content strategy, social media campaigns, press releases, media production, and music video. o Developed 18-month content strategy for promoting, marketing, and developing the artist’s emerging brand. o Worked alongside marketing and PR teams to create viral promotions, including contests and live interactive campaigns for concerts and performances. o Acted as creative producer, leading a team of developers, artists, and designers in the production of all online media, including the artist’s website, social media channels, and “JLS Tour Diary” blog. o Managed the production of artist’s online videos for fan views on YouTube, including the styling, direction, editing, and mastering of final content. o Assisted in the production and online promotion of artist’s breakout music video, "Loved." Show less
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AMV BBDO
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United Kingdom
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Advertising Services
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300 - 400 Employee
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Copywriter - Creative Placement
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2010 - 2010
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Loyola Marymount University
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United States
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Higher Education
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700 & Above Employee
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Graduate Research Assistant
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Apr 2006 - Aug 2006
Research Assistant to Dr. Kevin J. Peters, English Professor. Provided initial background research for the professor's writing reference textbook by gathering data on current educational publications. Reported findings by creating an original automated Excel reference database.
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English Department Research Assistant
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Apr 2006 - Aug 2006
Provided key support for English Department professors by confidentially researching all undergraduate essays and term papers suspected of plagiarism. Performed online research to located evidence of plagiarized text, supply reports and furnish data and findings to professors. maintained records and confidential files for department professors.
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Gloria Books Limited
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London, United Kingdom
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Editorial Assistant Intern
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Oct 2005 - Dec 2005
Edited and reviewed extensive copy, including articles, stories and picture captions. Assisted the editorial team in the writing, editing, production, research and overall development of Pelé, the book. Edited and reviewed extensive copy, including articles, stories and picture captions. Assisted the editorial team in the writing, editing, production, research and overall development of Pelé, the book.
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Loyola Marymount University
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United States
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Higher Education
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700 & Above Employee
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Student Manager, Career and Professional Development
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Jan 2005 - Aug 2005
Promoted to Student Manager in January 2005 to lead Student Employment Services student team. Delegated clerical tasks; managed and coordinated workflow. Developed, wrote and implemented new and training program for all current and future student employees.
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Administrative Assistant III, Career and Professional Development
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Jan 2004 - Jan 2005
Delegated clerical tasks; managed and coordinated workflow. Developed, wrote and implemented new and training program for all current and future student employees.
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Education
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2003 - 2007
Loyola Marymount University
Bachelor of Arts - BA, English Language and Literature, General -
2008 - 2009
UCL
MA, English, Shakespeare in History -
2002 - 2003
Colorado State University
Paralegal Certificate, Law -
2002 - 2003
Colorado State University
Legal Secretary Certificate, Law
Community
